Harness The Power of Customer Match - Strategies for Ecommerce & Lead Gen [New Whitepaper!]
Customer Match is the link between your hard-earned customer email list and your AdWords advertising strategy. Customer Match, which was introduced to AdWords advertisers in late 2015, allows advertisers to upload email lists into their AdWords account as an audience. Relative to AdWords, the Customer Match feature is very new and still widely underutilized. The remarketing options for your email lists are extensive and it can be tough to decide which is best for your account.
First things first, it is important to ask two questions:
1. Are your goals for customer match short-term or long-term?
2. Is your account ecommerce or lead generation?
Every company, whether B2B or B2C, needs to focus on both short-term and long-term strategies. The same goes for advertising, and more specifically, for audience targeting. For this reason, the Customer Match strategies in this whitepaper are divided into both short-term and long-term, with specific focus on ecommerce and lead generation accounts.
We’ll discuss tips like:
- How to effectively layer an email list on an existing Adwords campaign
- Segmenting emails by the stages of your marketing funnel
- 6 long-term strategies for ecommerce and lead generation accounts
- 3 questions to guide your Customer Match setup process
Browse By Category
Get Your Mobile PPC Ready For The Holiday Season
If you are in retail you know that competition to grab your potential customer exponentially increases during Q4.
When You Need To Have The Right Words Use Phrase Match
Learn how to optimize your phrase and modified broad match keywords to best-fit themes.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Top 6 Ways To Get The Most Out Of Mobile With Bing Ads
In this whitepaper, Hanapin Production Specialist Briann Saxman will discuss tactics to shape up mobile campaigns and tailor them for mobile audiences you are trying to reach.
Linking Up With LinkedIn: A Beginner's Guide
With 106 million monthly active users and just shy of 10% of Americans active during work hours, LinkedIn provides significant value for B2B marketing.
Using Business Data Feeds To Implement Marketing Psychology Principles in Y...
I am a big fan of utilizing marketing psychology principles into my ads to help implement user-focused strategies. Ad customizers make this tactic a lot easier.