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Google’s New Product Local Ads & Product Extensions To Show On Mobile

A few years ago, in 2009, product extensions in Google were made available to all advertisers in the United States.  As of today, product extensions will also be available in mobile formats, as will Google’s new product local ads (in …

Ad Sitelinks – More than Meets the Eye

Like Optimus Prime from the Transformers, Google is a “powerful, wise and compassionate character (company) that puts all his (their) talent to use to improve the (PPC) universe around him.” And hence, the embedded format of Ad Sitelinks was born.

Ticker Tuesday: Fixing PPC Problems With Keyword Match Types

In this episode of Ticker Tuesday, we’ll walk you through how to use different search keyword match types to fix problems in your PPC account. So whether you have a low CTR or a high CPL, we’ve got a solution …

Google Analytics Releases Limited Webmaster Tools Pilot

Google announced today that after an outpouring of requests, Webmaster Tools data will finally be reachable through Google Analytics. Read more about what this could mean in the future for PPC in today’s news update!

Creating Custom Reports in Google Analytics

The new version of Google Analytics has changed the way you create custom reports. This post goes over the basics of custom report dimensions and metrics and provides a step-by-step guide to creating custom reports in the new Google Analytics.

Letter from the CEO – “Talent wins games, but team work and intelligence wins championships.”

That’s a quotation from Michael Jordan. Each month, I’ve titled my ‘Letter from the CEO’ post with a movie quotation, but this month I thought one about teamwork was most appropriate. The main reason is because I’m so proud of …

Google Removes Checkout Badge From Ad Display

Google announced that as of today they are no longer displaying Google Checkout logos in AdWords ads. You can read Google’s statement in a comment on their Merchant support site: Checkout Badges on AdWords ads. The logos will, however, continue …

Hanapin Marketing is hiring! – positions open in sales or marketing

Hanapin – the publisher of PPC Hero – has two open positions, and we’re looking for the best and the brightest to join our world-class team! For the Director of Sales, the ideal candidate has 2+ years sales experience and …

PPC Pitfalls For Beginners, Part I

                    If you’re new to the game, paid search can seem like a daunting task at first. I remember my first few days at Hanapin feeling the same way, but I …

Our Greatest Hits for May 2011

The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable articles from May. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and SEO management tips. Enjoy!