10 Ways To Grow Your PPC Account – New Whitepaper!

Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking …

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Excel Build Outs
PPC Account Structuring and Campaign Building in Excel

For me, the most important thing when looking into a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account.

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Morning Clicks: Ad Free YouTube, How Google Works, and More

Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.

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Make the Most of Your Audience

When developing a remarketing strategy, it is important to consider different ways of reaching a variety of audiences.

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Hero Pro Budget Alerts
New Budget Alerts! Stop PPC Overspend and Maximize Your Budget

The fuel pump stops at $44.95, you want to squeeze the handle once more for an even $45.00. Your heart begins to race, blood pressure rises, hopefully you don’t commit …

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Bing Ads Reveals Accounts Summary Feature

Bing Ads is now providing advertisers the functionality to toggle between as many as 2,000 accounts.

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The Importance of PPC Industry Certification

Certification via Google and Bing indicates an understanding of current industry best practices and up-to-date knowledge of industry strategies.

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PPC Phone Calls
Calls: The Conversion Paid Search Marketers Can’t Afford To Ignore

With the rapid adoption of smartphones, phone calls have shot to the forefront of paid search strategy because – and it doesn’t take an expert to tell you this – …

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5 Tips For PPC Success in the Health & Supplement…

Series week continues as we assess PPC management across different industries. Yesterday, Kristina covered the Tourism and Travel industry. Today, Cassie will be discussing the Health and Supplement Industry.


The Health …

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Bing Ads Announces Universal Event Tracking

Bing Ads announced their Universal Event Tracking functionality. In layman’s terms, it’s goal customization, designed for flexibility from one business to the next.

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PPC Hero is a proud member of #PPCChat

PPC Insights for the Tourism & Travel Industry

Series week continues as we assess PPC management across different industries. Yesterday, Kevin covered the Healthcare industry. Today, Kristina is discussing the Tourism and Travel industry.


When I think of the …

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Get Tips With The Leading Experts In PPC!

Every week, our own Hanapin and PPC Hero account managers (and in-house experts) conduct webinars packed with tips, tricks, and actionable takeaways that will turbocharge your accounts and bring you …

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