Latest Resources

The Real Performance We’ve Seen With Ad Customizers

You know what they are, but how do Ad Customizers actually perform? Learn how to implement them in your accounts in a way that generates your best results.

share121 SHARES
30 Excel Tricks To Save Your PPC Life [Whitepaper]

PPC and Excel go hand in hand. Not only will you become better at analyzing account performance, but you’ll also save a lot of precious time by becoming savvy with …

share85 SHARES


What Do Brands Like Adobe, American Cancer Society, and Bing…
- Hero Conf is the only conference that is 100% dedicated to PPC. Our full schedule is now live and includes the best and brightest minds in the industry.
share90 SHARES


Using Basecamp for Effective Paid Search Management

In this post we will cover what is included in Basecamp and then cover some ways you can use the program for effective account management.

share154 SHARES
PPC Tools
Quick Keyword Tool In Excel

Do you have an idea as to what your keywords should entail, but want a quick way to come up with your list? A simple Excel formula can help with that.

share117 SHARES


Introducing the New Face Of Hero Pro!

The new site provides insights into Hero Pro’s tools and scripts plus free access of our new resources page with loads of PPC Hero Toolkits, White Papers, and PPC Guides.…

share80 SHARES
Image of focus
For The Best PPC Ads Change Your Focus

A customer doesn’t care about how long you have been in business, they care about what benefits them

share112 SHARES
Image of universe
Implement Bing Universal Event Tracking Or Be Left In The…

In order to take advantage of many of the new Bing Ads features, first you must be using the new Universal Event Tracking (UET).

share136 SHARES


Critical Injuries That Will Take You Out of the Game

Here are the top three ways you can injure your account through over-exertion, which will surely take you out of the game

share122 SHARES
Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

Screen Shot 2015-01-22 at 2.11.34 PM
How Football Shaped My Philosophy Regarding PPC

Building successful paid search accounts requires a well-defined philosophy for approaching account work.

share120 SHARES
Proud member of #PPCCHAT
Tuesdays @ 12pm ET


PPC Hero is a proud member of #PPCChat

Screen Shot 2015-01-22 at 10.28.39 AM
Forget Quick-Wins! Build Towards and Then Sustain Great Performance!

In an industry where success is often defined by “quick wins” , it can be easy to forget that there’s another (more reliable) way to achieve performance growth.

share118 SHARES


Image of shopping mall
What The Google Trusted Store Announcement Means For Merchants

The process for online merchants to become Google Trusted Stores has become much easier.

share205 SHARES