October 22, 2015
Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of ads. Not only do they create more reasons to click your ad (like relevancy), they improve visibility and give a better return on investment. If you aren’t using extensions, you should be. If you need a break down on what extensions are available and how you can use them, then this is the whitepaper for you.
In this white paper you will learn:
- Why ad extensions are important
- What “manual” extensions are and how to test them
- What are “automated” extentions and tips to use them to your advantage
- New ad extensions and how to get the data to power them