You’ve diligently worked to create a well-organized, well-rounded PPC account with lots of tightly-themed keywords in your ad groups. You’ve written compelling ads with lots of benefits and a strong call-to-action. You figure you’ve set up your PPC account successfully and it works well for a while. But then you start seeing your traffic drop and you know that you’re facing trouble ahead.
Here are a few troubleshooting ideas you can use to identify issues in your account:
Verify Your Tracking
If you’re managing a conversion-based account and your account hasn’t converted in a while it’s worth it to double check that you or your programmer has applied the right conversion tracking code to your landing page.