PPC Hero Guides

We have put together a collection of PPC Hero Guides to help you better understand pay per click management along with several tips for success. Interested in learning more? Check out our most popular articles for even more PPC information. Looking for additional expertise? The Hanapin Marketing team is happy to work with you to improve your results. Contact us, we would love to help.

plas

The Total Guide to Product Listing Ads

Product listing ads are a great way for Ecommerce retailers to achieve a high level of visibility in AdWords. But what’s the best way to manage them?

terminology

The Ultimate Guide to Paid Search Acronyms and Terminology

The world of PPC is loaded with acronyms and jargon. In this ultimate guide, PPC Hero attempts to define them all.

remarketing

Ultimate Guide to AdWords Remarketing

Remarketing is a powerful targeting method on the Google Display Network. By tailoring your ad copy and bids to the highly specific audience you’re going after, it can show a tremendous return in your accounts.

audit

The Complete PPC Account Audit Guide

Whether you’re onboarding a new client, helping out a friend or attempting to view your own account through a fresh set of eyes, successful account audits are a big part of PPC success.

funnels

Guide to Google’s Multi-Channel Funnels for PPC Managers

Learn the basics of multi-channel funnel reporting and how to use this information to improve performance of your PPC account.

Ultimate Guide to Google AdWords Quality Score

Ultimate Guide to Google AdWords Quality Score

A thorough guide to the AdWords Quality Score.

Guide to URL Tracking in Google Analytics

Guide to URL Tracking in Google Analytics

Find out how to properly track your URLs to get the most information out of every ad click.

Guide to Inheriting PPC Accounts

Guide to Inheriting PPC Accounts

How to efficiently transfer ownership and successfully optimize an inherited ppc account.

The History of AdWords Quality Score

The History of AdWords Quality Score

A look back at the history and periodic changes of AdWords Quality Score.

Beginner's Guide To Starting An AdWords Account

Beginner’s Guide To Starting An AdWords Account

The basics and best practices to setting up your first AdWords PPC account.

PPC Guide

Our Attendees Have Spoken - Why You Can't Miss London

At Hero Conf London, 23-25 October, we've created a schedule that can be tailored to any PPC role. In-depth, actionable sessions for the PPC Specialist and high-level strategies and tactics for the Marketing Manager looking to generate new opportunities. 

Adding Facebook Ad Block Lists

Get tips on how to add a Facebook ad placement block list and start blocking your ads from appearing on certain websites.

Optimizing Display Advertising in an Omni-Channel World

We’re teaming up with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and over the phone. DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that will have a big impact...