[New Case Study] How CRO Lifted an Old Landing Page Conversion Rate by 43%
For our client, Education Affiliates, we found a landing page that was dramatically reducing lead volume. So to solve the problem, we brought in CRO.
In this case study, you’ll learn how we used CRO to lift the conversion rate of a failing landing page and bring lead volume back to the current status quo.
- How to bring back lead volume to the current status quo
- How to use messaging, tone and analytics to create a better-converting landing page
- Using heatmaps and scrollmaps to diagnose high-priority elements of a page
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The 2017 Top 25 Most Influential PPC Experts
After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2017.
What's Happening in the World of Paid Social? 2017 Insights and Predictions...
In this live webinar, Hanapin’s Mary Hartman and Simply Measured’s Bryan Blackburn join forces to share the insights gained from both Hanapin’s State of Paid Social 2017 and Simply Measured’s 2017 State of Social Report.
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Facebook Ads For B2B: Presenting The Right Content At The Right Time
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Use AdWords Scripts To Update Negative Placements
In this article, we’ll show you how to use an AdWords script to implement negative Display Network placements.
London Workshops for Account, Agency, and Excel Heroes!
One of the most valuable pieces of the Hero Con experience is our day 3 workshops that dive deep into the topics most relevant to today's PPC marketer.