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Google: Introducing Product Ratings to PLAs

On Tuesday, Google introduced product ratings on Product Listing Ads.

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Google’s Director of Performance Ads Marketing To Be Interviewed On…
- I’m proud to announce that Google AdWords will be joining PPCChat (#PPCChat) this Tuesday, 8/5, at 12 PM EST, for an interview.
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Account Structure - Old Building - PPC Hero
Segmentation By Keyword Match Type: A Case Study

Keyword match types are an integral part of how you decide to set up your accounts. Typically this decision is a matter of what the account manager prefers.


We …

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Hero Pro AdWords Scripts - Monthly Projections, Converting Keywords
Optimize Keywords and Make Monthly Projections In Your Entire MCC…

AdWords scripts are increasingly more popular for automating time-consuming tasks allowing you to spend more time optimizing, and gaining insights to help keep your campaigns from going off the rails.…

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Angry or just chewing?
All You Need to Know to Succeed With CPA Bidding
- Using CPA bidding is like living with an unpredictable pet. He’s as likely to bite your guest’s hand, as be a saint.
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Extension PPC Ladder
Google AdWords Introduces Dynamic Sitelinks
- On Thursday, Google announced that dynamic sitelinks are now available for your ads in AdWords.
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PPC Roundtable: Back To School

As series week comes to a close, we asked our authors for one final piece of advice for back to school planning. Here is that question:


How do you …

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Managing PPC Education Accounts During Back to School Season
- I’m going to discuss how education based paid search advertisers can take advantage of the increased traffic during back to school season.
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Why Website Redesigns Impact PPC More Than You Think

Website structural items may seem like minor details for PPC, but they can be the difference between turning a good campaign into a great one.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

Display Ads Post-It Notes PPC Hero
Make Your Transition To Google Shopping Campaigns A Smooth One…

Google is retiring Product Listing Ads (PLAs) in August 2014,and accounts running them will be upgraded to Google Shopping Campaigns. It is best to switch now, manually, so that you’re …

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Proud member of #PPCCHAT
Tuesdays @ 12pm ET


PPC Hero is a proud member of #PPCChat

Presenting the Science and Magic of CRO at Hero Conf…

Hero Conf Conversion Summit will focus on both the technical AND creative side of conversion, with all new Science and Magic tracks.

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PPC Display
Google Analytics Now Offers Display Targeting Reports
- Google recently launched a new Display Targeting report in Google Analytics.
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