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What Do Brands Like Adobe, American Cancer Society, and Bing…
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They All Are Attending Hero Conf!

 

Hero Conf is the only conference that is 100% dedicated to PPC. Our full schedule is now live and it’s packed with …

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Using Basecamp for Effective Paid Search Management
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In this post we will cover what is included in Basecamp and then cover some ways you can use the program for effective account management.

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Quick Keyword Tool In Excel
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Do you have an idea as to what your keywords should entail, but want a quick way to come up with your list? A simple Excel formula can help with that.

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Introducing the New Face Of Hero Pro!
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The new site provides insights into Hero Pro’s tools and scripts plus free access of our new resources page with loads of PPC Hero Toolkits, White Papers, and PPC Guides.…

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For The Best PPC Ads Change Your Focus
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A customer doesn’t care about how long you have been in business, they care about what benefits them

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Implement Bing Universal Event Tracking Or Be Left In The…
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In order to take advantage of many of the new Bing Ads features, first you must be using the new Universal Event Tracking (UET).

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Critical Injuries That Will Take You Out of the Game
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Here are the top three ways you can injure your account through over-exertion, which will surely take you out of the game

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How Football Shaped My Philosophy Regarding PPC
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Building successful paid search accounts requires a well-defined philosophy for approaching account work.

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Forget Quick-Wins! Build Towards and Then Sustain Great Performance!
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In an industry where success is often defined by “quick wins” , it can be easy to forget that there’s another (more reliable) way to achieve performance growth.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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What The Google Trusted Store Announcement Means For Merchants
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The process for online merchants to become Google Trusted Stores has become much easier.

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Rule Your PPC Strategy With High Value Analytics [New Toolkit…
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It’s easy to get overwhelmed by the volume and reports available to you, but analytics data is the most powerful weapon you have when optimizing your PPC campaigns for maximum …

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Putting The Focus On Conversion Rate Optimization
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The focus on CRO will increase by 79% in the coming year.

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