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Google Announces Google Wallet

Yesterday, Google formally announced the pending launch of Google Wallet, an Android app that will allow you to use your phone as a multi-faceted payment card. Google Wallet will store all of your existing plastic cards (debit and credit) on …

Domain URL Now Makes Some Ads Have the Longest Headlines Ever

To be clear, I selected this title not for brevity, but to highlight that now some of your ads may actually be that long, in the first line. No, not exactly that long, but after this blog you’ll come to understand. So, to start, Google recently has announced that for select top position ads, the domain URL of the display URL will appear next to the headline of your ad, separated by a line like so:

Impressions Strongarm Relevance in adCenter Quality Score

A couple of days ago, Jessica’s latest episode of Ticker Tuesday focused on an issue that’s of pretty substantial interest to search marketers of late: adCenter quality score. Since Yahoo and MSN became one, many paid search advertisers have noticed …

Google & Privacy – Adwords Wiggles into Your Private Life

The next time you read emails in your Gmail account, take a look at the advertisements on the side bar.  Do they have anything to do with what you are talking about in your email?  Chance are, they do. Gmail …

Be a Geek, No Matter What!

Happy Geek Pride Day, from all of us PPC Hero geeks! The first Geek Pride Festival was organized by Tim McEachern and was held in Albany New York. A manifesto was created to celebrate this event, and some of its …

Case Study: The Effects of Modified Broad Match Keywords

In July of last year, Google announced the global roll out of modified broad match keywords that had a greater reach than phrase match and more control than broad match. PPC advertisers welcomed this new match type as a way …

Google AdWords Announces Updates to Location Targeting

Google announced today that they would be making a few changes to the location targeting feature in AdWords starting July 8, 2011. Location targeting for account campaigns grew into 17 new countries back in February and since those additions, Google has been seeking out ways to continue the expansion of this feature in ways that make it “more accurate, easier to use and more flexible.”

The upcoming changes will affect the following:

Ticker Tuesday: Understanding adCenter’s Quality Score

Microsoft adCenter’s Quality Score assigned as numerical score and a representation to your PPC keywords, helping you understand the strengths and weaknesses of your PPC account.  In this episode of Ticker Tuesday, we discuss how adCenter’s Quality Score works, and …

Google Analytics Intelligence: An Invaluable Tool

Custom Alerts in AdWords are helpful. At the campaign or ad group level, you can create a custom alert. For instance, you can be notified when your average CPC for all or certain ad groups within a campaign shoots too …

News Update: Google Analytics Adds Multi-Channel Funnels

Currently only in limited beta release, Google Analytics has added a new feature, Multi-Channel Funnels, to aid advertisers in their marketing efforts. As reported by Google, the main function of Multi-Channel Funnels is to be able to see all the …