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A/B Testing, Facebook
Facebook's new Dynamic Creative tool uses automation to determine your most efficient creative variations. Say goodbye to tedious, manual A/B tests! Read More »
PPC Strategy, Upcoming Webinars
Sit with us on the first installment of a high-energy, conversational webinar series that will highlight real PPC situations from real marketing experts. In this episode, Lauren and Rachael discuss their favorite PPC problems tackled over the years and share their secret sauce with you. Read More »
A/B Testing, Ad Copy Testing
What have you been doing in the post-A/B testing world? In this post, I'll talk through how I have been managing and give a few tips on how to reduce the mental stress of writing new copy. Read More »
Ecommerce PPC, Google Shopping
Get tips for how to handle common issues and get the most out of your Google Shopping ad campaigns! Read More »
Advanced PPC Strategies, Google Ads
Search Companion Marketing or “display select” keywords is an efficient way to expand targeting options on the Google Display Network (GDN) based on search intent. Read More »
How To Guides, PPC Strategy
Why does Return on Ad Spend (ROAS) matter? ROAS is one of the easiest revenue based metrics to measure. It's a simple formula that gives you a holistic picture of your PPC account performance. Read More »
Google Ads Updates, How To
Explore the technical side of navigating the new AdWords interface and learn about features that will make your life easier and help you to save time! Read More »
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