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Understand The Economics Behind Your Client’s Business
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When applying basic economics principles, we can make sure our paid search strategy is in line with what’s going on both within the business and the industry.

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The PPC Play Book
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With football season approaching, I figured I would release a “PPC playbook” for PPC lead generation campaigns.

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Remarketing Gladiators: AdWords vs Analytics Lists Dissected
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In PPC, the power of remarketing is undeniable. There are two common avenues for constructing remarketing lists: AdWords and Google Analytics.

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10 Questions To Ask When Building Your PPC Program –…
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Developing a winning paid search program is a large and complex undertaking. There are many questions to answer and things to consider, such as goals, budgets, and best tactics to …

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Submit Your Landing Page For A New Contest: The Landing…
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Is your landing page visually, very appealing?  Does your page have clean and simple technical elements that get your users to convert? Do you think it has a sweet blend …

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How To Turn Competitive Analysis Into Actionable PPC Gains
- Let’s face it – managing a PPC account doesn't happen in a vacuum. It's about you vs. your competitors.
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Final Early Bird Pricing Expires This Week for Conversion Summit!
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Now’s the time to join your fellow PPC Heroes at an event you don’t want to miss. Seats are filling quickly for Hero Conf Conversion Summit. With speakers from brands …

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Hero Pro AdWords Scripts
AdWords Scripts: Project Your Monthly Budget and Find Avg. Position…
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Predicting your budget through the end of the month is paramount in order to have a successful PPC campaign, but you need the rights tools in your hands to analyze …

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Morning Clicks: Amazon Making Push in Paid Search, More on…
- In an attempt to outperform Google Ads, Amazon will use shopping data to help deliver relevant ads to users.
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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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PPC Hero Interviews Brad Geddes
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If you are in the paid search industry, chances are you've heard of world renowned paid search guru, Brad Geddes. We had a chance to interview Brad on PPC Hero.

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PPC Hero is a proud member of #PPCChat

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Uncover These 5 Items To See If Your Agency Is…
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Bringing your agency into your circle of trust is a big deal. Below are five items to see if your agency is on top of things and has your best interests in mind.

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Multi-Channel Attribution – A Story of Ice, Fire & Last…
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Whether we like it or not, multi-channel attribution is part of our digital marketing world - Just as Game of Thrones has become part of mine.

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