Google Releases New Maximize Conversions Smart Bidding Strategy
Google has released its new maximize conversions smart bidding strategy. See how the new strategy works and how it can improve your PPC conversion performance.
2015 was an exciting year in PPC. There were many new features that helped PPC and Digital Marketing, as a whole, see continued year-over year-growth. From AdWords Customer Match to Bing Universal Event Tracking and many other new features, search marketing continues to hold the lions share of digital spend.
According to a study by Forrester, more than $103 billion will be spent on search marketing, display advertising, social media marketing, and email marketing — that’s more than what will be spent on TV advertising by 2019. Over the next five years, search will remain the largest share of the digital mix, but social media investment will grow faster than any other digital marketing channel.
Many of the trends we saw shape PPC in 2015 will continue to see growth into 2016, however the creative strategies and how you apply them will be crucial for 2016. In this whitepaper, we will discuss 5 digital marketing trends you can’t afford to miss out on this year, including:
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Create your own bid simulator assessment with real historical data from your account rather than just trusting the Google Bid Simulator.
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Bing announced two new open betas, In-Market Audiences and Custom Audiences. These targeting options intelligently leverage customer data, enabling marketers to serve better ads.
Learn about four custom affinity audiences you might want to consider creating for your Display campaigns.
In this on demand webinar, Hanapin Account Manager Dani Gonzales has been through this struggle and will show you plenty of initiatives to help you out.