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Hero Pro AdWords Scripts
AdWords Scripts: Project Your Monthly Budget and Find Avg. Position…
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Predicting your budget through the end of the month is paramount in order to have a successful PPC campaign, but you need the rights tools in your hands to analyze …

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Morning Clicks: Amazon Making Push in Paid Search, More on…
- In an attempt to outperform Google Ads, Amazon will use shopping data to help deliver relevant ads to users.
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PPC Hero Interviews Brad Geddes
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If you are in the paid search industry, chances are you've heard of world renowned paid search guru, Brad Geddes. We had a chance to interview Brad on PPC Hero.

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Uncover These 5 Items To See If Your Agency Is…
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Bringing your agency into your circle of trust is a big deal. Below are five items to see if your agency is on top of things and has your best interests in mind.

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Multi-Channel Attribution – A Story of Ice, Fire & Last…
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Whether we like it or not, multi-channel attribution is part of our digital marketing world - Just as Game of Thrones has become part of mine.

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PPC Roundtable – AdWords Close Variants
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This impending close variant update has caused much stir in the PPC community. We asked our authors what they think of the change.

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Easily Predict The Future Performance Of Your PPC Account
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While we cannot predict our certain PPC future, we are able to look at past performance and quite recent performance and draw some conclusions.

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The Argument For Match Type Segmentation
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I feel there is often a good reason that advertisers should segment by match type. This post explains my three main reasons for considering match type segmentation.

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Why We Track Conversions And How To Implement
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When setting up a PPC account one of the first things you should consider is how to determine account success. Conversion tracking is the first step.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

PPC Bidding
Now Available: Bid Optimization For High Valued Conversions
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AdWords now allows you to focus your bidding strategies on certain types of conversions that are more valuable to your company.

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Become The Expert! New Advanced Guide To Google AdWords
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After successfully navigating the setup of a Google AdWords account and the initial round of settings, optimizations, and expansions, the time has come to not only manage your account according …

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Account Structure: The Backbone of PPC Success
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Prior to my career in paid search, I spent time designing databases. It was instilled in me that a great structure was key to a great database. If the structure …

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