[New Whitepaper!] Guide to Google AdWords: Advanced Edition

After successfully navigating the setup of a Google AdWords account and the initial round of settings, optimizations, and expansions, the time has come to not only manage your account according to general best practices, but to really identify how your account will flourish. In this whitepaper, you will gain a greater understanding of the distinction between e-commerce and lead generation PPC strategies, learn the effective use of Remarketing, how to utilize advanced segmentation for improved targeting, cross-device attribution, and how to use automated rules in your accounts.

 

In this white paper you will learn:

 

  • The distinctions between e-commerce and lead generation PPC
  • Understanding how to create the most value from your Remarketing lists
  • Advanced segmentation opportunities for your account
  • Cross-device attribution for a broader look at how users engage with you
  • Utilizing automation for a simpler and more efficient account management

 

Get the guide

What the State of PPC Report Reveals for 2018

This year we had a great turnout of responses and some mind-blowing insights to share with you. Join Hanapin's President Jeff Allen as he walks through what we found in our State of PPC Report for 2017-2018 and where the industry is going.

What Will 2018 Hold for Social?

In this webinar, join AdStage’s JD Prater and Hanapin’s Steve Burnett as they look into the next year and show you what to look forward to in the social advertising world.