This is the second installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will prepare you to earn a high score.
While the Google Analytics test might seem daunting, I am here to say it isn’t nearly as difficult as one might think, as long as you do your homework. Yesterday, Steve covered the different types of Google Analytics cookies and how they are each used to track activity. Now that you understand how Google Analytics tracks information with a user, let’s go through how e-commerce data is passed into Google Analytics.
If your site sells any sort of products or services online, you should have e-commerce tracking in place. If not, it is time to start! E-commerce reports will allow you to track your site’s transactions, revenue, products purchased, e-commerce conversion rate, the number of times people visited your site before purchasing, etc. If you have your account synced with your Google AdWords account, you can also review revenue data by keyword to help with PPC optimizations. The e-commerce tab appears on almost every data page within Google Analytics, so you can break down revenue in just about any way imaginable.