Liveblogging 2016 DoubleClick Announcements
Today is the day we learn more about the latest DoubleClick updates. Follow along live as we share DoubleClick’s announcements as well as our opinions.
Five minutes until go-time and DoubleClick is sharing a lot of fun facts while we wait:
Paul Muret takes the stage. He is opening up with background on Google Analytics evolution and DoubleClicks inception and also what has happened over the past 20 years since then.
He jumped right into the announcements focusing on three main words:
Immediate. Integrated. Immersive.
Immediate. Creating great user experience.
77% of mobile sites take more than 10 seconds to load
AMP pages load an average of 4x faster
Announcing: AMP for Ads, AMP technology applied to ad creatives so everything loads fast & AMP Landing Pages, to speed up and improve the post-click experience too.
Announcing: Programatic Native in DoubleClick Bid Manager, to make better ads that fit the environment and improve UX.
Announcing: Programatic Native for Publishers
Announcing: Outstream Video
DoubleClick wants to help advertisers by maximizing yield while protecting experience.
Announcing: Planning in DoubleClick Bid Manager, bringing the power of programmatic planning directly into the DoubleClick stack.
Announcing: Audience List Targeting for Programmatic Guaranteed, so marketers can exclude/include specific audiences.
Lots of announcements, very little explanations happening.
Quick Fantastic Beasts promotion, now Kristen O’Hara is taking the stage.
Kristen focused on promoting the Google and DoubleClick partnership. She had a quick run on the stage.
And with that, it is over!
What did you think of the announcements today? I would have liked them to go into a little more detail with each new announcement, they referenced large companies that are currently using the new features but didn’t show many examples.
Browse By Category
The New World Of PPC Targeting
As more steps of the customer journey have moved online and with the great shift to mobile, we shouldn’t be stuck in a last click, myopic view of our marketing.
Apple Search Ads: What You Need To Know To Improve Performance
Seven key learnings and optimizations that you can implement to improve your Apple Search Ads performance.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)
Keywords are arguably the most important part of a paid search campaign. Make sure you are bidding on the right keywords, not just the ones bringing in traffic.
Your PPC Golden Ticket to Hero Conf LA
The new year is here! And as an avid reader of PPC Hero and friend of Hanapin Marketing, we'd like to say thanks by offering up the chance to win your way to Hero Conf Los Angeles, April 18-20, 2017, on us!
Work Smarter, Not Harder - Using Google Sheets for PPC
Google Sheets is great for reporting, dashboards, and even to-do lists and status docs. Learn how to get your data into Google Sheets and how to manipulate it.