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“PPC for Your Small Business” – A Review

Elizabeth Marsten of Portent Interactive has just released two new eBooks: “PPC for Your Small Business: Get Started Off Right.”and “PPC for Your Small Business: Conquer paid search without spending a fortune.” See what PPC Hero has to think of them!

Search Marketing Madness: Final Four

The top team in each region has been determined! Now it’s time for you to decide who will move on to the Championship game andcompete to win a free Wi-Fi Kindle. It’s PPC vs. SEO and Social Media vs. Blogging. …

Tell Us What You Want, What You Really Really Want

Yes, that’s a Spice Girls reference. No, I’m not ashamed by it. But enough about me and my poor musical taste. This post is about YOU and some of the changes we’ve made to get you what you really, really …

Revisiting Modified Broad Match

Modified broad match works like a broad match keyword, except advertisers are able to select which terms within a keyword are important. For instance, the broad matched keyword ‘scary Halloween masks’ will show for anything from scary movies to spa facial masks or Halloween candy. However, by adding “modifiers”, otherwise known as the plus symbol (+), you can tell Google which terms are necessary when matching your keywords to search queries.

Search Marketing Madness: Elite 8

With only 8 blogs remaining, the time has come to determine the top blog in each region. Select your pick for regional champ in the survey below. Remember, the winning blog will receive a free Wi-Fi Kindle so vote now to move …

Everything You Need To Ace Microsoft’s adExcellence Exam

I detest taking tests. So when I learned I would have to take the Microsoft adExcellence exam, it was enough to make me want to fake sick, convince my best friend to let me take his father’s prized Ferrari convertible …

Search Marketing Madness: Sweet 16!

The votes have been tallied and below are the Sweet 16 search marketing blogs as determined by you! The competition is getting more intense as there are only 4 teams remaining in each region. Vote for up to 2 of …

It’s a bird…It’s a plane…

Every PPC marketer comes up against an account villain they need a little backup for. Well, luckily, PPC Hero is here to help you fight your PPC villains! What account scoundrels have you come up against lately? Have a high …

Search Marketing Madness: Top 32

The votes are in! After four days of intense competition, the top 8 blogs in each region have been selected and move on to compete in Round 3 of Search Marketing Madness. See if you’re favorites made it to the …

Adwords Remarketing Success

Have you tried out the remarketing option in Google Adwords?  I’ve been pretty impressed with the results that we’ve seen with this tool so far.  Last month, the Hanapin team participated in a Google Webinar for Remarketing, and realized that …