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PPC Mobile Display
Mobile-Focused Display Ads Coming

Expect some changes that will change advertising on mobile devices. AdWords explained that display ads built for mobile devices are coming.

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Ranking The AdWords Shared Library Features

The AdWords Shared Library isn’t the sexiest feature, but it does provide valuable options that can make account management more efficient.

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Hero Pro AdWords Alerts
How To Create Over 50 AdWords Alerts Not Available In…

AdWords automated rules are great, but sometimes you just need more. With Hero Pro’s new AdWords Alerts you can quickly create over 50 metric centered alerts for your PPC accounts. …

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What America’s Fastest Growing Companies Spend On Google AdWords –…

The PPC industry is always growing, and sometimes even we’re surprised by how fast the digital advertising landscape expands and changes. We thought it would be interesting to take a …

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Consider The Creative Process of Your PPC Program

How you manage your ad creative process must be considered, answered, and decisively acted upon in order to have a successful paid search program.

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Google Partners “Ask An Agency” Series Concludes

In the final installment of the Google Partners "Ask An Agency" series, Hanapin President Jeff Allen takes a look at how content marketing has helped the agency to grow.

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25 Reasons to Use Bing Ads Now

The goal of Bing Ads is to make paid search easy and ensure that it gives you a powerful return on the time and money you invest.

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PPC Tools
AdWords Rolls Out Customized Creatives

As part of their Tools for the Power User, Google is launching customized creatives. These creatives are great for advertisers who have millions of products!

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Avoid A GDN Disaster With One Simple Optimization

Are Mobile Apps leaking money from your Display Network campaigns? See if your GDN campaigns are losing money & how to fix with one simple optimization.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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The Impact of Campaign Structure on Bid Management – Part…

Long-tail keywords tend to be the biggest challenge with bid management, and can inhibit bid optimization in a number of ways.

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Watch Part 3 of Google Partners “Ask An Agency” Series

The Google Partners "Ask An Agency" series continues as Hanapin Marketing President, Jeff Allen, speaks about hiring the right people.

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Move Past ROAS And Think ROI

Having worked primarily with eCommerce accounts, revenue and return need to be reviewed beyond face value in order to determine if PPC is truly profitable.

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