How We Increased Ecommerce Pinterest Revenue by 1042%
October 11, 2016
I’m lucky to be a part of the PPC Hero Blog team here at Hanapin, because it allows me to share some of the work we do as an agency. For example, we worked with one of our clients, Readers.com, to set up Pinterest Promoted Pin campaigns as a way to expand our efforts beyond AdWords, Bing and Facebook.
If you’ve never tested Pinterest Promoted Pins, you’re not alone. But it’s time to think beyond Facebook and find ways to attract new audiences, and Pinterest is a great place to start.
Why? 93% of pinners use Pinterest to plan for or make purchases! The Mary Meeker report claims that 55% of people in the U.S. use Pinterest to shop for or find products, versus 12% of those on Facebook and Instagram, and 9% of those on Twitter.
This is what makes Pinterest such an attractive platform for eCommerce retailers. It has the unique ability to influence future purchases as people visit to discover new ideas and products.
In fact, 87% of Pinners have made a purchase after seeing a product they liked.
At Hanapin, we employ Pinterest Promoted Pins for clients who are wanting to increase social commerce. In fact we employed a strategy that increased Readers.com’s Pinterest revenue by 1042% and reached entirely new customers. The customers they acquired through Promoted Pins also spent 25% more compared to organic Pinterest traffic.
If you’re an eCommerce business and haven’t experimented with Pinterest, it’s not too late. Take a look at our infographic to learn more about our Pinterest Promoted Pin strategy and results, and why it might be time to give this social network a chance.
Browse By Category
How To Deal With Lost Traffic When Launching A New Website
Get tips and insights on how to recover from a loss in PPC traffic after you launch a new website. Get on the road to recovery!
3 AdWords Features You Are Underutilizing
I see three AdWords features that are frequently underutilized: income level targeting, ad rotation settings, and demographic bidding.
A Guide To Bing Ads Shopping Campaigns
Learn the basics of Bing Shopping including setting up your Bing Merchant Center, your shopping catalog, and your first Bing Shopping campaign.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Fight Click Fraud In Your Bing Ads Lead Gen Accounts
4 Vital Strategies to Boost Enrollment for your Online Education Programs
In this new live webinar, Hanapin experts Jacob Brown and Tanner Schroeder will walk you through vital tips you need in order to optimize your online education programs and rest easy knowing that your enrollment numbers are where you want them to be.
Tools Providing Audience Data for Optimizing Landing Pages
Test with a purpose by optimizing your landing pages for the right audience. Learn about tools you can utilize to capture data about your audience!