Latest Resources

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Google: Your 2nd Description Line Will Start Disappearing on Mobile

Inspired by the need to make the acquisition of relevant information even easier and faster for mobile users, Google has announced changes to the way they’ll deliver ads to mobile devices.

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Search Ads Apple On Book PPC Hero
Fast Track To Crushing the Advanced Search Exam

Last month I provided my guide to acing the Advanced Display Exam, and the time has come for the next round: Advanced Search. Now, we’ve covered the Fundamentals and in all …

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The Top Women in CRO (Who Should’ve Made Our List)

As most PPC Hero readers know, every year we put together a list of the Top 25 PPC Experts, and in true PPC fashion, we rely on formulas and algorithms, …

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The Top 25 Most Influential Conversion Rate Optimization Experts in…

Every year, PPC Hero launches the Top 25 Most Influential PPC Experts of 2014. We’ve found it to be a very popular and resourceful list for many of our PPC …

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Get Proactive And Reactive With Your Keyword Research

Keywords are the fundamental building blocks of any paid search account. It is crucial that you continue to find and develop new keywords so your account can grow.

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PPC Tools
Bing Ad Preview Tool Now Can Be Used on Product…
- Bing Ads recently updated the Ad Preview and Diagnostic Tool in their user interface.
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Two Powerful Keynotes at Hero Conf Conversion Summit!

We’re serving up unique content from some of the biggest brands in CRO at Hero Conf Conversion Summit, October 14-15 at the NCAA Hall of Champions in Indianapolis. Our keynote sessions …

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Search Marketing Heroes: Assemble! [Yeah, we did that]
- Calling all search marketing experts and heroes! The survey for the 2014 State of Paid Search ends in just two weeks and we need your input.

Each year, Hanapin Marketing …

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PPC Coffee Clips
Morning Clicks: Facebook becoming a Threat to YouTube? Twitter Becoming…
- The Latest from AdWords and Bing, along with the up-and-coming Advertising Efforts on Social Media.
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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

Shopping PPC
Product Listing Ads Extended for Search Partners

Google now offers ad space for your Shopping Campaigns when a user is on one of these retail sites searching for similar products that you offer.

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Getting Started with LinkedIn Ads

LinkedIn is underappreciated in paid search. It has amazing targeting capabilities and its users are in a business mindset.

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PPC Bidding
How Callout Extensions Helped Increase CTR by 221%

Callout extensions now available for all accounts. More real estate on the SERP for everyone! Learn how Callout Extensions helped increase CTR by 221%

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