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Day-to-Day PPC Management: What to Ask Your Key Stakeholders and…

PPC is an ever-changing environment and staying on top of performance and adjusting quickly is key to both short and long-term success.

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The Big Lead Gen Mistake You’re Probably Making

What if your best intentions are based on the wrong data? Learn how to dissect your visitor behavior so that you can better optimize your account?

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Prepare For The Impending Mobile Ad Update

Now that ad extensions have the potential to replace description line 2, your copy needs to better flow within the real estate of your ads.

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Google AdSense: Monetize Content and Add Value

Looking to earn revenue from your content? Google’s AdSense program provides site owners a way to display Google AdWords ads and earn a percentage of revenue.

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The Impact of Campaign Structure on Bid Management – Part…

When I’m tasked with reviewing bid management performance for these advertisers, I frequently find issues unrelated to bid levels that are hurting performance.

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10 Reasons You Will Save Time and Money with DoubleClick…

DoubleClick Search (DS3) is a powerful bid management tool. The platform will save you time and money, as it promotes integrated channel management.

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Everything You Need To Know About Facebook Advertising – New…

The options available for Facebook Advertising can be overwhelming, but knowledge is the key to success. When advertising in the Facebook interface, there are six targeting options, four different types …

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Mobile PPC Advertising When You Don’t Have A Mobile Website

AdWords allows you to simply remove the option for users to click to your website from mobile pay per click ads, and enable only one option: to call.

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How to Communicate With Your PPC Agency

Client/agency communication is a two-way street & both need to be active & engaged to be successful. How can you, as the client, contribute?

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Morning Clicks: Today’s Best Marketers, Brad Pitt, iPhones, and more.

Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.

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PPC Hero is a proud member of #PPCChat

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New Device Targeting in Bing Ads Starts Now

Today is the day that desktops and tablets are combined into one device targeting selection as it is in Google AdWords.

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The New Features In Google Shopping Scripts

Shopping groups are not complicated but they aren’t always straightforward to manage and monitor either. Thankfully we have scripts to the rescue!

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