[New Whitepaper!] 4 Tactics To Prepare Your Paid Search For Back To School Season

By Jamie Newton | @jnewton09 | Communications Manager at Hanapin Marketing

With summer almost upon us, now is the time to begin planning your back to school strategy. According to a Think with Google study, search interest for the “back to school” topic increased 12% from 2014 to 2015. This growth comes after search interest grew 48% from 2013 to 2014. Needless to say, more people are searching for back to school related items online, meaning you need to have a strong presence in order to capture and convert this traffic. In this whitepaper, we’ll cover 4 tactics to make the back to school season a success for your paid search efforts.

In this whitepaper, we’ll discuss tips like:

  • How to get a complete picture of your back to school season
  • Taking advantage of your promotional calendar
  • Making your ad extensions highly specific
  • Showcasing your products in Google and Bing Ads Shopping

Get the 4 Tactics–>