Latest Resources

Conversion Controller PPC Hero
[Whitepaper!] 10 PPC Tactics That Should Be On Your Radar

In PPC, innovation is everything. Change is the only constant in this industry, and what worked for you yesterday may not work for you today. That means if you’re not …

share86 SHARES
Image of open doors
How Yahoo Stream Ads Opened Up Doors For One Client

With the right mindset and monitoring in place, many advertisers may see that Yahoo Stream Ads actually perform well.

share120 SHARES


Image of roundtable
How I Would Evaluate A PPC Agency’s Performance If I…

Here’s how I would think about how to manage the process of hiring a PPC agency and evaluating performance.

share202 SHARES


Ask ANYTHING you want about CRO with Brian Massey and…

Conversion Rate Optimization (CRO) is a must these days, so if you don’t have a CRO program for your PPC account – time to jump on the bandwagon!

We’ve gathered …

share102 SHARES
Image of shopping
Shopping Campaigns: How Does Bing Really Stack Up To Google?

If you’ve created Shopping campaigns in Google but have yet to breach the Bing barrier, you’ve got a bit of work ahead of you, but most of your groundwork has been laid out.

share153 SHARES


How To Use Historical QS To Diagnose Your Account

It can get really frustrating when you seem to do everything right but Google doesn’t want to raise your Quality Score and you end up paying high bids for no …

share129 SHARES
Image of basketball players
The Search Marketing Madness Round of 32 Begins

The first round of our Search Marketing Madness tournament is complete and 32 of the best PPC managers, blogs, conferences, and softwares are moving on.

share242 SHARES
Image of clear water
Setting Clear PPC Expectations From The Beginning

Setting expectations is a way to be successful with clients. Using a timeline to show the client the direction the account is a great way to set expectations.

share163 SHARES


Image of profit keyboard
5 Tricks To Make Your Pay Per Click Profitable This…

Now that the first quarter of the year is almost complete it’s time to make sure your PPC campaigns are carrying their weight.

share304 SHARES
Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

10 Reasons Hero Conf is the Can’t Miss Conference of…

PPC Heroes know that spring means Hero Conf 2015 is just around the corner. It also means time is running out for your to join an extraordinary lineup of speakers, sponsors …

share101 SHARES
Proud member of #PPCCHAT
Tuesdays @ 12pm ET


PPC Hero is a proud member of #PPCChat

Image of building
Identify The Best Structure For Your PPC Account

Identify how the PPC account structure mirrors the company business model while forecasting the direction of your PPC account in the future.

share203 SHARES


Image of come back soon sign
[New Whitepaper!] The Value of Remarketing: Bringing In Your Most…

At this point in time, everyone within the marketing field is somewhat familiar with the term “remarketing,” whether you have experience working with it or just know of the name …

share94 SHARES