PPC is an ever-changing environment and staying on top of performance and adjusting quickly is key to both short and long-term success.
Looking to earn revenue from your content? Google’s AdSense program provides site owners a way to display Google AdWords ads and earn a percentage of revenue.
When I’m tasked with reviewing bid management performance for these advertisers, I frequently find issues unrelated to bid levels that are hurting performance.
DoubleClick Search (DS3) is a powerful bid management tool. The platform will save you time and money, as it promotes integrated channel management.
The options available for Facebook Advertising can be overwhelming, but knowledge is the key to success. When advertising in the Facebook interface, there are six targeting options, four different types …
AdWords allows you to simply remove the option for users to click to your website from mobile pay per click ads, and enable only one option: to call.
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Do you focus too much on pushing information when trying to sell PPC to potential clients or employers? Try to focus instead on this more important aspect.
You don’t have time to fumble through filters in excel pivot tables and your client (or boss) needed to know performance data 10 minutes ago. With these two Hero Pro scripts …
PPC Hero loves lists. And if you’ve been with us long enough, you’ll know that we release a Top 25 Most Influential PPC Experts list every year and this year, …