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Revisiting Modified Broad Match

Modified broad match works like a broad match keyword, except advertisers are able to select which terms within a keyword are important. For instance, the broad matched keyword ‘scary Halloween masks’ will show for anything from scary movies to spa facial masks or Halloween candy. However, by adding “modifiers”, otherwise known as the plus symbol (+), you can tell Google which terms are necessary when matching your keywords to search queries.

Search Marketing Madness: Elite 8

With only 8 blogs remaining, the time has come to determine the top blog in each region. Select your pick for regional champ in the survey below. Remember, the winning blog will receive a free Wi-Fi Kindle so vote now to move …

Everything You Need To Ace Microsoft’s adExcellence Exam

I detest taking tests. So when I learned I would have to take the Microsoft adExcellence exam, it was enough to make me want to fake sick, convince my best friend to let me take his father’s prized Ferrari convertible …

Search Marketing Madness: Sweet 16!

The votes have been tallied and below are the Sweet 16 search marketing blogs as determined by you! The competition is getting more intense as there are only 4 teams remaining in each region. Vote for up to 2 of …

It’s a bird…It’s a plane…

Every PPC marketer comes up against an account villain they need a little backup for. Well, luckily, PPC Hero is here to help you fight your PPC villains! What account scoundrels have you come up against lately? Have a high …

Search Marketing Madness: Top 32

The votes are in! After four days of intense competition, the top 8 blogs in each region have been selected and move on to compete in Round 3 of Search Marketing Madness. See if you’re favorites made it to the …

Adwords Remarketing Success

Have you tried out the remarketing option in Google Adwords?  I’ve been pretty impressed with the results that we’ve seen with this tool so far.  Last month, the Hanapin team participated in a Google Webinar for Remarketing, and realized that …

Happy St. Patrick’s Day from PPC Hero!

I think it’d be a great idea to follow PPC Hero’s lead this year: take some time to relax and think about how lucky we are–for friends, family, whatever brings happiness to your life! Happy St. Patrick’s Day from PPC …

Let The Games Begin!

The results are in! The top 64 teams have been determined PPC Hero’s Search Marketing Madness. Now we need your votes to determine the top 8 sites in each region. Vote for your favorite sites now in the survey below. …

PPC Hero Video Blog #4: Demographic Targeting

Behavioral marketing and demographic targeting through PPC ads is slowly being considered an “invasion of privacy.” To combat this, Mozilla has launched a new feature that allows users to easily “Opt out” of advertising agencies having access to their browser history in order to better target ads to their preferences. This “Do not track” feature, as it has been named, has made it much easier for users to keep from being tracked. In the following video blog, we at PPC Hero interviewed a few people off the street in order to get their opinions on the matter of behavioral marketing, and had some pretty interesting answers.