December 16, 2014
Google Adwords recently announce their Video Analytics page for YouTube videos. Before this addition advertisers looking for info on how their videos performed, outside of when they appeared as ads, would need to jump over to YouTube Analytics for that data. Now with a revamp of Videos reporting, Adwords offers more YouTube Analytics-style performance metrics right in Adwords for Video (AWV).
The chart above is showing the new Video Analytics page features a visualization of your video’s views, split by paid and non-paid. The page also brings the powerful audience retention graph to AWV, with this you can fine-tune your creative by visualizing when audience interest increases and decreases.
The new reporting page also offers a panel that provides a sense of a video’s contribution to overall account performance, letting you see which videos are over or underperforming across your campaigns.
Make sure to link your YouTube channels to your Adwords account!