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[Toolkit] 16 Awesome Social Resources You Don’t Want To Turn…
- This toolkit includes over 16 whitepapers, webinar recordings, guides, checklists, and blog posts, right at your fingertips.
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When To Hire Your First Employee
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This post will touch on the specifics of when to hire the first person and tangentially many of the related decisions you have to make and consider.

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AdWords Livestream To Announce Latest Mobile Innovations
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Tune in Tuesday, May 5th, as Vice President of Product Management at AdWords hosts a livestream focused on delivering new innovations. We will be live blogging!

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Is Your Account Leaving Money On the Table From Lost…
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We will dissect the various forms of impression share metrics, show how to calculate incremental conversion opportunities lost to budget and ideas to help improve total impression share.

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4 Design Principles You Need To Understand In Conjunction With…
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Join us as we review a few design principles to keep in mind when designing or editing a landing page.

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Segmenting Top And Poor Product Performers – A Google Shopping…
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Read how two new Google Shopping campaign types were created in order to improve conversions and efficiency.

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Target New Audiences Through Paid Search
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PPC provides a highly controllable channel from which you can test, forecast and project business goals and performance.

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2015 Search Marketing Madness Winner Announced
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Read on to see who won the 2015 PPC Hero Search Marketing Madness Tournament.

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Hanapin Marketing

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3 Easy AdWords Reports You Might Not Be Using
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Check out these 3 simple reports you can pull from AdWords to improve bottom line performance.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Important URL Updates Coming To Bing Ads
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Bing Ads is working to ensure that campaign management is both seamless and efficient between itself and Google AdWords. Find out more.

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PPC Hero is a proud member of #PPCChat

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Assisted Conversions – You’ll Miss Them When They’re Gone
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After pausing unprofitable keywords, my sales volume dropped. My answer was suddenly crystal clear as we had been ignoring assisted conversions.

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PPC Networking Is Not for the Faint of Heart
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We’re going all out for Hero Conf 2015 After-Hours, April 27-29 in downtown Portland, OR. Not only will you get all the PPC content you can handle, you’ll also get …

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