[New Whitepaper!] Automation vs Human Touch - Who Wins at PPC?
October 8, 2015
The world of digital marketing is changing almost daily, which necessitates that digital marketers change with it and adapt. This can be difficult to do when so much is changing; sometimes all at once. Day-to-day tasks and account needs don’t cease for adjustment to marketplace changes.
Engines are tightening up policies and advertiser requirements more frequently than ever, in turn they require a larger scope of engine coverage to maintain lead or revenue volume. In turn, this means PPC automation (in one form or another) is no longer a question of “if,” but rather – “how?”
In this Whitepaper we’ll discuss:
- The pros and cons of automation and the manual touch
- Why either doesn’t have to be all or nothing approach
- How to spot difficult to see issues
- Keeping future performance and proactivity under your control
Browse By Category
Our Attendees Have Spoken - Why You Can't Miss London
At Hero Conf London, 23-25 October, we've created a schedule that can be tailored to any PPC role. In-depth, actionable sessions for the PPC Specialist and high-level strategies and tactics for the Marketing Manager looking to generate new opportunities.
Using Google Sheets as a Script Controller
Learn how to use Google Sheets to make AdWords script adjustments via spreadsheet rather than through the code itself.
How To Setup An Apple Search Ads Campaign
Apple Search Ads has become a huge force in the world of app downloads. Get tips on how to launch a campaign to promote an app!
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Adding Facebook Ad Block Lists
Get tips on how to add a Facebook ad placement block list and start blocking your ads from appearing on certain websites.
Optimizing Display Advertising in an Omni-Channel World
We’re teaming up with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and over the phone. DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that will have a big impact...
Mastering The Transition To PPC Account Manager
Get tips on how to make a successful transition from production associate to PPC account manager.