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Google offers 6 flexible bidding strategies. Depending on your goals, you may or may not want to use one of these bidding strategies.
Using AdWords every day can make you notice the small things that are wrong with the system. Read on for 12 ways AdWords drives PPC managers crazy.< .p>
To help you get the most out of your Custom Audiences, Hanapin assembled a comprehensive list of over 100 of our favorite Facebook Custom Audiences.
I would like to utilize exact match keywords for Google Shopping ads. Here is my strategy for making that happen.
Structured snippet extensions, which will be advertiser-provided structured information that shows with text ads, gives you the control over what is shown.
There are a few things that you’ll need to know to successfully pass the AdWords mobile certification exam. Read on for my tips!
Keyword selection is crucial to PPC success, but an over commitment to keywords neglects all the other components that go into a successful account.
Ever since AdWords gave us ad customizers we have been able to write text ads with dynamic elements without using scripts. Check out my case study.
Nice visualizations can make it easier to find key takeaways and/or understand what’s happening in the account. Read our 5 rules of data visualization.
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Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!
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Using impression share when changing bids is extremely important and average position does not take impression share into account. Use the impression metric.
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- In this whitepaper, we will cover the basics and help you determine which model is right for you. Stay Updated
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