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Google AdWords – Call Metrics Available in US & Canada

Back in November of last year, Google announced that they would be starting the slow roll-out of a feature in AdWords that would allow advertisers to get more phone calls for the advertisements and track those calls with detailed reports. It took a long 8 months, but the wait is finally over…call metrics are now available to all advertisers in the United States and Canada! Read on to get the details!

Four Reasons to Trust a Life Scientist with Your PPC Account

This is the second post of a series called “why to trust a (insert stereotype) with your PPC account.” The first post profiled Amy, the “farmer’s daughter,” and this post profiles Jessica Niver, an Account Supervisor at Hanapin and the …

Ticker Tuesday: Using Video In PPC

It’s sometimes easy to assume that video is only good for SEO.  But video has a lot to offer PPC, especially when it comes to landing pages, conversion types, product demonstrations, and convincing your customers to convert.  In this episode …

Why You Should Be Advertising With Adknowledge

This is part 1 of PPC Hero’s advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at Adknowledge, the 4th largest ad …

Four Reasons to Trust a Farmer’s Daughter with Your PPC Account

This is the first post of a series called “why to trust a (insert stereotype) with your PPC account.” It’s the brainchild of Amy Hoffman, one of Hanapin’s Account Supervisors and our first profile! Let me first give you a …

Expand Your PPC Advertising Networks To Improve Return On Investment

Here at PPC Hero, we are focused on generating leads and traffic for our clients while continuing to improve return on investment. A major part of our strategy includes Google AdWords, as I’m sure is the case for most advertisers, …

We All Scream for Ice Cream!

WOW, that is a LOT of ice cream PPC Hero is carrying around there! Neapolitan is the way to go apparently! Happy National Ice Cream Day from all of us at PPC Hero!

Using Top vs. Side Ad Segmentation To Make Bidding Decisions

As we reported yesterday, Google announced on Wednesday that you can now choose “Top vs. Side” as a reporting segmentation option within AdWords. Sure, that seems like interesting info, but why should I care? Not like I can tell Google …

What We Wished We Had Known About PPC

Here at Hanapin, we love working with pay per click.  We hound after the latest and greatest PPC news, integrate ourselves with advanced tools, and share our expertise through guides, series, and (coming soon!) our very own Hero Conf. But …

New in AdWords: Top vs. Side Ad Performance Segmentation

Yesterday, Felicia wrote about a game-changing announcement from Google about the reintroduction of keywords in Display Network campaigns. And today brings another curveball from Google: “Top vs. side” report segmentation. Like Roy Halladay, this curveball sounds like it has the …