Latest Resources

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Consider The Creative Process of Your PPC Program

How you manage your ad creative process must be considered, answered, and decisively acted upon in order to have a successful paid search program.

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Google Partners “Ask An Agency” Series Concludes

In the final installment of the Google Partners "Ask An Agency" series, Hanapin President Jeff Allen takes a look at how content marketing has helped the agency to grow.

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25 Reasons to Use Bing Ads Now

The goal of Bing Ads is to make paid search easy and ensure that it gives you a powerful return on the time and money you invest.

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PPC Tools
AdWords Rolls Out Customized Creatives

As part of their Tools for the Power User, Google is launching customized creatives. These creatives are great for advertisers who have millions of products!

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Avoid A GDN Disaster With One Simple Optimization

Are Mobile Apps leaking money from your Display Network campaigns? See if your GDN campaigns are losing money & how to fix with one simple optimization.

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The Impact of Campaign Structure on Bid Management – Part…

Long-tail keywords tend to be the biggest challenge with bid management, and can inhibit bid optimization in a number of ways.

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Watch Part 3 of Google Partners “Ask An Agency” Series

The Google Partners "Ask An Agency" series continues as Hanapin Marketing President, Jeff Allen, speaks about hiring the right people.

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Move Past ROAS And Think ROI

Having worked primarily with eCommerce accounts, revenue and return need to be reviewed beyond face value in order to determine if PPC is truly profitable.

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How To Choose the Right PPC Agency – Whitepaper!

The data doesn’t lie! Year after year, the search engine marketing industry continues to expand at double-digit growth rates. With everyone racing to the web to advertise, your space in …

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

The State of Paid Search in 2014 – Take The…

Each year, Hanapin Marketing manages extensive research into the State of Paid Search. We conduct research through surveying hundreds of search marketing professionals in decision-making roles, and we draw conclusions …

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Why Conversion is Everyone’s Job!

As a PPC pro, you spend your days deep in PPC accounts, writing ad campaigns, working through client needs and pushing to hit goal. You’ve spent considerable time figuring out the …

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How to Get Ahead on the Google Display Network

Working with the Google Display Network can be frustrating. Learn how you can get ahead with a few simple tips to optimize your display efforts, and learn why Interest Categories are B.S.

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