PPC Hero Guides
We have put together a collection of PPC Hero Guides to help you better understand pay per click management along with several tips for success. Interested in learning more? Check out our most popular articles for even more PPC information. Looking for additional expertise? The Hanapin Marketing team is happy to work with you to improve your results. Contact us, we would love to help.
Guide to Google’s Multi-Channel Funnels for PPC Managers
Learn the basics of multi-channel funnel reporting and how to use this information to improve performance of your PPC account.
Ultimate Guide to Google AdWords Quality Score
A thorough guide to the AdWords Quality Score.
Guide to URL Tracking in Google Analytics
Find out how to properly track your URLs to get the most information out of every ad click.
Inheriting Large PPC Accounts
How to efficiently transfer ownership and successfully optimize a large ppc account.
The History of AdWords Quality Score
A look back at the history and periodic changes of AdWords Quality Score.
Beginner’s Guide To Starting An AdWords Account
The basics and best practices to setting up your first AdWords PPC account.
