Hero Conf Conversion Summit will focus on both the technical AND creative side of conversion, with all new Science and Magic tracks.
Latest Resources
Upcoming Webinar
Measuring PPC Return: Are Your Ad Dollars Going To Waste?
Thursday, July 24 at 12pm ET
Quick Wins Toolkit
Grading Your Memory: How to Turn the Things You Forget Into Quick Wins
Social Report Card
Which Networks are right for your business
Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
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There was a fascinating article in the Journal of Management last week on when, why and how some leaders use their power to benefit themselves and others use it to …
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It’s that time again, PPC Heroes.
As most readers know, every summer we release our list of the Top 25 Most Influential PPC Experts for that year—it’s a nice way …
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It’s that time again, PPC Heroes.
As most readers know, every summer we release our list of the Top 25 Most Influential PPC Experts for that year—it’s a nice way …
1303 SHARES 
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Reviewing Google's latest financial numbers, moving forward, does the mobile market share slipping away from Google have a greater impact than their overall advertising growth?
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Bid adjustments are a fundamental part of PPC. It’s important that you have a firm grasp of what your bid strategy is and what options you have in terms of …
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As Facebook advertising continues to expand targeting options and more money is being invested in Social PPC, it’s important to know which ads are actually driving conversions. Below we will …
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Bid adjustments are a fundamental part of PPC. It’s important that you have a firm grasp of what your bid strategy is and what options you have in terms of …
125 SHARES 
Meet Hanapin, the Heroes behind PPC Hero
Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!
You’re an ecommerce advertiser and you’re allocating significant media spend towards driving potential buyers to your website through Search, Display and Social. But you keep hearing that even when visitors …
104 SHARES Tuesdays @ 12pm ET
#ppcchat
PPC Hero is a proud member of #PPCChat
The Twitter Card is an easy way to begin advertising on Twitter and perfect for the conversion-focused advertiser. In order to be successful on Twitter, it is necessary to have …
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As account managers we spend much of our time surrounded by data— percentages, rate stats, averages, raw numbers spilling around us like the binary columns from The Matrix. And through sheer exposure to this sea
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