Join us April 28-30 | Austin, TX

Learn More

AdWords Privacy Policy Updates, Just in Time!

Last Tuesday, I spent a good chunk of my day adding in a new page across several landing page creatives for one of our clients.  While it was a bit tedious, in general, I’m glad this change was necessary.  Starting …

News Update: New Resource Library for Google AdWords Certification Program

Earlier this week, Google announced the launch of a new resource library in their AdWords Certification Program portal. For those of you PPC Heroes out there interested in getting your Google AdWords Certification, this is wonderful news and will make …

10 Mobile Landing Page Best Practices

According to a study done by Brand Anywhere and Luth Research, 51% of consumers are more likely to purchase from retailers that have mobile-specific sites, yet, according to Google, 79% of large online advertisers don’t have a mobile optimized site. Check out this post for mobile landing page best practices and more mobile commerce statistics.

News Update: The Google Crystal Ball – Adwords Traffic Estimator

The Google team just announced a change in the algorithm behind traffic estimates for your keywords. For PPC managers, this update to Adwords is on par with a granted wish from Jambi on Pee Wee’s Playhouse.

News Update: Google for Agencies—Resources Streamlined!

In an attempt to make the lives of marketing agency representatives just a little bit easier, Google launched Google for Agencies. This new site’s intentions are to “inspire creative ideas and provide access to the programs, tools and resources to …

Ticker Tuesday: Bidding Strategies, Part 1

Are you stuck on bidding?  You’re not alone.  Keyword bidding can be a daunting part of PPC management…but it doesn’t have to be! In this episode of Ticker Tuesday, we walk through when it’s a good idea to increase bids, …

Profit per Impression: A Better Metric for Ad Testing

Today we have a guest post from one of our PPC Hero allies! Michael Wiegand is a PPC Guru & Google Analytics Consultant at Portent Interactive, a full-service internet marketing company based in Seattle, WA. In this post, Michael explains why Profit per Impression is the perfect metric for ad testing.

Best Dressed PPCer Contest!

There are a lot of things to love about Spring. The sun is shining and flowers are blooming, but what PPC Hero and Ms. Clicks love most is the chance to show off their Spring best. They both have shown …

Comparing Quality Score Across AdWords & AdCenter

Quality score has always been an elusive creature for many people in the search marketing industry. What is it? How is it calculated? How does it affect my account? These are just a few of the questions that deserve more clarity. I believe this additional clarity becomes particularly important with multiple versions of quality score in play. Google has been utilizing this metric in their bidding system for a while now, but it wasn’t until recently that Microsoft improved their own version of QS as well. This leaves us with two seemingly ambiguous metrics that require a better understanding. Are they the same? In this post, I would like to take a look at the quality scores of AdWords and AdCenter, and attempt to distinguish the two.

News Update: AdWords Editor Version 9.0 Released

Yesterday, Google announced the release of Adwords Editor Version 9.0, and I’m happy to report some nice improvements to the Editor’s functionality that will definitely help you more efficiently manage your accounts. In addition to improving some existing functionality, the …