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Ads In The Wild: Sometimes It’s Better To Keep ‘Em Guessing

This is the first in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton, where he’ll dissect and analyze ads he sees various places online. Jeff’s Ads In The Wild Series will give an in-depth look at the philosophy and strategy behind thees ads will provide a lot of actionable advice for anyone looking to improve their ad copy.

5 AdWords PPC Areas I ‘Take With a Grain of Salt’

I’ve noticed a lot of PPC discussions lately where ‘take it with a grain of salt’ seems to be the answer. As search engines continue to expand ideas and opportunities for PPC marketers to use, it’s important that we realize, …

The Results Of Our Quality Score Survey Are In!

The results of PPC Hero’s Quality Score Survey are in and we also have a winner of the 3-month Foodzie subscription! Find out which factors of quality score are most important to determining quality score.

Potential Issues With Transitioning to Bing’s Invoice Billing

If you currently have an account that utilizes threshold billing but want to switch over to invoice billing, read on to learn of the associated risks and how to deal if you are required to create a new account.

What’s Your Opinion On Alternative Advertising Networks?

Throughout the week PPC Hero has provided you with information about the alternative advertising networks available for PPC. Now we want to hear from you! We want to find out if you have had good or bad experiences with these alternative advertising networks by filling out the survey below. If you’d like to share more information on your experience, leave a post in the comments section.

Heroview – CRO & Analytics for PPC with James Svoboda

Today’s #Heroview featured James Svoboda (@Realicity) as he put the 140 character limit to the test and shared some of his insight towards Conversion Rate Optimization & Analytics for PPC. The interview was full of great information and interesting new …

Lower Your Cost Per Acquisition By Advertising On 7Search

This is part 3 of PPC Hero’s advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at 7Search, one of the first search …

Discover The 20 Most Expensive Keywords in Google AdWords

Wordstream conducted a survey to determine the most expensive keywords in Google AdWords. The result was 20 keyword categories that boast the highest CPC and highest competition. Find out if you are bidding on any of these keywords and learn 4 tips on how to effectively compete in these expensive categories.

Bring More Visitors To Your Site By Advertising on eZanga

This is part 2 of PPC Hero’s advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at eZanga, the developer of one of …

Four Reasons to Trust a Hockey Player with Your PPC Account

This is the third and final post of a series called “why to trust a (insert stereotype) with your PPC account.” The first post was about Amy, the farmer’s daughter, the second was about Jessica, the life scientist, and this …