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How To Go About Adding To Your PPC Mix
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We’ll discuss a few different scenarios for creating the right PPC marketing mix and when to expand into additional channels.

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PPC Shopping
Big News for Bing Shopping
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Bing Ads announced that a Shopping Campaigns beta will run for a limited number of advertisers, and be extended to all advertisers over the coming months.

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The Hierarchy of PPC Account Realization
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It won’t be a perfect analog but developing a PPC framework allows for more meaningful discussions around account work and understanding our own behaviors.

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Final Chance to Join Your Fellow PPC Heroes in Person!
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We’re beyond excited for next week! Hero Conf begins in Portland, OR on Monday, April 27. And we’d really love to have you join us at the PPC Conference of …

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My Top 10 Favorite Paid Search Tools
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I have compiled a list of my favorite paid search tools. Some have saved the day, others I use on a daily basis, and others are simply fun tools to use.

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[New Whitepaper!] 9 Ad Tests You Should Be Doing In…
- This whitepaper offers nine ad testing examples that are transferable to almost any paid search account.
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Facebook Custom Audiences – Targeting Those Who Know You Best
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In seeking out new sources of leads beyond traditional search engines I started a Facebook Custom Audiences campaign.

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How Mobilegeddon Impacts Paid Search
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If your clients don't have mobile sites, or the mobile versions are lacking, emphasize the importance of the SEO update on paid search.

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Hanapin Marketing

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When You Should Charge For PPC Audits – AKA How…
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This post will go through the ins and outs of offering paid audits and how to think about whether or not it’s right for your agency.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

PPC Bidding
Using Top vs Other Rather Than Average Position for Bidding
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It seems as though Average Position has been proven to be a misleading statistic for quite some time now.

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PPC Hero is a proud member of #PPCChat

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Should You Specialize To Grow Your Agency? And, An Introduction…
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You should specialize to grow your business. The longer answer is that the amount of your business that you specialize in depends.

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The Results of the Microsoft and Yahoo Partnership Agreement Are…
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If you were anxiously awaiting the results of the Microsoft and Yahoo partnership agreement that was previously extended an extra 30 days to potentially review and revamp… The results are in!

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