[New Whitepaper!] Using Strategy Roadmaps To Drive A Successful Agency/Client Relationship

By Jamie Newton | @jnewton09 | Communications Manager at Hanapin Marketing

Get Everyone On the Road to Success

When a new relationship starts between an agency and a client, there are a myriad of things that need to be assessed by the account manager that all lead to strategy development. At times, it may seem difficult to know where to focus or how initiatives should be prioritized. As a way to lay out initial account strategy, Hanapin Account Manager’s frequently utilize a 90 day roadmap, which highlights where attention will be during the first 90 days of account management.

In this whitepaper, we’ll go through our roadmap process and provide detail about how to use this document as a springboard for productive conversation with the client. We’ve also included an example roadmap for your convenience!

In this Whitepaper we’ll discuss:

  • Getting started on creating your own roadmap
  • What a client should expect an account manager to explain throughout the process
  • How to use the roadmap as a springboard for deeper conversations
  • Why having a roadmap is important for the client/account manager relationship

Get the Whitepaper!