Welcome to PPC Hero, the authority on pay-per-click strategy, industry news and great ppc-insider tips. Here you'll find our Reader's Favorite posts, PPC management handbooks, Team's Favorite posts, and our collection of blog series. Don't forget to subscribe to our RSS Feed!

Discover Google AdWords Insertion Tags and Learn How to Use Them Today

Posted by John on July 21, 2008 in Google Adwords

The most beautiful thing about PPC is that everything can be tracked. I mean everything. With convenient reports from the PPC search engines and programs like Google Analytics, advertisers have no excuse to be clueless about their pay-per-click performance. Analytics makes tracking your PPC super easy, but what if you don’t use Analytics? How can you track all of your PPC data in a 3rd party analytics package? If you use Google AdWords, …

New Placement Feature in Google Now Live

Posted by Amber on July 17, 2008 in Google Adwords

If you’re a fan of creating placement performance campaigns you may want to take advantage of Google’s new placement feature that now allows you to add and edit placements at the ad group level for each campaign.

Instead of creating two separate campaigns, one for keywords and another for placements, you can now add both to any campaign and edit the placements at the ad group level. See screen shots below:

first half updated

Generating Leads Should Not Be Your End Goal

Posted by Joe on July 17, 2008 in Uncategorized

money.gif

Today, I attended an interesting Search Marketing Now webinar titled, “Tracking Beyond the Lead,” presented by Alissa Ruehl of Apogee Paid Search Services. The thesis of the presentation was that you can generate leads all day long through paid search but if you aren’t generating revenue then something isn’t working properly.

For some campaigns, sending a large quantity of traffic to a specific site is …

Are Your Keywords Not Showing Due to “Low Search Volume”?

Posted by Amber on July 16, 2008 in Google Adwords

The other day I had an ad group that hadn’t received any impressions, clicks or leads in a month. When I scrolled over the ad diagnostics tool it said:

low search volume

Ad showing? No
The keyword phrase you’ve entered has a low search volume and isn’t showing any of your ads. If more users start searching for your keyword, your ad will begin to show. You don’t need to do anything.

However, when I did a search for my …

PPC News Roundup for 7/16/2008

Posted by Amber on July 16, 2008 in PPC News Round Up
  • Scott over at Post-Click Marketing Blog frequently conjures very interesting metaphors for search marketing, and I love a good metaphor! In this post, Scott draws comparisons from post-notes and billboard and how they are a reflection of your PPC campaign elements.
  • Ashley over at Online Marketing blog has written a solid article on 5 Tips for Driving Qualified Traffic with Online Marketing. The article covers some tried-and-true methods such as know your audience, give them what they want, …

Yahoo Can Still Alter Your PPC Account And This Time You Can’t Opt Out

Posted by Joe on July 14, 2008 in Yahoo! Search Marketing

If you are running a Yahoo search marketing campaign: you have to read this post. Don’t mean to cause a panic, but this is import folks.

Last month I reported that Yahoo was going to automatically optimize your search marketing campaign without you. Just last Friday I ranted on how Yahoo’s new market reserve price killed one of my campaigns. The …

Hanapin MarketingeMarketingSilo

 
Advanced Search
PPC Hero Handbooks
PPC Hero Blog Series
Team Favorites
Blog Cateogry Blog Archives Blog Authors Illustration Archive



Google Ad Words Qualified Company

Yahoo Search Marketing Ambassadors

Microsoft adExcellence Member

BIGLIST of Search Marketing Blogs







PPC Hero & SEO Boy



Home Contact About Subscribe