HeroConf Conversion Summit
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Google AdWords Introduces Website Call Conversions

Conversion tracking when someone calls from a website after clicking an ad has seemed to be an issue for a lot of advertisers. This issue should occur no more.

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Now Voting – Most Influential CRO Experts for 2014!

So as many of you know every year PPC Hero launches the Top 25 Most Influential PPC Experts of 2014. We’ve found it to be, not only a very popular …

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Test Tubes
Why Do We Test PPC Ads?

Ad tests have you feeling blue? They're incredibly time intensive, and difficult to do well. Remind yourself why you started testing in the first place, and fall in love with the programmatic ad test all over again.

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Storm Impact
The Real Impact of AdWords Close Variant Changes

A look at data from existing accounts on how close variants affect performance. Check out the findings for eCommerce and lead gen performance on PPC Hero.

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Expect Accountability From Your PPC Agency

As a client, you should expect accountability and professionalism from your paid search agency. Your agency should take the time to learn your business and genuinely care about the success of your campaign.

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Why It’s Crucial To Audit PPC Accounts Ahead of Management

PPC account audits allow the agency to get a solid introduction to the campaigns they may end up managing, while the client can learn more about the agency.

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Starting in September Google will Require Close Variant Matching

Google announced on Thursday that beginning in late September, the option to utilize close variant matching will no longer be available, and all campaigns will be opted in.

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Analytics Shares PPC Hero
Why We Ignore Net Gains In PPC

Many reports ignore net gains by presenting data in some variation of the format:



This table does a decent job of showing performance (of course there would be …

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Bing Ads Announces Release of Top Movers Feature

Bing reports that their new tool will illuminate variations in clicks and spend, pick out campaigns and ad groups that are the source of these variations, and potentially reveal the causes of these changes.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Ace the Google AdWords Advanced Display Exam

Whether you’re a first timer or returning now that your 12 month window of freedom has expired, I’ve provided a walk-thru to pass the Advanced Display exam.

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3 Scripts For More Effective Google Shopping Reporting

The reporting functionality in scripts allows you to access the API data tables, making reporting faster and more efficient.

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How to Build a Healthy Agency Relationship – Whitepaper!

You have many choices when it comes to managing your company’s paid search campaigns. One is whether to handle the responsibility of an in-house team or work with an agency …

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