PPC Shopping
Big News for Bing Shopping

Bing Ads announced that a Shopping Campaigns beta will run for a limited number of advertisers, and be extended to all advertisers over the coming months.

share153 SHARES
Lead Gen Gears PPC Hero
The Hierarchy of PPC Account Realization

It won’t be a perfect analog but developing a PPC framework allows for more meaningful discussions around account work and understanding our own behaviors.

share137 SHARES


Final Chance to Join Your Fellow PPC Heroes in Person!

We’re beyond excited for next week! Hero Conf begins in Portland, OR on Monday, April 27. And we’d really love to have you join us at the PPC Conference of …

share106 SHARES


My Top 10 Favorite Paid Search Tools

I have compiled a list of my favorite paid search tools. Some have saved the day, others I use on a daily basis, and others are simply fun tools to use.

share168 SHARES
[New Whitepaper!] 9 Ad Tests You Should Be Doing In…
- This whitepaper offers nine ad testing examples that are transferable to almost any paid search account.
share76 SHARES


Image of audience
Facebook Custom Audiences – Targeting Those Who Know You Best

In seeking out new sources of leads beyond traditional search engines I started a Facebook Custom Audiences campaign.

share111 SHARES
Image of mobile phone
How Mobilegeddon Impacts Paid Search

If your clients don't have mobile sites, or the mobile versions are lacking, emphasize the importance of the SEO update on paid search.

share229 SHARES
Image of audit button
When You Should Charge For PPC Audits – AKA How…

This post will go through the ins and outs of offering paid audits and how to think about whether or not it’s right for your agency.

share154 SHARES

Hanapin Marketing

PPC Bidding
Using Top vs Other Rather Than Average Position for Bidding

It seems as though Average Position has been proven to be a misleading statistic for quite some time now.

share143 SHARES
Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

Image of people at table
Should You Specialize To Grow Your Agency? And, An Introduction…

You should specialize to grow your business. The longer answer is that the amount of your business that you specialize in depends.

share118 SHARES
Proud member of #PPCCHAT
Tuesdays @ 12pm ET


PPC Hero is a proud member of #PPCChat

The Results of the Microsoft and Yahoo Partnership Agreement Are…

If you were anxiously awaiting the results of the Microsoft and Yahoo partnership agreement that was previously extended an extra 30 days to potentially review and revamp… The results are in!

share146 SHARES


Image of people talking
When To Draw The Line With Prospects – Also Known…

This post will go into my thought process about the concept of when to draw the line with a prospect and tell them no.

share130 SHARES