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less-is-more

When Less Has to Be More – Working with Limited Budgets

In a perfect world, we would all have infinite amounts of time, energy and money to throw at our PPC campaigns. But, since we live in the real world, and limited budgets are very much a reality, I’ve got a few ideas for getting the most from the dollars available.

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Two Simple Tricks To Enhance your Excel Lookups

A few weeks ago we covered INDEX MATCH as a replacement for VLOOKUP in excel. We only scratched the surface though. There are many more uses for INDEX, MATCH and VLOOKUP, using them together can even help you in a …

2014

2014: The Year of Ad Extensions

It’s the beginning of a new year, the holiday shopping season is over (finally!) and there couldn’t be a better time to give some tender love and care to your campaigns. Google has already given us a preview of how ads will change going into 2014 with the possibility of yellow ad labels and PLA’s making their move to the top of the SERPs, but most importantly, Google has very quietly updated their ad rank algorithm. Now Google is factoring in the expected impact of ad extensions on CTR. This means that if you’re not keeping up with the latest and greatest ad extension features, your campaigns could suffer higher CPCs, lower ad rank, and fewer impressions.

Bing

Updates to Bing Reports

We tend to focus our attention more towards Google AdWords here on PPC Hero, but many of us also use Bing Ads on a daily basis. One thing that I find a bit more challenging when using Bing is pulling …

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Keep Your AdWords Stats In Your Pocket With the PPC Headliner App

When it comes to keeping track of what’s going on with your AdWords account you’re fairly limited. Despite Google AdWords being the industry standard for managing PPC accounts, Google has yet to introduce an easy way to check your PPC stats …

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Negative Keywords: Stop (Only) Excluding, Start Directing!

Negative keywords are often seen only as bouncers.  They stand at the doorway of your ad group or campaigns, waving through the accepted terms and folding their sculpted-bicep arms with sun-glassed heads cocked at an angle at those terms you want excluded… daring them to pass.  Don’t get me wrong, this is mainly what negatives were created for, and they do a darn good job of it.  But if we only think of them as bouncers, we are missing a major area of optimization.

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Hero Conf from Attendee to Speaker: What a Ride It’s Been!

I attended the first Hero Conf in April 2012. At the time, I was a Senior SEM Analyst for an in-house paid search department. When I was first presented the opportunity to attend, I couldn’t have been more excited! For …

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Holy Sidekick! The Ultimate PPC Partner Takes on Refined Targeting

Heroes change the world. They capture hearts with grand gestures of selflessness and gallant efforts to overcome the world’s toughest obstacles and adversity. I know heroes. I manage PPC campaigns for nonprofit organizations doing good work every day to make the world better.

PPC Brain

SCHEME: The Easy Acronym For Pitching Branded PPC

We’ve all heard (or feared) our clients doubting the importance of using branded terms in our PPC efforts. The questions commonly revolve around “Why would I pay for these clicks if they are already trying to find me? Won’t SEO …