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Morning Clicks: Weird Al Yankovic, Women of PPC, and More.
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Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.

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Is a Lack of Power Balance the Root of All…
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There was a fascinating article in the Journal of Management last week on when, why and how some leaders use their power to benefit themselves and others use it to …

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Project Your Ad Spend During Back To School Season
- The back to school audience will be in the market to purchase. Make sure you are present when they are showing purchasing signs.
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The Top 25 Most Influential PPC Experts in 2014
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It’s that time again, PPC Heroes.

As most readers know, every summer we release our list of the Top 25 Most Influential PPC Experts for that year—it’s a nice way …

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Take Advantage of AdWords Audiences With RLSA Campaigns
- Add audiences to your existing search campaigns and bid differently for them. This technique is known as Remarketing List For Search Ads.
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4 Steps To Back To School Success
- Back to School is just starting, but you’ll be way behind the curve if you wait too much longer to start running your campaigns.
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New Google Revenue Report: Does Slipping Mobile Outweigh Overall Growth?
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Reviewing Google's latest financial numbers, moving forward, does the mobile market share slipping away from Google have a greater impact than their overall advertising growth?

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A Guide to AdWords Bid Adjustments
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Bid adjustments are a fundamental part of PPC. It’s important that you have a firm grasp of what your bid strategy is and what options you have in terms of …

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How to Track Facebook Conversions in 5 Easy Steps
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As Facebook advertising continues to expand targeting options and more money is being invested in Social PPC, it’s important to know which ads are actually driving conversions. Below we will …

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Why You Should Do Dynamic Retargeting on Facebook
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You’re an ecommerce advertiser and you’re allocating significant media spend towards driving potential buyers to your website through Search, Display and Social. But you keep hearing that even when visitors …

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Quick Tips for Twitter Lead Cards – New Guide!
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The Twitter Card is an easy way to begin advertising on Twitter and perfect for the conversion-focused advertiser. In order to be successful on Twitter, it is necessary to have …

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Understanding Causation and Correlation in Paid Search
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As account managers we spend much of our time surrounded by data— percentages, rate stats, averages, raw numbers spilling around us like the binary columns from The Matrix. And through sheer exposure to this sea

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