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A Review of Hero Pro’s Bid Adjusters
- Hero Pro's Bid Adjusters allow you to determine which devices are most effective, as well as the time and geo-location of your traffic, and adjust accordingly.
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Is Your Agency Throwing Out These Red Flags?

Working with an agency can be a scary thing. It’s not always easy to know if the business relationship is working in a favorable manner. Transparency and good communication are …

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Bing Announces Changes to Interface, New Metric, and More

On Monday, Bing announced a slew of updates, including a makeover to the Bing Ads interface.

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The Schedule is Now Live for Hero Conf Conversion Summit!

PPC Heroes, the full conference schedule for Hero Conf Conversion Summit is now posted! Explore the sessions, speakers and exciting venues and don’t miss your chance to be part of an …

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5 Reports You Need For Understanding Dynamic Contextual Ads
- We're going to review Dynamic Contextual Ads and learn exactly what you should be doing to identify the value in this campaign.
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Find And Fix Wasted Ad Spend In Seconds!

At Hanapin, we create tools with you in mind. How can we help you do your job better? What can we do to help you save time or reduce spend? …

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Morning Clicks: Dynamic Sitelinks, PLA Product Ratings, and More
- New Bing Interface, Should You Be Worried About Your Emotions on Social Sites?, and More
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Google: Introducing Product Ratings to PLAs

On Tuesday, Google introduced product ratings on Product Listing Ads.

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Google’s Director of Performance Ads Marketing To Be Interviewed On…
- I’m proud to announce that Google AdWords will be joining PPCChat (#PPCChat) this Tuesday, 8/5, at 12 PM EST, for an interview.
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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Segmentation By Keyword Match Type: A Case Study

Keyword match types are an integral part of how you decide to set up your accounts. Typically this decision is a matter of what the account manager prefers.


We …

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PPC Hero is a proud member of #PPCChat

Hero Pro AdWords Scripts - Monthly Projections, Converting Keywords
Optimize Keywords and Make Monthly Projections In Your Entire MCC…

AdWords scripts are increasingly more popular for automating time-consuming tasks allowing you to spend more time optimizing, and gaining insights to help keep your campaigns from going off the rails.…

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All You Need to Know to Succeed With CPA Bidding
- Using CPA bidding is like living with an unpredictable pet. He’s as likely to bite your guest’s hand, as be a saint.
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