The most beautiful thing about PPC is that everything can be tracked. I mean everything. With convenient reports from the PPC search engines and programs like Google Analytics, advertisers have no excuse to be clueless about their pay-per-click performance. Analytics makes tracking your PPC super easy, but what if you don’t use Analytics? How can you track all of your PPC data in a 3rd party analytics package? If you use Google AdWords, …

If you’re a fan of creating placement performance campaigns you may want to take advantage of Google’s new placement feature that now allows you to add and edit placements at the ad group level for each campaign.

Instead of creating two separate campaigns, one for keywords and another for placements, you can now add both to any campaign and edit the placements at the ad group level. See screen shots below:

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Today, I attended an interesting Search Marketing Now webinar titled, “Tracking Beyond the Lead,” presented by Alissa Ruehl of Apogee Paid Search Services. The thesis of the presentation was that you can generate leads all day long through paid search but if you aren’t generating revenue then something isn’t working properly.

For some campaigns, sending a large quantity of traffic to a specific site is …

The other day I had an ad group that hadn’t received any impressions, clicks or leads in a month. When I scrolled over the ad diagnostics tool it said:

Ad showing? No
The keyword phrase you’ve entered has a low search volume and isn’t showing any of your ads. If more users start searching for your keyword, your ad will begin to show. You don’t need to do anything.

However, when I did a search for my …

• Scott over at Post-Click Marketing Blog frequently conjures very interesting metaphors for search marketing, and I love a good metaphor! In this post, Scott draws comparisons from post-notes and billboard and how they are a reflection of your PPC campaign elements.
• Ashley over at Online Marketing blog has written a solid article on 5 Tips for Driving Qualified Traffic with Online Marketing. The article covers some tried-and-true methods such as know your audience, give them what they want, …
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If you are running a Yahoo search marketing campaign: you have to read this post. Don’t mean to cause a panic, but this is import folks.

Last month I reported that Yahoo was going to automatically optimize your search marketing campaign without you. Just last Friday I ranted on how Yahoo’s new market reserve price killed one of my campaigns. The …