[New Whitepaper!] 4 Tactics To Prepare Your Paid Search For Back To School Season
June 8, 2016
With summer almost upon us, now is the time to begin planning your back to school strategy. According to a Think with Google study, search interest for the “back to school” topic increased 12% from 2014 to 2015. This growth comes after search interest grew 48% from 2013 to 2014. Needless to say, more people are searching for back to school related items online, meaning you need to have a strong presence in order to capture and convert this traffic. In this whitepaper, we’ll cover 4 tactics to make the back to school season a success for your paid search efforts.
In this whitepaper, we’ll discuss tips like:
- How to get a complete picture of your back to school season
- Taking advantage of your promotional calendar
- Making your ad extensions highly specific
- Showcasing your products in Google and Bing Ads Shopping
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