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Make the Most of Your Audience
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When developing a remarketing strategy, it is important to consider different ways of reaching a variety of audiences.

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Hero Pro Budget Alerts
New Budget Alerts! Stop PPC Overspend and Maximize Your Budget
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The fuel pump stops at $44.95, you want to squeeze the handle once more for an even $45.00. Your heart begins to race, blood pressure rises, hopefully you don’t commit …

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Bing Ads Reveals Accounts Summary Feature
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Bing Ads is now providing advertisers the functionality to toggle between as many as 2,000 accounts.

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The Importance of PPC Industry Certification
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Certification via Google and Bing indicates an understanding of current industry best practices and up-to-date knowledge of industry strategies.

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PPC Phone Calls
Calls: The Conversion Paid Search Marketers Can’t Afford To Ignore
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With the rapid adoption of smartphones, phone calls have shot to the forefront of paid search strategy because – and it doesn’t take an expert to tell you this – …

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5 Tips For PPC Success in the Health & Supplement…
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Series week continues as we assess PPC management across different industries. Yesterday, Kristina covered the Tourism and Travel industry. Today, Cassie will be discussing the Health and Supplement Industry.

 

The Health …

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Bing Ads Announces Universal Event Tracking
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Bing Ads announced their Universal Event Tracking functionality. In layman’s terms, it’s goal customization, designed for flexibility from one business to the next.

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PPC Insights for the Tourism & Travel Industry
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Series week continues as we assess PPC management across different industries. Yesterday, Kevin covered the Healthcare industry. Today, Kristina is discussing the Tourism and Travel industry.

 

When I think of the …

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Get Tips With The Leading Experts In PPC!
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Every week, our own Hanapin and PPC Hero account managers (and in-house experts) conduct webinars packed with tips, tricks, and actionable takeaways that will turbocharge your accounts and bring you …

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Managing an Education PPC Account. What You Need to Know
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I’ve been managing paid search accounts in the for profit education vertical for nearly six and a half years. During this time the industry has changed significantly. New regulations …

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PPC Hero is a proud member of #PPCChat

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How to Keep Your Agency on Top of Holiday Ecommerce…
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Most digital advertisers already know that the holidays aren’t just a time for shopping — they’re an even more crucial time for selling. But what many don’t know is how …

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Miami. In January. Need We Say More?
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We’re excited to announce the newest Hero Conf Summit, created for serious digital advertisers in competitive markets. Once your busy holiday season has subsided, take some time to learn important new …

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