Our friends over at Wordstream have developed a great infographic showing how the AdWords Auction works. It includes what gets entered into each auction, how Google determines where ads are shown, and how Google determines what advertisers pay. Check it out!
Add audiences to your existing search campaigns and bid differently for them. This technique is known as Remarketing List For Search Ads.
As PPC Specialists, we need to understand the rationale and process of the searcher as it pertains to legal services.