Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of ads. Not only …
I reached out to eight PPC marketers and asked what they were surprised to learn about their mobile users – and how they adapted their campaigns accordingly.
One of the greatest things about Hero Conf is the opportunity to spend three days with colleagues and peers discovering what’s new and forthcoming in the world of PPC. Those …
It’s unlikely that John Stockton has ever heard of PPC Marketing, but if he had, rest-assured, the following would be his favorite report.
As we move closer to the Holiday season, Google continues to come out with features to help eCommerce advertisers during their busiest time of the year.
With Google AdWords, an online advertising platform, a business can get great visibility even if their listing is not found within the organic search results.
Google Analytics is a powerful tool when used in the right ways, and the Site Search and Behavior Flow reports are good examples of that.
People make mistakes, it happens. Until we can create perfect automation for everything revolving around PPC, there’s bound to be some hiccups along the way to PPC Nirvana.
However, fear …