Liveblogging 2016 DoubleClick Announcements

By Bri Saxman | @brisaxman | Production Specialist

Today is the day we learn more about the latest DoubleClick updates. Follow along live as we share DoubleClick’s announcements as well as our opinions.


Five minutes until go-time and DoubleClick is sharing a lot of fun facts while we wait:


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Paul Muret takes the stage. He is opening up with background on Google Analytics evolution and DoubleClicks inception and also what has happened over the past 20 years since then.


He jumped right into the announcements focusing on three main words:

Immediate. Integrated. Immersive.


Immediate. Creating great user experience.

77% of mobile sites take more than 10 seconds to load

AMP pages load an average of 4x faster

Announcing: AMP for Ads, AMP technology applied to ad creatives so everything loads fast & AMP Landing Pages, to speed up and improve the post-click experience too.



Announcing: Programatic Native in DoubleClick Bid Manager, to make better ads that fit the environment and improve UX.

Announcing: Programatic Native for Publishers



Announcing: Outstream Video


DoubleClick wants to help advertisers by maximizing yield while protecting experience.

Announcing: Planning in DoubleClick Bid Manager, bringing the power of programmatic planning directly into the DoubleClick stack.

Announcing: Audience List Targeting for Programmatic Guaranteed, so marketers can exclude/include specific audiences.


Lots of announcements, very little explanations happening.


Quick Fantastic Beasts promotion, now Kristen O’Hara is taking the stage.


Kristen focused on promoting the Google and DoubleClick partnership. She had a quick run on the stage.


And with that, it is over!


What did you think of the announcements today? I would have liked them to go into a little more detail with each new announcement, they referenced large companies that are currently using the new features but didn’t show many examples.