The GOMC is a program in which students participate in teams of 3-6 to run a three-week AdWords campaign for a business or non-profit organization.
AdWords automated rules are great, but sometimes you just need more. With Hero Pro’s new AdWords Alerts you can quickly create over 50 metric centered alerts for your PPC accounts. …
The PPC industry is always growing, and sometimes even we’re surprised by how fast the digital advertising landscape expands and changes. We thought it would be interesting to take a …
How you manage your ad creative process must be considered, answered, and decisively acted upon in order to have a successful paid search program.
In the final installment of the Google Partners "Ask An Agency" series, Hanapin President Jeff Allen takes a look at how content marketing has helped the agency to grow.
Are Mobile Apps leaking money from your Display Network campaigns? See if your GDN campaigns are losing money & how to fix with one simple optimization.
As part of their Tools for the Power User, Google is launching customized creatives. These creatives are great for advertisers who have millions of products!
Working with the Google Display Network can be frustrating. Learn how you can get ahead with a few simple tips to optimize your display efforts, and learn why Interest Categories are B.S.
The Google Partners "Ask An Agency" series continues as Hanapin Marketing President, Jeff Allen, speaks about hiring the right people.
The data doesn’t lie! Year after year, the search engine marketing industry continues to expand at double-digit growth rates. With everyone racing to the web to advertise, your space in …