Home

Horizontalads_HeroConf_PPCHeroAd

Latest Resources

Image of a URL
In Defense Of The Lowly Display URL
-

This article will help you understand what the display URL is, give you 4 techniques to test and teach you step-by-step how to change the display URL in your account.

share120 SHARES
Lead Gen Traffic PPC Hero
3 Killer Strategies for Custom Affinity Audience Campaigns
-

Learn more about 3 killer strategies for using custom affinity audience targeting on the GDN, results and key lessons learned from managing this campaign type.

share158 SHARES

Hot

Image of basketball game
Cruising Into The Sweet 16
-

Our annual Search Marketing Madness tournament is now down to 16 of the best PPC managers, blogs, conferences, and softwares.

share210 SHARES

Hot

Image of building curve
How Do You Structure Your Ad Groups?
-

By now everyone has heard the general consensus on common ad group setup practices. We’ll cover a few considerations for ad groups as well as the pros and cons.

share194 SHARES
PPCTimeSaver-PPCHero
PPC Time Saver: Get Campaign Updates E-Mailed To You Directly
- Hero Pro is a suite of tools created by the engineering team at Hanapin Marketing. One of those tools available through Hero Pro is an Alerts system.
share109 SHARES

ACO_sidebarxl_moz

Screen Shot 2015-03-26 at 4.30.45 PM
There’s No Such Thing as Best Practices
-

In the digital marketing industry (and many other industries that aren’t the focus of this blog) there is something of a perverse fascination with the notion of “best practices.” Here’s the problem.

share181 SHARES
HeroConf_Portland_2015
Who’s Coming to Hero Conf 2015?
-

Hero Conf 2015 is only four and a half weeks away, and the details are quickly coming together for what will be our biggest and best event yet! We’ve shared …

share128 SHARES
Horizontalads_Travel
Screen Shot 2015-03-25 at 8.07.27 AM
Identifying Your Ideal Customer Through Persona Analysis
-

Let’s dive in and discuss where you can find persona related information in your PPC accounts and how to turn it into actionable account work.

share157 SHARES

ACO_sidebarxl_ItsHere

Conversion Controller PPC Hero
[Whitepaper!] 10 PPC Tactics That Should Be On Your Radar
-

In PPC, innovation is everything. Change is the only constant in this industry, and what worked for you yesterday may not work for you today. That means if you’re not …

share103 SHARES
Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

Image of open doors
How Yahoo Stream Ads Opened Up Doors For One Client
-

With the right mindset and monitoring in place, many advertisers may see that Yahoo Stream Ads actually perform well.

share133 SHARES
Proud member of #PPCCHAT
Tuesdays @ 12pm ET

#ppcchat

PPC Hero is a proud member of #PPCChat

Horizontalads_heropro
Image of roundtable
How I Would Evaluate A PPC Agency’s Performance If I…
-

Here’s how I would think about how to manage the process of hiring a PPC agency and evaluating performance.

share226 SHARES

ACO_sidebarxl_moz

CRODay_blogpost
Ask ANYTHING you want about CRO with Brian Massey and…
-

Conversion Rate Optimization (CRO) is a must these days, so if you don’t have a CRO program for your PPC account – time to jump on the bandwagon!

We’ve gathered …

share102 SHARES