[New Whitepaper!] 4 Tips To Optimize Your Display Advertising for ROI
May 19, 2016
When advertising on the GDN, you have many different targeting options available, but we’ve come to realize that so many have barely scratched the surface of the targeting combinations available. We’ve seen advertisers guess at the targeting, copy ads from a Search campaign, or spend quite a bit and quickly conclude Display is not good for ROI without having proper processes in place to measure the value.
In this whitepaper, we will discuss how to optimize your display advertising on the GDN for a better return on your income. We will discuss different types of targeting, along with targeting combinations to test. Additionally, we will touch on the different ad options and ad content.
We’ll go through valuable topics, such as:
- Analytics Audience Report
- Types of Targeting
- Targeting Combinations
- Ad Options and Content>
Browse By Category
Bing Ads Content Data To Be Deleted
Bing Ads is Deleting Content Data. What you should know and do before-hand.
What Will 2018 Hold for Social?
In this webinar, join AdStage’s JD Prater and Hanapin’s Steve Burnett as they look into the next year and show you what to look forward to in the social advertising world.
Why Brand Ad Campaigns Are Important
Explore reasons why you should consistently bid on your brand name and gain more real estate in search results for branded searches.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure
Part 1 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using a tiered prioritization strategy.
Your Last Chance to Join Us at Hero Conf London
We're ready to welcome more than 300 PPC pros to Hero Conf. And we'd love to add your name to the attendee list at London's Only All-PPC Event.
4 Tips For Troubleshooting PPC Performance
Get tips on how to troubleshoot PPC performance and start on your way to becoming a PPC troubleshooting pro today!