Down The Rabbit Hole - Optimizing Programmatic Campaigns
Read on for 8 tips that you can implement when analyzing the performance of your programmatic campaign.
What’s in a name? Well, besides the fact that it keeps us from all yelling “Hey You!” at each other and giving Starbucks something to get wrong on the side of your cup– it seems to matter, a lot. Especially when it comes to product titles on Google Shopping. Just how important is it and does it matter how you structure the product name, the order of the words you use and if you include a brand name? Does it matter what that brand name is? What about including gender?
Join Hanapin and Elizabeth Marsten, Director of Paid Search at CommerceHub, an avid conference speaker, and a 2016 Top 25 Most Influential PPC Expert, for a quick look at some CommerceHub conducted product title tests and see what you might want to take away and test yourself.
You’ll get expert PPC tips like:
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3 out of 4 people will access the internet using a mobile phone by the end of 2016. That equates to 2.5 billion people worldwide and is expected to grow by 86% by 2020.
Google's new Merchant Center partnerships with BigCommerce, PrestaShop, and Magento make creating and maintaining Shopping campaigns easier than ever.
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Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world - where the preparation for the largest sales days of the year begins early.
In this new live webinar, Hanapin’s Kelly Pollock and Dialogtech’s Kelley Schultz will walk you through how to improve your audiences and messaging, reach new customers and increase clicks, calls and conversions through mobile display marketing.