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Case Study: The Effects of Modified Broad Match Keywords

In July of last year, Google announced the global roll out of modified broad match keywords that had a greater reach than phrase match and more control than broad match. PPC advertisers welcomed this new match type as a way …

Google AdWords Announces Updates to Location Targeting

Google announced today that they would be making a few changes to the location targeting feature in AdWords starting July 8, 2011. Location targeting for account campaigns grew into 17 new countries back in February and since those additions, Google has been seeking out ways to continue the expansion of this feature in ways that make it “more accurate, easier to use and more flexible.”

The upcoming changes will affect the following:

Ticker Tuesday: Understanding adCenter’s Quality Score

Microsoft adCenter’s Quality Score assigned as numerical score and a representation to your PPC keywords, helping you understand the strengths and weaknesses of your PPC account.  In this episode of Ticker Tuesday, we discuss how adCenter’s Quality Score works, and …

Google Analytics Intelligence: An Invaluable Tool

Custom Alerts in AdWords are helpful. At the campaign or ad group level, you can create a custom alert. For instance, you can be notified when your average CPC for all or certain ad groups within a campaign shoots too …

News Update: Google Analytics Adds Multi-Channel Funnels

Currently only in limited beta release, Google Analytics has added a new feature, Multi-Channel Funnels, to aid advertisers in their marketing efforts. As reported by Google, the main function of Multi-Channel Funnels is to be able to see all the …

PPC Management For Large Accounts

Let’s say you’ve just picked up a new PPC client. Let’s say they have an eCommerce site with dozens of targeted demographics. Now let’s add in their 600 products. And oh yeah, the thousands upon thousands of keywords already crowding …

Heroview – Generating Leads with Matt Umbro

As the founder of #ppcchat, PPC expert Matt Umbro (@Matt_Umbro) is already well-known on Twitter. That is one reason why we felt so lucky to have him as our guest for the second live #Heroview – real-time discussions with industry …

Ticker Tuesday: Bidding Strategies, Part 2

Welcome back to Ticker Tuesday’s two-part series on PPC bidding strategies. In Part 1, we discussed when to raise bids, and when to lower them. In this installment, we’ll be discussing the specific tools Google AdWords has to offer for …

News Update: Google Partners with Digitas For Enhanced Mobile Marketing Insights

Yesterday, Google announced their partnership with Digitas, in an effort to provide advanced mobile marketing usage research data to Google advertisers. This partnership will allow Google to combine their original marketing data with Digitas’ search and marketing research to better …

AdWords Privacy Policy Updates, Just in Time!

Last Tuesday, I spent a good chunk of my day adding in a new page across several landing page creatives for one of our clients.  While it was a bit tedious, in general, I’m glad this change was necessary.  Starting …