Hero Conf
Image of business storefront
6 Tips To Grow A Small Business Account Without Tanking…

There are a few key factors to keep in mind when trying to grow a small business account without tanking ROI, which can really break the bank for the little guys.

share123 SHARES
Screen Shot 2015-03-02 at 4.53.34 PM
Need Fast Growth? How To Ramp Up Your PPC Program…

Today I’m going to share advanced strategies for achieving increased growth within your paid search program.

share114 SHARES


AdWords Testing Got You Down? Learn How To Stop The…

A few weeks ago I spoke with an agency who had a client in the cut throat health care industry. The client was getting frustrated with the lack of growth …

share98 SHARES


Image of filing cabinet
Save Time On PPC Management – A Look At Reporting

Whether you work at an agency or in house at a company, reporting is going to be a part of your PPC life.

share107 SHARES
Year-Over-Year Performance is Rarely “Apples-to-Apples”

People love to talk year-over-year performance – both the good and the bad. The problem with year-over-year performance is that a lot can change in a year.

share131 SHARES


And the Hero Conf Guest Post Giveaway Winner is…

…JD Prater, Paid Search Specialist at Inflow! JD had what was by far our most popular blog post on 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved. For …

share153 SHARES
Targeting Bullseye PPC Hero
Device Targeting Changes Coming To Bing Ads

Bing will further consolidate targeting by adding smartphones into a single, combined device targeting option that uses bid modifiers to help manage traffic from various sources.

share229 SHARES
Social Apps PPC Hero
Calling all PPC Hero Allies: Follow us, like us (get…

Do you love PPC Hero and don’t want to miss a single post? Then you should follow us on Twitter and like us on Facebook!

Not only do we share …

share82 SHARES


Image of Excel
Maximize Your Performance In Google Shopping

Use these variety of techniques to maximize performance in Google Shopping, and minimize the amount of work time.

share166 SHARES
Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

Hero Conf 2015, Final Discount on Seats & Day 1…

Act Before Saturday to Access our Final Early Bird Rates!

Hero Conf 2015 is quickly approaching. The PPC Conference of the Year is April 27-29 at the Hilton Portland and …

share80 SHARES
Proud member of #PPCCHAT
Tuesdays @ 12pm ET


PPC Hero is a proud member of #PPCChat

My Experience With An Adult PPC Client

When emotions were pushed aside, I realized working with an adult client was a great opportunity to expand my PPC knowledge.

share150 SHARES


[Whitepaper] Digging Deeper: New Ways To Optimize Your Google Shopping…

With the full upgrade to Google Shopping campaigns in late 2014, advertisers are becoming accustomed to all of the options and optimization opportunities that the new format offers. And with …

share87 SHARES