How We Increased Ecommerce Pinterest Revenue by 1042%
October 11, 2016
I’m lucky to be a part of the PPC Hero Blog team here at Hanapin, because it allows me to share some of the work we do as an agency. For example, we worked with one of our clients, Readers.com, to set up Pinterest Promoted Pin campaigns as a way to expand our efforts beyond AdWords, Bing and Facebook.
If you’ve never tested Pinterest Promoted Pins, you’re not alone. But it’s time to think beyond Facebook and find ways to attract new audiences, and Pinterest is a great place to start.
Why? 93% of pinners use Pinterest to plan for or make purchases! The Mary Meeker report claims that 55% of people in the U.S. use Pinterest to shop for or find products, versus 12% of those on Facebook and Instagram, and 9% of those on Twitter.
This is what makes Pinterest such an attractive platform for eCommerce retailers. It has the unique ability to influence future purchases as people visit to discover new ideas and products.
In fact, 87% of Pinners have made a purchase after seeing a product they liked.
At Hanapin, we employ Pinterest Promoted Pins for clients who are wanting to increase social commerce. In fact we employed a strategy that increased Readers.com’s Pinterest revenue by 1042% and reached entirely new customers. The customers they acquired through Promoted Pins also spent 25% more compared to organic Pinterest traffic.
If you’re an eCommerce business and haven’t experimented with Pinterest, it’s not too late. Take a look at our infographic to learn more about our Pinterest Promoted Pin strategy and results, and why it might be time to give this social network a chance.
Browse By Category
New Bing Features You Need in 2017 for Optimal Performance
In this new live webinar, Bing’s Purna Virji and Hanapin’s Diane Anselmo will give you a sneak peek into the brand new updates Bing has planned, and the best ways to use them for ultimate PPC success.
Reasons To Invest In Amazon Marketing Services
Amazon dominated the ecommerce landscape this holiday season making 10x's more than competing online retailers. Learn more!
6 Components of A Successful CRO Program
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The New World Of PPC Targeting
As more steps of the customer journey have moved online and with the great shift to mobile, we shouldn’t be stuck in a last click, myopic view of our marketing.
Apple Search Ads: What You Need To Know To Improve Performance
Seven key learnings and optimizations that you can implement to improve your Apple Search Ads performance.
You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)
Keywords are arguably the most important part of a paid search campaign. Make sure you are bidding on the right keywords, not just the ones bringing in traffic.