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#ThinkPPC – Stop Guessing: Get CRO Tactics That Drive Results [Webinar Recording]

So much attention in digital advertising happens before the click: bidding, testing, optimizing, and more. But one of the most valuable ways to get results is by optimizing what a user sees and does at the end of their click …

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Google Analytics Loses Paid Search Queries: Time to Panic?

So, What Just Happened? On April 9, Google officially rolled out their improved and continued efforts in maintaining the highest level of security for their Chrome users. Announcing they have rolled out SSL encryption for omnibox searches in Chrome browser …

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Understand User Engagement with Customized Bounce Rate

If you’ve ever wondered how people are interacting with your site after they click an ad, you’ve probably looked at Bounce Rate in Google Analytics. Google defines Bounce Rate as “the percentage of single-page visits (i.e. visits in which the …

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Final Championship in Search Marketing Madness!

We have made it to the big game, ladies and gents! Congratulations to Brad Geddes and Search Engine Land for outlasting the entire competition and making it to the Final Championship Round! So, one last time…please vote in the survey …

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Clean Out Your PPC Clutter: New Toolkit!

Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Maybe your AdWords account needs some sprucing up or maybe you have some campaigns that just aren’t working. Whatever the reason, …

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No CRO? No Problem: WordStream’s Landing Page Grader

There’s a universal truth in PPC– if you have a terrible landing page, you’re gonna have a bad time. Your ads could be stellar, your keywords laser-focused, and your bids perfectly calibrated against your competition… and none of it will …

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There’s No Distance Too Far for the World’s Best PPC Conference!

With representation from 5 continents, 11 countries and 32 states, you can expect diverse PPC opinions, exciting conversations and real-world experience.

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Getting the Most out of Google Shopping’s New Features

Soon enough all product listings will transition into Google Shopping, which will become the new standard. It isn’t all bad though. Google Shopping brings a welcome array of new features, empowering you to make better decisions while cutting down on the grunt work associated with advertising your products.

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Which Facebook Objective Is Best For Me?

Before you start any type of advertising, you should ask yourself, “What kind of results do I want for my ads?”  While generally this is decided at the business level and part of the optimizations process, Facebook takes matters into …