Since the launch of Panama, Yahoo has instituted a new metric within its interface and reporting functions: assists. YSM’s help section lacks a definition of this term so I will clear the air on what an assist is and how this information is helpful for your PPC campaign.
Definition: An assist is an action that does not generate a conversion, but contributes to a conversion (or assists with a conversion). Here is the breakdown:
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According to an article written in Newsweek called, Hi-Tech’s New Day, 75 percent of Americans use the Internet and spend an average three hours a day online. So why is it advertisers and marketers feel they have to dumb down their marketing ads with huge, sometimes really ugly buttons telling customers what to do? “Buy here, Shop Now, Subscribe Here, Click Here”, etc. Why? Because it
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Tonight is the premiere for Season 2 of the very popular TV series, Heroes. Being the PPC “Hero” that I am, I thought it fitting to see how well NBC has used paid search in their advertising efforts gearing up to the new season. Are they ranking for key terms? Are they dominating the “big three” search engines?
My first test was to search on keyword: Heroes. NBC crowds the #1 spot in both paid and …
Last week I noticed a keyword within one of my Yahoo ad groups had accrued only 2 clicks on a given day but generated a whopping 7 conversions. However, only 1 conversion was tracked through the client’s database for that day. I soon realized that I was dealing with a ghost in the machine, or phantom conversions within my Yahoo campaign. But there is no reason to be scarred; these phantoms will not physically harm you, but they may haunt …
Creating relevant and effective ad text is one of the most difficult, yet influential things you must do as a PPC advertiser. Within this daily management duty are a myriad of sub-tasks or “flavors” that can affect the outcome of your click-through-rates and conversion rates. Along with this wide world of ad text possibility also comes a flurry of disagreement on tactics. Today I’d like to talk about one of the most taboo tactics – the use of phone numbers …
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Set it and forget it doesn’t work when it comes to ad text. Whether in Google Adwords, Yahoo! Or MSN Adcenter, creating attention getting and effective ad text is critical to the success and growth of your account. Below I’ve listed the top 9 common mistakes advertisers can make when it comes to writing ad text.
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Giving your AdWords or Yahoo account a jolt is a good start to revitalizing your PPC campaign, but that doesn’t have to be your only strategy. I know it’s difficult to get out from under the shadow of AdWords but there are other search engines that can generate supplemental traffic and conversions. Diversifying your PPC ad distribution can have very beneficial effects on your overall search marketing campaign.
Let’s face …
Has your creative well run dry? Do you feel like your PPC ads have lost their kick, or their punch? When reviewing your landing pages do you have the urge to try something new, but you’re just not certain in which direction to go? Don’t worry, everyone gets blocked at times. There is a plethora of ideas waiting to inspire you! You just just need to look in the right place – namely your competitors. …
