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Keyword Match Types: The What and Why

Keyword match types are not a one size fits all kind of deal (like stretchy pants). Instead, all three can be utilized together, or separately, depending on your PPC strategy and/or business type. Each match type has its own set …

Dealing With Google AdWords and Analytics Data Discrepancies

In a touching speech by President Jack Nicholson, he asks alien invaders “Why can’t we work out our differences? Why can’t we work things out? Little people, why can’t we all just get along?” Although things didn’t end so well for him, this is often how I feel about the relationship between AdWords and Analytics. They both provide excellent information that is extremely valuable to anyone managing a PPC account, so why oh why can’t they just get along.

Google Announces Click-to-Call Enhancements in AdWords Ads

In an email today from Google to AdWords advertisers, Google announced enhancements to their click-to-call functionality in AdWords ad text. This is important information to have because these enhancements will impact charges on clicks to these phone numbers. What are …

Search Queries That Make You Say “Hmmm…”

Sometimes PPC work is fun and exciting, and other times it’s just a little monotonous. Staring at data and spreadsheets for extended periods of time is not always how I’d LIKE to spend my day. But one set of data …

“Car rental in Greenville” AKA: Using AdWords Location Targeting Effectively

Do you remember back in March, when AdWords announced that you could now choose how you wanted to consider location targeting for geographically-defined traffic? Rather than just allowing advertisers to say, “yes! I want to do some geotargeting!” they gave …

Whaddya’know Wednesdays: Quality Score

Quality Score is sometimes seen as this mysterious force that affects your AdWords account without any way to manipulate it directly. You certainly can’t pay for a better QS–you can only raise it by optimizing your account to do so. …

Google +1 Feels the Need. The Need for Speed!

Google announced yesterday that they are rolling out improvements to the +1 Button already.  Does that mean the name changes to Google +1.1?  Faster is always better so they decreased the load time of the actual button and of the …

The Ultimate Guide to Google AdWords Quality Score

(Drum roll, please!) PPC Hero and Hanapin Marketing are proud to present: The Ultimate Guide to Google AdWords Quality Score!  We’ve been working hard to bring you as much valuable information as we can on this elusive metric, including: types …

Local Online Ads Made Easier with Google AdWords Express

Google has officially announced the introduction of AdWords Express this week, much to the delight of local advertisers who have been waiting since October to get their hands on it! So what is this AdWords Express? Read on and find out!

Ads In The Wild: Sometimes It’s Better To Keep ‘Em Guessing

This is the first in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton, where he’ll dissect and analyze ads he sees various places online. Jeff’s Ads In The Wild Series will give an in-depth look at the philosophy and strategy behind thees ads will provide a lot of actionable advice for anyone looking to improve their ad copy.