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Developing a Pay-Per-Click Strategy

We spend a lot of time writing about the do’s, don’ts, and how to’s of PPC but I thought it would be a good opportunity to write about the bigger picture. All marketing plans have to start somewhere and it certainly isn’t without research and loads of planning. This article is aimed at helping you to understand and devise a strategy for your pay per click accounts. Without further adieu let’s begin by discussing the differences in goals, strategy, and tactics.

WTQ?! 12 Weird Search Queries, and What They Say About Your Audience

Of all the routine tasks we do for PPC, updating our negative keyword lists is my favorite.  Why?  I’ll give you a hint: it’s not the CPC comparisons, nor analyzing an account’s keyword health.  It’s not even the satisfaction I …

News Update: Google Instant–Win, Lose or Draw?

When Google asked users to buy-in to Google Instant, the general consensus was that PPC and SEO efforts would not be affected (though some felt SEO might indeed be dead). Matt McGee of Search Engine Land wrote his initial thoughts …

PPC Hero Knows 4 Ways To Increase Your Display Traffic

PPC Hero he has 4 simple steps to increase display network traffic, plus the time on his hands to take care of some office “chores.”

My Top 5 Excel Tips for PPC Managers

This post is in response to you, our readers!  In case you haven’t noticed, we’ve added a box at the bottom of the page where you can write to the PPC Hero team with ideas for us to write about …

Search Marketing Madness Champion

And the winner is…

Our Greatest Hits for March 2011

The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable, articles from March. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and SEO management tips. Enjoy!

News Update: Google to Retire Position Preference Feature

Google announced yesterday afternoon that they will be retiring their position preference bidding feature in AdWords early next month. While this seems like a reasonable timeframe to phase out a key component, you should be aware that as of today …

8 Steps To Creating AdWords Automated Rules

This month I am writing on a topic recommended by you! We’ve had a lot of submissions come in asking about how to use automated rules along with requests to provide examples and this post should give you what you …

News Update: It May Be Google’s World, but Yandex is MORE than Living In It!

Today’s news update is in reference to an article written by Andy Atkins-Krüger called, “Yandex: Not Copying But Searching For Google’s Underbelly.” In his article, Andy discusses a recent conversation he had with Ilya Segalovich, Chief Technology Officer and co-founder …