After the announcement last week of The Yahoo! and Microsoft Search Alliance, I thought it would be helpful to take a look at the adCenter tools that are available, and how you can use them to help grow and optimize your accounts.
Microsoft adCenter Desktop Tool
As an avid user of the Adwords Editor, I was delighted when Microsoft launched their adCenter desktop tool. Sure, I knew it wouldn’t be as robust or user friendly, but at least it was something! Over the past year I’ve stumbled upon a few things that I hope will help streamline the use of the …
February 24th, 2010 |
Amber |
Basic PPC Strategies
One thing we do regularly for our clients is run search query reports from Adwords and MSN, pull all queries that are resulting in unqualified impressions or clicks, and add those in as negatives.
Doing this can really help narrow down your keyword list and prevent unqualified traffic from seeing your ad and not clicking – which prevents your impressions from skyrocketing and therefore lowering your click-through rate. But negatives also can prevent people from clicking on your ads, costing you money and lowering your conversion rates.
However, if you’re only relying on the search query reports you’re really only …
Launching a multilingual pay-per-click campaign is a good way to quickly have a presence in a country. Many companies do not have the resources and budgets to build multiple versions of their website based on language, but through the wonders of pay-per-click, advertisers can efficiently and effectively reach an international or bilingual audience online.
The problem with most multilingual pay-per-click campaigns is laziness. Many advertisers will launch international campaigns without consideration for accurate translations and culturally relevant messaging. Thankfully this problem is easy to overcome with a little extra consideration and planning. So before you launch a multilingual pay per click …
February 22nd, 2010 |
Jessica |
Content Network
Last week we talked about the Google content network and automatic placements. I completely ignored the fact that managed placements exist because they didn’t fit in with my description of the ways in which targeting automatic placements is just like riding a flaming motorcycle, but I’m fixing that this week with an even more convoluted metaphor for the content network.
So play along with me for a minute. You are a lion! There are lots and lots of cute little bunnies hopping around your savanna. Whenever …
February 19th, 2010 |
Jessica |
PPC News Round Up
Local search might be a great way to boost your clients’ campaigns. Actually who am I kidding it’s a great way to boost everyone’s campaign, so make some time to localize your campaigns! Here are some great tips on PPCBlog for setting up your local PPC strategy, so give it a shot.
Get your Google click to call deal while you can! Search Engine Watch has a useful post this week on Mobile PPCall and Click to Call Pricing. Not only does the article explain the significance of the click to call feature but it also includes a hint …
Consumers today not only want to know what’s around them, they want to be able to call with one click, access directions, and know what other people think of it. Due to the fact that 50% of consumers head to search engines first when researching local businesses, according to a joint study from Nielsen and Webvisible, you need to make sure your business is in a position to compete.
In most cases, the way to most effectively reach a local audience is to combine geo-targeted PPC campaigns with accurate local listings. No matter what the user’s intent, your presence in both …
If you are like most pay-per-click managers, your YSM account is probably a cloned export of your Google AdWords account (excluding the content network campaigns of course). Assuming your AdWords account has a strong structure, duplication across search engines is still a good practice. However, with Yahoo’s new features, can take your campaigns to the next level. It is time to revisit your Yahoo campaign structure to get the most out of the network distribution features.
February 15th, 2010 |
Jessica |
Content Network
Google’s content network: it’s sort of like jumping over fourteen school buses on a flaming motorcycle. If you’re not careful and well-prepared, it can be a huge disaster. But if you can pull it off- it’s totally awesome. Impress your friends, clients, and coworkers! Tame your fear and win worldwide adoration. That might be overstating things; but in any case there’s usually not much excuse for you not to at least give the Google content network a try.
My arguments for risking life and limb, …
February 14th, 2010 |
Jessica |
PPC Hero News
It’s that time of year again and PPC Hero is pulling out all the stops for Miss Clicks…she seems impressed! Best of luck today- and every day of the year- making an impact on the people that matter to you!
February 12th, 2010 |
Jessica |
PPC News Round Up
The importance of strong keyword grouping and organization extends past the Google AdWords interface. How you organize your keywords plays a large role on how to build messaging platforms on your landing pages. Check out this post from Ion Interactive on grouping your keywords around user intent to build smart, higher-converting landing pages.
Google Adwords is rolling a new feature to their Opportunities Tab on the interface. The new “Bid Ideas” feature helps identify opportunities to adjust your bids on keywords to maximize your ROI. The feature provides you with bid-raising ideas, bid-lowering ideas or neither for your …
