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Potential Issues With Transitioning to Bing’s Invoice Billing

If you currently have an account that utilizes threshold billing but want to switch over to invoice billing, read on to learn of the associated risks and how to deal if you are required to create a new account.

What’s Your Opinion On Alternative Advertising Networks?

Throughout the week PPC Hero has provided you with information about the alternative advertising networks available for PPC. Now we want to hear from you! We want to find out if you have had good or bad experiences with these alternative advertising networks by filling out the survey below. If you’d like to share more information on your experience, leave a post in the comments section.

Heroview – CRO & Analytics for PPC with James Svoboda

Today’s #Heroview featured James Svoboda (@Realicity) as he put the 140 character limit to the test and shared some of his insight towards Conversion Rate Optimization & Analytics for PPC. The interview was full of great information and interesting new …

Lower Your Cost Per Acquisition By Advertising On 7Search

This is part 3 of PPC Hero’s advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at 7Search, one of the first search …

Discover The 20 Most Expensive Keywords in Google AdWords

Wordstream conducted a survey to determine the most expensive keywords in Google AdWords. The result was 20 keyword categories that boast the highest CPC and highest competition. Find out if you are bidding on any of these keywords and learn 4 tips on how to effectively compete in these expensive categories.

Bring More Visitors To Your Site By Advertising on eZanga

This is part 2 of PPC Hero’s advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at eZanga, the developer of one of …

Four Reasons to Trust a Hockey Player with Your PPC Account

This is the third and final post of a series called “why to trust a (insert stereotype) with your PPC account.” The first post was about Amy, the farmer’s daughter, the second was about Jessica, the life scientist, and this …

Google AdWords – Call Metrics Available in US & Canada

Back in November of last year, Google announced that they would be starting the slow roll-out of a feature in AdWords that would allow advertisers to get more phone calls for the advertisements and track those calls with detailed reports. It took a long 8 months, but the wait is finally over…call metrics are now available to all advertisers in the United States and Canada! Read on to get the details!

Four Reasons to Trust a Life Scientist with Your PPC Account

This is the second post of a series called “why to trust a (insert stereotype) with your PPC account.” The first post profiled Amy, the “farmer’s daughter,” and this post profiles Jessica Niver, an Account Supervisor at Hanapin and the …

Ticker Tuesday: Using Video In PPC

It’s sometimes easy to assume that video is only good for SEO.  But video has a lot to offer PPC, especially when it comes to landing pages, conversion types, product demonstrations, and convincing your customers to convert.  In this episode …