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Hero Conf 2014 | Only 30 Seats Remain!

PPC Heroes, time is almost out to get your seat at Hero Conf 2014. Less than 2 weeks remain until the PPC Conference of the Year and we’re running out of space! Make sure you take advantage of this excellent opportunity to meet …

Geo Bid Adjuster

Crush Your Geo Bid Adjustments in Just 3 Clicks.

Your geo bid metrics look pretty good. They could be better, but you don’t have time to navigate a 20 step process to calculate the most efficient bids for all 50+ locations with everything else on your to-do list.   …

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Is ROAS or CPA Better for Your Account?

Cost per conversion (CPA) and return on ad spend (ROAS) are the two primary performance KPIs. These two metrics not only allow you to examine account health from a high level but make decisions at the keyword level as well. …

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2014 Search Marketing Madness Winner Announced!

It’s been almost a month of tournament games and close races; after all that, we have our Final Championship Winner for PPC Hero’s 2014 Search Marketing Madness. Congrats to both Brad Geddes and Search Engine Land for an intense round …

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Now Hiring: Entire Companies, Part Two

We received a fantastic response from my first post, “Now Hiring: Entire Companies.” It generated lots of activity, comments, and most importantly: we’re currently in three active and promising discussions. Since there was so much attention, I figured that a …

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Your Remarketing Hit List: 10 Tips Worth Repeating [New Webinar]

Remarketing allows you to follow users who’ve previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the …

Excel

Excel Tips for Working With Modified Broad Keywords

We’ve mentioned it before, but Excel can be a lifesaver when working in PPC. If you know the right tips and tricks, Excel can not only save time, but help you be more accurate. I always create an Excel file …

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#ThinkPPC – Stop Guessing: Get CRO Tactics That Drive Results [Webinar Recording]

So much attention in digital advertising happens before the click: bidding, testing, optimizing, and more. But one of the most valuable ways to get results is by optimizing what a user sees and does at the end of their click …

Dont Panic About Not Provided in Google Analytics

Google Analytics Loses Paid Search Queries: Time to Panic?

So, What Just Happened? On April 9, Google officially rolled out their improved and continued efforts in maintaining the highest level of security for their Chrome users. Announcing they have rolled out SSL encryption for omnibox searches in Chrome browser …

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Understand User Engagement with Customized Bounce Rate

If you’ve ever wondered how people are interacting with your site after they click an ad, you’ve probably looked at Bounce Rate in Google Analytics. Google defines Bounce Rate as “the percentage of single-page visits (i.e. visits in which the …