PPC Hero Guides

We have put together a collection of PPC Hero Guides to help you better understand pay per click management along with several tips for success. Interested in learning more? Check out our most popular articles for even more PPC information. Looking for additional expertise? The Hanapin Marketing team is happy to work with you to improve your results. Contact us, we would love to help.

plas

The Total Guide to Product Listing Ads

Product listing ads are a great way for Ecommerce retailers to achieve a high level of visibility in AdWords. But what’s the best way to manage them?

terminology

The Ultimate Guide to Paid Search Acronyms and Terminology

The world of PPC is loaded with acronyms and jargon. In this ultimate guide, PPC Hero attempts to define them all.

remarketing

Ultimate Guide to AdWords Remarketing

Remarketing is a powerful targeting method on the Google Display Network. By tailoring your ad copy and bids to the highly specific audience you’re going after, it can show a tremendous return in your accounts.

audit

The Complete PPC Account Audit Guide

Whether you’re onboarding a new client, helping out a friend or attempting to view your own account through a fresh set of eyes, successful account audits are a big part of PPC success.

funnels

Guide to Google’s Multi-Channel Funnels for PPC Managers

Learn the basics of multi-channel funnel reporting and how to use this information to improve performance of your PPC account.

Ultimate Guide to Google AdWords Quality Score

Ultimate Guide to Google AdWords Quality Score

A thorough guide to the AdWords Quality Score.

Guide to URL Tracking in Google Analytics

Guide to URL Tracking in Google Analytics

Find out how to properly track your URLs to get the most information out of every ad click.

Guide to Inheriting PPC Accounts

Guide to Inheriting PPC Accounts

How to efficiently transfer ownership and successfully optimize an inherited ppc account.

The History of AdWords Quality Score

The History of AdWords Quality Score

A look back at the history and periodic changes of AdWords Quality Score.

Beginner's Guide To Starting An AdWords Account

Beginner’s Guide To Starting An AdWords Account

The basics and best practices to setting up your first AdWords PPC account.

PPC Guide

Why Hero Conf Calls London Home - Year After Year!

Easy to get to but hard to leave, London is a uniquely diverse city with some of the world’s best sites. Which is why it's been so easy to make the decision to bring Hero Conf back to the UK capital, again and again.

Bring Some Organization to Your PPC Account Audits

So, you got an account to audit. Where do you begin? There are a lot of details to research and discover in an Adwords account alone that you need to dive into to help the client reach their goals. But how do we get to...

The 2017 Guide to Google AdWords

In the guide, we focus mainly on Google AdWords, the largest PPC platform. By the end, we hope you feel comfortable with common terminology and concepts, display features, remarketing campaign setup, click and conversion tracking, reports, automated rules and more!