Google Announces New Shipping Configuration Tool for Shopping Campaigns

By Kevin Klein | @kkwrites | Former PPC Hero

Google announced yesterday on Inside AdWords that they’ve developed a solution to the common frustration of shipping price inaccuracies between what is displayed on the SERP, versus what is displayed on the final check out screen.


Google asserts that their new shipping configuration tool will help advertisers show more accurate total prices to shoppers.


Within this tool, shipping rates will be configured in conjunction with the following information:


  • Shipping rules: Select from an expanded list of shipping methods, including customizable methods based on a hierarchical set of rules.
  • Multiple shipping methods: Differentiate between various shipping methods, such as ground versus express, for the same country, so Google can display the lowest possible price to the user.
  • Customization based on location: Configure rates based on shipping destination using countries, states, or cities.
  • Simplified exclusion options: Indicate when products do not ship to certain regions.
  • Reusable shared library: Create a repository of shipping methods you can reuse across various custom configurations.


(Inside Adwords)


Here’s a first glance at what the tool will look like in the flesh.

Screen Shot 2014-08-06 at 11.25.58 AM


Google has also added a new shipping attribute, which means advertisers will be able to utilize shipping labels for specific products. You can then apply shipping configurations to the label, which can be applied across products.


Google has done advertisers the favor of migrating their current shipping settings into the new tool. If you’re looking for more information, you’re in luck. On September 16th, Google will be hosting a Hangout to cover best practices. You can sign up for the event here.


(featured image by Louis Vest/Flickr)