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Hanapin Marketing is hiring! – positions open in sales or marketing

Hanapin – the publisher of PPC Hero – has two open positions, and we’re looking for the best and the brightest to join our world-class team! For the Director of Sales, the ideal candidate has 2+ years sales experience and …

PPC Pitfalls For Beginners, Part I

                    If you’re new to the game, paid search can seem like a daunting task at first. I remember my first few days at Hanapin feeling the same way, but I …

Our Greatest Hits for May 2011

The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable articles from May. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and SEO management tips. Enjoy!

Ticker Tuesday: Setting Up Data Feeds In Google Merchant Center

In this episode of Ticker Tuesday, we take you through what to be especially careful of when setting up a feed on Google Merchant Center.  So whether you are setting up your Merchant account for AdWords Ad Extensions or Product …

Google AdWords: Testing Job Ad Extensions?

Today’s news update from PPC Hero discusses the possibility of yet another ad extension option in Google AdWords becoming available to users. Read the following post to see how this change could affect your Google account!

Google Banned Keywords | hCG Being Added

One of our clients here at Hanapin is in the hCG diet space, which is a very exciting, fast paced, and competitive vertical in the PPC world. From an agency standpoint, it’s a great account to work on because accounts …

Google Announces Google Wallet

Yesterday, Google formally announced the pending launch of Google Wallet, an Android app that will allow you to use your phone as a multi-faceted payment card. Google Wallet will store all of your existing plastic cards (debit and credit) on …

Domain URL Now Makes Some Ads Have the Longest Headlines Ever

To be clear, I selected this title not for brevity, but to highlight that now some of your ads may actually be that long, in the first line. No, not exactly that long, but after this blog you’ll come to understand. So, to start, Google recently has announced that for select top position ads, the domain URL of the display URL will appear next to the headline of your ad, separated by a line like so:

Impressions Strongarm Relevance in adCenter Quality Score

A couple of days ago, Jessica’s latest episode of Ticker Tuesday focused on an issue that’s of pretty substantial interest to search marketers of late: adCenter quality score. Since Yahoo and MSN became one, many paid search advertisers have noticed …

Google & Privacy – Adwords Wiggles into Your Private Life

The next time you read emails in your Gmail account, take a look at the advertisements on the side bar.  Do they have anything to do with what you are talking about in your email?  Chance are, they do. Gmail …