Latest Resources

Targeting Chess PPC Hero
[New Whitepaper!] The Fundamentals of PPC Conversion Tracking
- In this whitepaper, we’ll discuss how to get started on tracking your conversions and breakdown each section for a deeper look into what will work best for your business.
share99 SHARES
Image of tools
6 Strategic Tools Your PPC Agency Should Be Providing

This post covers 6 strategic tools that help provide value to clients beyond solely PPC performance reporting.

share226 SHARES


Screen Shot 2015-04-28 at 10.48.18 AM
Introducing a New Performance Metric: Keyword Total Weighted Value

One of the biggest mistakes a paid search professional is operate under the auspices that the data available to them in their various interfaces— AdWords, Analytics, etc— is the only data out there.

share200 SHARES


Image of come back soon sign
Cut Through The Marketing Filler With Review Extensions

There is a solution that allows you to convey to the potential customer, in a way that is credible how great your business really is with review extensions.

share143 SHARES
Tools PPC Hero
6 Google Analytics Features You Need To Understand

Google Analytics is an invaluable tool to use in conjunction with your paid search efforts. Learn how to use 6 important features to get the most utility.

share334 SHARES


Image of funnel
Utilize PPC To Fill Other Marketing Funnels

Paid search provides a great opportunity to fill other marketing funnels with leads and/or cross selling opportunities.

share131 SHARES
Image of audio board
How To Go About Adding To Your PPC Mix

We’ll discuss a few different scenarios for creating the right PPC marketing mix and when to expand into additional channels.

share126 SHARES
PPC Shopping
Big News for Bing Shopping

Bing Ads announced that a Shopping Campaigns beta will run for a limited number of advertisers, and be extended to all advertisers over the coming months.

share180 SHARES

Hanapin Marketing

Lead Gen Gears PPC Hero
The Hierarchy of PPC Account Realization

It won’t be a perfect analog but developing a PPC framework allows for more meaningful discussions around account work and understanding our own behaviors.

share150 SHARES
Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

Final Chance to Join Your Fellow PPC Heroes in Person!

We’re beyond excited for next week! Hero Conf begins in Portland, OR on Monday, April 27. And we’d really love to have you join us at the PPC Conference of …

share106 SHARES
Proud member of #PPCCHAT
Tuesdays @ 12pm ET


PPC Hero is a proud member of #PPCChat

My Top 10 Favorite Paid Search Tools

I have compiled a list of my favorite paid search tools. Some have saved the day, others I use on a daily basis, and others are simply fun tools to use.

share209 SHARES


[New Whitepaper!] 9 Ad Tests You Should Be Doing In…
- This whitepaper offers nine ad testing examples that are transferable to almost any paid search account.
share99 SHARES