By Frederick Felman, CMO, MarkMonitor
According to The Search Engine Marketing Professional Organization (SEMPO), search advertising has grown 286% in the last five years and will increase from $14.6 billion to $16.6 billion in 2010. The future for search engine advertising is bright. However, it’s the very vibrancy of search that leads to abuses and scams by counterfeiters, fraudsters and unscrupulous competitors. In fact, based on analysis of data from Direct Magazine, 14% of branded searches never arrive at the brand’s …
August 9th, 2010 |
Jessica |
Ad Texts
Everyone in the PPC world understands the importance of ad text testing. We care, we think it’s important, we wanna do it…and you know what? For reals, it’s complicated. The headline lied. Most of us don’t have one campaign with three ad groups to deal with, we have three hundred ad groups, and a lot of us aren’t really willing to sit around and let tests run for the sake of running to completion when we just know that x or y …
When it comes to promoting an event, the Internet can be of great help. Whether you need to generate buzz or post local announcements, PPC should be a primary weapon in your arsenal. Kevin Burns over at WPromote has an excellent article on starting event buzzes using PPC campaigns. PPC has the power to reach your target market and spread the word, so get your party hat on and start leading powerful campaigns that will increase your traffic!
In the …
August 5th, 2010 |
Caleb |
Greatest Hits
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.
Erin’s guide on landing page best practices drew in the most visitors for the month of July. Erin reminds us that the landing page is the first visual introduction of your brand to the customer. Thus, it is vitally important to not …
August 3rd, 2010 |
Erin |
Google AdWords,
Tools
The end of June, I wrote about the new experiment settings in Google AdWords allowing you to test different elements in your account to see if the changes really do improve performance. For instance, you can choose to lower your bids by 30% and then see if you can still maintain the same level clicks at the lower bid. Since this isn’t yet available for everyone, I thought I would follow up my original post with some additional tips …
There is an update coming to the AdWords legal terms and agreements that you should be aware of. If you manage a different companies account or if you have hired someone to manage your account (most of you fall into these categories), this update applies to you. Moving forward, Google is telling us we have to share basic account information with our clients. You’ll be required to share cost, impressions, and clicks with your client. I’m sure most of …
It is an exciting time of change at Hanapin Marketing. We are getting ready to move into a bigger facility, we have a new sister company Tingian Ventures in development and a couple of our loyal team members have moved on to babies (congratulations, Amber!), marriage and graduate school.
PPC is highly competitive and the inflated keyword costs make it that much more difficult to compete. As a small business owner, if you are certain to be outranked in the search engines for popular phrases relating to your services, it’s first important to acknowledge that you may get trampled unless you start looking in other places on the web to attract traffic. Erik Whaley at Search Engine Journal points out some effective PPC tips for small business owners. …
If you’re looking for an extra outlet, a little more bang for your buck, maybe you should look into third tier search engines. Although they don’t get as much traffic as the big three (soon-to-be two), they may be more targeted toward your audience and are notorious for converting at a lower cost. That being said, not all search engines are created equal so it’s important to do your research before expanding into uncharted territory.
…
You spend the time to develop the right keyword list and write very targeted ads to help increase your traffic, click through rate and ultimately quality score. But that is only one piece of the equation – where are you sending those visitors once they click? Your landing page is the first visual introduction to your brand and it should bring a positive experience to the user. To help make sure you are getting the most out of your landing …
