October 8, 2015
The world of digital marketing is changing almost daily, which necessitates that digital marketers change with it and adapt. This can be difficult to do when so much is changing; sometimes all at once. Day-to-day tasks and account needs don’t cease for adjustment to marketplace changes.
Engines are tightening up policies and advertiser requirements more frequently than ever, in turn they require a larger scope of engine coverage to maintain lead or revenue volume. In turn, this means PPC automation (in one form or another) is no longer a question of “if,” but rather – “how?”
In this Whitepaper we’ll discuss:
- The pros and cons of automation and the manual touch
- Why either doesn’t have to be all or nothing approach
- How to spot difficult to see issues
- Keeping future performance and proactivity under your control