My Top 10 Favorite Paid Search Tools

I have compiled a list of my favorite paid search tools. Some have saved the day, others I use on a daily basis, and others are simply fun tools to use.

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[New Whitepaper!] 9 Ad Tests You Should Be Doing In…
- This whitepaper offers nine ad testing examples that are transferable to almost any paid search account.
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Facebook Custom Audiences – Targeting Those Who Know You Best

In seeking out new sources of leads beyond traditional search engines I started a Facebook Custom Audiences campaign.

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How Mobilegeddon Impacts Paid Search

If your clients don't have mobile sites, or the mobile versions are lacking, emphasize the importance of the SEO update on paid search.

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When You Should Charge For PPC Audits – AKA How…

This post will go through the ins and outs of offering paid audits and how to think about whether or not it’s right for your agency.

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Using Top vs Other Rather Than Average Position for Bidding

It seems as though Average Position has been proven to be a misleading statistic for quite some time now.

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Should You Specialize To Grow Your Agency? And, An Introduction…

You should specialize to grow your business. The longer answer is that the amount of your business that you specialize in depends.

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The Results of the Microsoft and Yahoo Partnership Agreement Are…

If you were anxiously awaiting the results of the Microsoft and Yahoo partnership agreement that was previously extended an extra 30 days to potentially review and revamp… The results are in!

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Hanapin Marketing

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When To Draw The Line With Prospects – Also Known…

This post will go into my thought process about the concept of when to draw the line with a prospect and tell them no.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Uncertain Waters: Dealing With Executive Management Change

A member of my client’s senior leadership team recently left the company. Let’s discuss some ways to navigate through an executive management change.

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PPC Hero is a proud member of #PPCChat

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Best Sources And Techniques For Identifying Great Talent

Learn the best sources for finding employees, techniques for identifying great talent, and also whether or not you should hire full-time, part-time, or freelancers.

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Road Trip: How a Small Agency Funds SEM Conferences

There are so many great SEM conferences. Who wouldn’t want to attend them all? We found a way to raise money to attend.

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