Goodbye For Good Standard Text Ads
Last week, Bing Ads officially announced that on July 31st, 2017, it will end support for creating new and editing existing standard text ads.
User interfaces of advertising platforms give you great data, but this is only half of the story, the pre-click half. To paint the full picture of the conversion process, you need to get a feel for who these users are and what they are doing after they click on your ad.
Google Analytics is a great resource for getting the other half of the story. This whitepaper will walk through PPC storytelling using Analytics reports. It will not only detail the report setup, but discuss takeaways and how to implement findings in PPC accounts.
Learn the tips and tricks of analytics of Analytics reporting to answer valuable questions such as:
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Join PPC Hero as we live blog Google Marketing Next 2017. There will be updates about Google AdWords, Analytics, and DoubleClick.
Beginning in early June, AdWords will be rolling out changes to Enhanced CPC bidding (ECPC). Read on to find out how these changes will impact you.
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Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The Hanapin team has been really busy these past few months and we’re excited to announce the launch of a brand new website!
Read this 6 section checklist to evaluate a potential programmatic advertising vendor!
Google will be announcing their latest marketing innovations at the Google Marketing Next 2017 live stream event and we'll have you covered.