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Miami. In January. Need We Say More?

We’re excited to announce the newest Hero Conf Summit, created for serious digital advertisers in competitive markets. Once your busy holiday season has subsided, take some time to learn important new …

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How To Run PPC Accounts in the Cutthroat Healthcare Vertical

Series week continues as we assess PPC management across different industries. Yesterday Rachael covered PPC for the IT and Technology industry. Today, Kevin covers the healthcare industry, and specifically business-to-business.

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Morning Clicks: Google’s Latest Releases and More
- What's the latest with Google? The sixth penguin update was released for Google and is expected to effect 1% of queries.
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Pay-Per-Click Inside the Financial Services Vertical

Series week continues as we assess PPC management across different industries. This morning Rachael  covered PPC for the IT and Technology industry. In case you missed it, yesterday Matt discussed PPC for the legal …

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PPC Tips For The Software and Technology Industry

PPC tips for Account Managers who are managing AdWords accounts for software or IT technology clients.

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Set Up, Execute and Track A 26-Round Multivariate Ad Test…

Want to have better ads by next week? Of course you do, but that takes time you don’t have. Thankfully, having constantly optimized ad copy is just a few minutes away with …

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7 More Questions To Ask A Prospective Pay Per Click…

In last week's post we looked at seven questions to ask a prospective pay per click agency. This week, we'll cover seven more questions with appropriate answers.

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Running Effective PPC Campaigns In The Legal Industry

As PPC Specialists, we need to understand the rationale and process of the searcher as it pertains to legal services.

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5 Competitor Strategies For Small PPC Budgets

PPC can be a competitive space. Learn how to get an edge on competition with 5 strategies for competing against big budgeted competitors on a small PPC budget.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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The Hidden Benefits of PPC Conferences

In my opinion, the main benefit of attending a PPC conference is to interact with others in the industry.

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Is It Time for a PPC Management Quality Score?

Can we help Google move past their interest in increasing account spend and begin emphasizing the long-term solution of creating a culture of trustworthy professionals?

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12 PPC Agency Solutions You May Not Know About –…

The number of agencies offering digital marketing services continues to grow each day. From two-man shops to teams well in the hundreds, agencies offer a wide spectrum of solutions that …

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