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Infographic: How the AdWords Auction Works

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Our friends over at Wordstream have developed a great infographic showing how the AdWords Auction works. It includes what gets entered into each auction, how Google determines where ads are shown, and how Google determines what advertisers pay. Check it out!

What is Google AdWords? [ infographic ]

© 2011 WordStream – a certified AdWords partner.

About the Author

Bethany Bey

Bethany is a former Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising.
  • Kelly Watt

    Thanks for the infographic, something I could use to explain visually to clients.

  • Santosh Prasad

    This is some great piece of info graphic from you guys.. Sharing it right now :D amazing stuff.. really .. plus gonna share it with my other ppc buddies too :)

    • PPC Hero

      We’re glad you like it. Wordstream deserves all credit, as they were the ones who created it. Share away!


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