Use AdWords Scripts To Update Negative Placements
In this article, we’ll show you how to use an AdWords script to implement negative Display Network placements.
Marketing managers are under daily pressure to grow their online search presence. Pay-per-click advertising allows rapid entry to the search marketplace and provides the ability to reach thousands of potential customers per day. The problem many marketing managers experience when making the case for paid search is proving sufficient value and potential return for a business.
Pay-per-click advertising is very technical and therefore easy to become lost “in the weeds” at the expense of educating leadership on its strategic benefits.
In this Whitepaper we’ll discuss:
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One of the most valuable pieces of the Hero Con experience is our day 3 workshops that dive deep into the topics most relevant to today's PPC marketer.
IF function ads allow you to set specific guidelines based on audience or device data. View the performance we saw in one account.
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In this week’s PPC Advice column, we dodge the hurdles of healthcare remarketing and ponder how to improve quality score and impression share.
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