PPC Hero and SEO Boy are ready for a Star Wars party! I can hear PPC Hero’s introduction now: “I am C-3PPC Hero, Google-human relations. And this is my counterpart, SEO-D2.” Have fun celebrating, Star Wars fans!
As a PPC campaign manager for business-to-business (B2B) clients, there’s one question I always ask: “Will you share your leads with me?” I don’t want to muscle in on their territory. I want to know how effective their PPC campaign is.
I recently read a great article by pay-per-click (PPC) Guru Brad Geddes concerning Post-Click Conversion Optimization for Long Sales Cycles that really made me think about how PPC conversions and revenue are tracked for B2B clients. Geddes states that for most companies, “single click-to-purchase transactions are rare,” and can require “several visits and multiple touch points before any revenue is generated from initial clicks.”