When I’m tasked with reviewing bid management performance for these advertisers, I frequently find issues unrelated to bid levels that are hurting performance.
AdWords allows you to simply remove the option for users to click to your website from mobile pay per click ads, and enable only one option: to call.
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Shopping groups are not complicated but they aren’t always straightforward to manage and monitor either. Thankfully we have scripts to the rescue!
Do you focus too much on pushing information when trying to sell PPC to potential clients or employers? Try to focus instead on this more important aspect.
You don’t have time to fumble through filters in excel pivot tables and your client (or boss) needed to know performance data 10 minutes ago. With these two Hero Pro scripts …
There is a paradox inherent in the values commonly upheld as standards for ethical advertising versus the realities of the advertising industry.
We hear it all the time. Clients are nervous to start a conversation with an external ad agency for fear of it being the beginning of the end of the …