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Hero Pro AdWords Scripts - Monthly Projections, Converting Keywords
Optimize Keywords and Make Monthly Projections In Your Entire MCC…
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AdWords scripts are increasingly more popular for automating time-consuming tasks allowing you to spend more time optimizing, and gaining insights to help keep your campaigns from going off the rails.…

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Angry or just chewing?
All You Need to Know to Succeed With CPA Bidding
- Using CPA bidding is like living with an unpredictable pet. He’s as likely to bite your guest’s hand, as be a saint.
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Extension PPC Ladder
Google AdWords Introduces Dynamic Sitelinks
- On Thursday, Google announced that dynamic sitelinks are now available for your ads in AdWords.
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PPC Roundtable: Back To School
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As series week comes to a close, we asked our authors for one final piece of advice for back to school planning. Here is that question:

 

How do you …

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Managing PPC Education Accounts During Back to School Season
- I’m going to discuss how education based paid search advertisers can take advantage of the increased traffic during back to school season.
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Why Website Redesigns Impact PPC More Than You Think
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Website structural items may seem like minor details for PPC, but they can be the difference between turning a good campaign into a great one.

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Display Ads Post-It Notes PPC Hero
Make Your Transition To Google Shopping Campaigns A Smooth One…
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Google is retiring Product Listing Ads (PLAs) in August 2014,and accounts running them will be upgraded to Google Shopping Campaigns. It is best to switch now, manually, so that you’re …

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Presenting the Science and Magic of CRO at Hero Conf…
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Hero Conf Conversion Summit will focus on both the technical AND creative side of conversion, with all new Science and Magic tracks.

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PPC Display
Google Analytics Now Offers Display Targeting Reports
- Google recently launched a new Display Targeting report in Google Analytics.
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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Back To School PPC: Get In The Bus Driver’s Seat
- There are many details when approaching Back To School campaigns, or simply evaluating when and how to set this year’s BTS efforts live.
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Morning Clicks: Weird Al Yankovic, Women of PPC, and More.
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Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.

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Targeting El Cid PPC Hero
Is a Lack of Power Balance the Root of All…
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There was a fascinating article in the Journal of Management last week on when, why and how some leaders use their power to benefit themselves and others use it to …

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