Friday, February 3, is the last day to register for Hero Conf and still receive the Super Early Bird Discount. Day 1 is $450 (discounted by more than 50%), Day 2 is $1200 (discounted by nearly 30%), and both days are $1320 (discounted by nearly 40%).
This week we would also like to share an interview with Joanna Lord, the Director of Customer Acquisition & Engagement at SEOmoz. Joanna will be speaking about Conversion Rate Optimization as well as Retargeting at …
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Then put your little hand in mine. There ain’t no hill or mountain we can’t climb. Babe…
Over the years, we’ve written a lot of articles on a wide variety of topics related to PPC. Even though we post new content almost every day, there are some posts that seem to resonate more with our readers over time. Each time we look at our most popular posts, PPC Hero’s articles about URL tracking in Analytics are always at the top even though some of them were written in 2008! Since it is still a topic …
Twenty eleven brought us some strange, sometimes shocking, usually funny search queries. The whole Hanapin office had a great time mining our reports to bring you these gems. We had some great WTQ post tributes to icons such as Justin Beiber, J.T., and Wayne & Garth during 2011; but for this month’s What the Query, I wanted to bring you a list of our top 15 search queries from 2011, in no particular order, as well as …
It’s social media, right? Meaning that social context has huge influence over what gets noticed and reacted to, right?
And by “social context” I mean that you think different thoughts, and are likely to respond to different bids for your attention, on December 3rd than July 3rd — or even on Sunday afternoon than on Monday morning. In other words, seasonal events, holidays, and even the current going-ons of pop …
Hanapin Marketing is currently seeking several Account Managers to join our team, with and without PPC experience, who want to work with some of the best companies nationwide. While PPC experience is preferred, it’s not required, as we have a comprehensive and intensive 12-week training program to get you up to speed on everything we do. Spend your days where your talents and intelligence are appreciated and make a difference!
Applications are due by …
As rose-colored as my glasses may be, I still find myself frustrated at times. In some cases it is due to specific goals that I am working on surpassing. Sometimes it is because ideas are not flowing from me as quickly as they might at other times. And of course, there are always those times where you’re so busy you can’t seem to get caught up. But whatever the reason, frustration doesn’t do a lot of good, especially in PPC.
However, …
Our monthly Twitter interviews, Heroviews, are real-time discussions with PPC industry experts. Today’s Heroview featured John Lee (@John_A_Lee). As Director of Client Services at Clix Marketing and a speaker for our upcoming Hero Conf, John will share some tips on PPC task optimization. With so many levers to pull, it’s hard to know what to pull when!
PPC Hero: Thanks for joining us today! To kick things off, tell us how long have you been managing PPC accounts.
John: My …
Life is like a box of chocolates…
…but this time you know exactly what you’re gonna get!
And that’s SUPER EARLY BIRD pricing for Hero Conf!
Register for Hero Conf by Friday, February 3, and save $300 on a general pass.
Save $800 on a general pass+workshop combo!
Seats will sell out, and you do not want to miss this paid search event! If you need …
Ad position, the forest containing all your account metric trees! (Sorry, it’s Friday, and the clichés abound.) A high quality score combined with the right keyword bid means your ad gets a higher and higher position on Google SERPs. But, how do you analyze your ad position in AdWords? And, how do you know what your optimal position really is? Some accounts do perform better when ads are shown on the side versus the top of a page, as we’ll …
