Product Listing Ads & PPC Interplay
Alex Dao of Datapop.com investigates the rise in PLAs recently and how they are interplaying with the PPC landscape.
Alex Dao of Datapop.com investigates the rise in PLAs recently and how they are interplaying with the PPC landscape.
Google just released a serious bit of research about mobile browsing. What else is new, right? Except this hunk-a-burin’ insight is strictly focused on mobile-meets-retail shopping habits, and their findings have the power to deliver legitimate value for your mobile …
Earlier in the week we posted on how to use Excel Solver to set your daily campaign budgets. For those of you who wanted to see the whole process in action we put together a video to clarify how to …
A great long tail keyword is one of the prized possessions in PPC. If you’ve found an awesome keyword that no one else is using, you can make a lot profit in running unopposed. But there’s a question I’ve always wondered: just how long should you let your keywords get?
One of the problems I had been having this month came down to the issue of optimally efficient budget allocation. For some of you out there, this won’t be something you’ll ever have to worry about, but for a couple …
Pat East, Hanapin Marketing’s CEO, teaches a summer workshop at Indiana University that covers all aspects of Internet marketing. A core module of this course is pay per click. In fact, a major component of the grade is the application …
The best account managers know that effective PPC is all about strategy. Long-term data, ad testing, and copy refreshes take time and thoughtful examination. But here’s a secret: There are more than a few things you can do RIGHT NOW …
Here at the PPC Hero Headquarters, we do a lot of talking about metrics. How to measure, what to measure, how often to measure, and then of course what in the world to do with all that data. Today’s question …