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[New Whitepaper!] The Fundamentals of PPC Conversion Tracking
- In this whitepaper, we’ll discuss how to get started on tracking your conversions and breakdown each section for a deeper look into what will work best for your business.
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6 Strategic Tools Your PPC Agency Should Be Providing
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This post covers 6 strategic tools that help provide value to clients beyond solely PPC performance reporting.

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Introducing a New Performance Metric: Keyword Total Weighted Value
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One of the biggest mistakes a paid search professional is operate under the auspices that the data available to them in their various interfaces— AdWords, Analytics, etc— is the only data out there.

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Cut Through The Marketing Filler With Review Extensions
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There is a solution that allows you to convey to the potential customer, in a way that is credible how great your business really is with review extensions.

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Tools PPC Hero
6 Google Analytics Features You Need To Understand
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Google Analytics is an invaluable tool to use in conjunction with your paid search efforts. Learn how to use 6 important features to get the most utility.

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Utilize PPC To Fill Other Marketing Funnels
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Paid search provides a great opportunity to fill other marketing funnels with leads and/or cross selling opportunities.

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How To Go About Adding To Your PPC Mix
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We’ll discuss a few different scenarios for creating the right PPC marketing mix and when to expand into additional channels.

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Big News for Bing Shopping
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Bing Ads announced that a Shopping Campaigns beta will run for a limited number of advertisers, and be extended to all advertisers over the coming months.

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Hanapin Marketing

Lead Gen Gears PPC Hero
The Hierarchy of PPC Account Realization
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It won’t be a perfect analog but developing a PPC framework allows for more meaningful discussions around account work and understanding our own behaviors.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Final Chance to Join Your Fellow PPC Heroes in Person!
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We’re beyond excited for next week! Hero Conf begins in Portland, OR on Monday, April 27. And we’d really love to have you join us at the PPC Conference of …

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PPC Hero is a proud member of #PPCChat

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My Top 10 Favorite Paid Search Tools
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I have compiled a list of my favorite paid search tools. Some have saved the day, others I use on a daily basis, and others are simply fun tools to use.

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[New Whitepaper!] 9 Ad Tests You Should Be Doing In…
- This whitepaper offers nine ad testing examples that are transferable to almost any paid search account.
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