[New Whitepaper!] 3 Areas Where PPC Insights Can Help Optimize Your Overall Marketing Strategy

By Jamie Newton | @jnewton09 | Senior Communications Manager at Hanapin Marketing

At Hanapin Marketing, we see a high number of pay-per-click marketing initiatives being set-up and often ran in a silo, with total separation from other marketing efforts. This separation is undoubtedly not the best thing for your business. Integrating PPC with your overall marketing strategy not only helps ensure your pay-per-click campaigns reach their ROI goals and full potential, but will also boost the success of all other marketing initiatives simultaneously.

In this whitepaper, we’ll discuss three main marketing initiatives directly intertwined with pay-per-click; search engine optimization (SEO), social, and email marketing. Each will be addressed individually and some key considerations will be pointed out that will help enhance your overall marketing strategies.

In this Whitepaper we’ll discuss:

  • Using PPC to find relevant keywords for your SEO
  • How to nurture your brand with remarketing through your social channels
  • Building quality and more effective email lists
  • Utilizing PPC for A/B testing

Download My Whitepaper Now

What the State of PPC Report Reveals for 2018

This year we had a great turnout of responses and some mind-blowing insights to share with you. Join Hanapin's President Jeff Allen as he walks through what we found in our State of PPC Report for 2017-2018 and where the industry is going.

What Will 2018 Hold for Social?

In this webinar, join AdStage’s JD Prater and Hanapin’s Steve Burnett as they look into the next year and show you what to look forward to in the social advertising world.