Jeff Allen, an Account Manager at Hanapin Marketing, conducted this interview with Josh Aston. Josh is Director of Online Marketing at Progrexion (which is not a client of Hanapin Marketing.) He is leading Progrexion’s efforts in the mobile marketplace.
Jeff: At Hanapin, we take a much different approach to Mobile devices than we do for desktop. Specifically, we try to truly understand how the device changes the intent of the searcher. In what ways is your strategy for …
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Don’t forget that Friday, March 9, 2012 is the last day to register with the Hero Conf early bird discount! Register now to save $150 on the general pass, and $190 on the conference + workshop combo!
Today we are delighted to share an interview with Matt Lawson, Vice President of Marketing at Marin Software.
PPC Hero: Tell us a bit about yourself and what you do for a living.
Matt: In a word – marketing. I head …
The Internet marketing industry has doubled in size in just a handful of years and is expected to surpass $55 billion in revenue by 2014. That’s only two years from now! What’s more is that this year, online ad spend is forecasted to exceed print advertising for the first time ever. These statistics likely do not surprise many of our readers, but if you haven’t been considering paid search, you probably are now after
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Have the text ads in your AdWords campaigns got to a point where they need a click-through rate (CTR) boost without you making any immediate changes to your CPC bids? You know that increasing your text ads Click Through Rate (CTR) would not only lead to increased traffic, but would ultimately result in improved Quality Scores and a higher Ad Rank. You might also not want to adjust your CPC bids to improve CTR – so what options are available to
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Hello fellow PPC Hero followers! Today we have some great news about some new updates in Microsoft adCenter that promise to make our daily account management just a little bit easier. As Bing adCenter moves towards more Google-like qualities in its services and interface, it’ll make for more targeted account structures and even happier Account Managers!
So what are these …
The last early bird deadline ends Friday, March 9, 2012, for my preciousss… Hero Conf. Register now for Hero Conf to save $150 on the general pass, and $190 on the conference + workshop combo!
Space is filling quickly for this solely paid search event on April 16-17, 2012, in Indianapolis. For more information, check out our awesome speakers list, our justify your trip document, or …
Have you wanted to take some courses or certifications in PPC but didn’t want to waste your money if the course turned out to be mostly fluff? Me too. That’s why I am ecstatic that the people behind MarketMotive® have been kind enough to allow us at PPC Hero to review their PPC Certification program and report directly to you if it is worth the cash and the time.
We will do this through a three part series. This …
At Hanapin, we encourage our clients to test out many different advertising platforms to see which work best for their business. From my experience, one of the hardest platforms to get clients to buy in to is Facebook. Even though Facebook continues to enhance and improve their advertising program, announcing even more changes this week, there’s the perception that Facebook is just a bunch of kids who are going to click on your ad and waste …
You may have noticed while getting your analytics on yesterday or today that Google Analytics has gotten a new look. Google’s announcement of the change states that they’ve made changes to pretty much everything, which has been confirmed by outside research (and by “outside research” I mean “me”).
If you haven’t taken a tour of the new features, do it already. Google’s post says that their updates have …
I’m very excited to bring you an article about the team behind PPC Hero. It takes about 20 people each month to help run the blog, write research and news articles and keep up the “cheekiness” that is PPC Hero. We’re a fun, hard-working group here at PPC Hero and I’m thrilled to share a bit more about some of the folks behind it all!
