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PPC Hero Video Blog #3: The Contextual Targeting Tool

If you’ve chosen contextual targeting as your approach to the Google Display Network, Google’s Contextual Targeting Tool is your new best friend! This tool makes recommendations on how to structure a display network campaign and what keywords to target. Most …

Creating Killer Ads Using Bing Dynamic Text

Last week Bryan wrote a great post about the changes Google is making in the way they display ads, so I thought it would be a good idea to call out the unique way Bing lets you insert dynamic text, and …

Happy Valentine’s Day From PPC Hero!

PPC Hero knows the key to a woman’s heart! Miss Clicks is loving that necklace! Don’t forget to give your valentine something special this year, whether it’s jewelry or just a special card to say ‘I love you.’ Have a …

PPC News Roundup for February 11, 2011

Remember last week’s roundup about the originality argument between Google and Bing?  Well, the plot has thickened.  As reported by Danny Goodwin of Search Engine Watch, a recently released Hitwise/Compete report shows that Bing’s popularity is increasing online.  This is …

Why and How You Should Rethink Ad Writing and Bidding Strategies

Specifically, this blog post will deal with two recent changes Google has made to ad formats: the capitalization changes made to display URLs, and the recent change made to ad headlines in the top three ad spots above the organic search results. After discussing the changes that Google has made, a discussion of the possible ramifications of these changes will follow, as well as a few strategies that you as an ad writer could employ to make sure you don’t miss a beat.

Facebook: You Can Lead a Horse to Water…

A few months ago I was looking at an account’s stats and my jaw literally dropped. I know I probably shouldn’t have been so surprised, but I was! The account’s Facebook campaign had outperformed its Google Adwords campaign. The Facebook …

Three Ways to Create an SEO-PPC Feedback Loop

If your organic and paid search campaigns aren’t talking to each other, you’re wasting a lot of work. Many of the insights you gain in one area can be applied to the other, and neglecting to share those insights will …

PPC News Roundup for February 4, 2011

Ladies and gentlemen, the gloves are off.  On Tuesday, February 1, Google released a statement accusing Bing of cheating off of Google’s search results algorithm.  In an article first reported at Search Engine Land by Danny Sullivan, Google announced that …

Our Greatest Hits for January 2011

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from January. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. In …

Finding Success on the Google Content Network

Google’s content network can be a little mysterious, but you shouldn’t let it scare you. For those of you new to the Adwords and/or PPC scene, the Google content (or display) network is a great way to help expand your reach beyond just traditional search results. Before you dive in, know that the content network will dramatically increase your impressions, which can often lead to an overall decrease in CTR and typically a much lower conversion rate. As a best practice, always break out your content campaigns separate from search campaigns so you can keep better tabs on what is happening and control the performance.