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Using RLSAs To Stay Live When Budget Is Low
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Recently, one of my clients came to me with a fairly common problem. Due to the seasonality of their business, they have certain months during the year with a lower …

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[Whitepaper] How To Save Time On Your PPC Management
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PPC management can be very time consuming and tedious. Sure, there are fun parts where you get to be a creative problem solver, but there are other things that feel …

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How I Increased Leads For My Client In A Niche…
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I am going to show how I was able to turn an account with too few leads into an account with a large volume of leads without sacrificing quality.

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Do Your AdWords Scripts Keep Giving You Timeout Errors?
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Do you have a really large account or an account with multiple landing pages?

Do you ever wish you had a tool at your disposal that scanned every single link …

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One Surefire Way to Maximize a Limited by Budget Campaign
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It’s a painful thing, seeing those three orange-faced words smackdab in the middle of the AdWords Interface: Limited by budget.

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6 Tips To Grow A Small Business Account Without Tanking…
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There are a few key factors to keep in mind when trying to grow a small business account without tanking ROI, which can really break the bank for the little guys.

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Need Fast Growth? How To Ramp Up Your PPC Program…
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Today I’m going to share advanced strategies for achieving increased growth within your paid search program.

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Ad Copy Testing Got You Down? Learn How To Stop…
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A few weeks ago I spoke with an agency who had a client in the cut throat health care industry. The client was getting frustrated with the lack of growth …

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Save Time On PPC Management – A Look At Reporting
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Whether you work at an agency or in house at a company, reporting is going to be a part of your PPC life.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Year-Over-Year Performance is Rarely “Apples-to-Apples”
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People love to talk year-over-year performance – both the good and the bad. The problem with year-over-year performance is that a lot can change in a year.

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PPC Hero is a proud member of #PPCChat

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And the Hero Conf Guest Post Giveaway Winner is…
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…JD Prater, Paid Search Specialist at Inflow! JD had what was by far our most popular blog post on 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved. For …

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Device Targeting Changes Coming To Bing Ads
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Bing will further consolidate targeting by adding smartphones into a single, combined device targeting option that uses bid modifiers to help manage traffic from various sources.

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