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PPC Tips For The Software and Technology Industry
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PPC tips for Account Managers who are managing AdWords accounts for software or IT technology clients.

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Set Up, Execute and Track A 26-Round Multivariate Ad Test…
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Want to have better ads by next week? Of course you do, but that takes time you don’t have. Thankfully, having constantly optimized ad copy is just a few minutes away with …

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7 More Questions To Ask A Prospective Pay Per Click…
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In last week's post we looked at seven questions to ask a prospective pay per click agency. This week, we'll cover seven more questions with appropriate answers.

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Running Effective PPC Campaigns In The Legal Industry
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As PPC Specialists, we need to understand the rationale and process of the searcher as it pertains to legal services.

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5 Competitor Strategies For Small PPC Budgets
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PPC can be a competitive space. Learn how to get an edge on competition with 5 strategies for competing against big budgeted competitors on a small PPC budget.

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The Hidden Benefits of PPC Conferences
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In my opinion, the main benefit of attending a PPC conference is to interact with others in the industry.

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Is It Time for a PPC Management Quality Score?
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Can we help Google move past their interest in increasing account spend and begin emphasizing the long-term solution of creating a culture of trustworthy professionals?

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12 PPC Agency Solutions You May Not Know About –…
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The number of agencies offering digital marketing services continues to grow each day. From two-man shops to teams well in the hundreds, agencies offer a wide spectrum of solutions that …

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6 Easy Landing Page Updates To Improve Quality Score
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A post that covers easy adjustments you can make to your PPC landing pages to positively impact quality score. A better quality score means lower CPCs.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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New AdWords Scripts! Non-Converting Keywords and Busted CPA
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Making mistakes are a big part of managing a PPC account. There is so much we can learn from our mistakes, and the moment we see them as lessons or opportunities …

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Why Your PPC Keywords Aren’t What You Think They Are
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When you realize that keywords only exist on the PPC marketers end, you understand that users do not search for keywords – they perform search queries.

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5 Tips To Improve Client Communication
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This post will share 5 tips I’ve found to help clarify common client miscommunications that occur when managing PPC accounts.

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