With the full upgrade to Google Shopping campaigns in late 2014, advertisers are becoming accustomed to all of the options and optimization opportunities that the new format offers. And with …
Constantly testing new copy in order to improve performance is very helpful. Excel can be utilized in order to help with ad copy testing.
Many PPC experts have predicted that the amount of people-based targeting PPC activity will increase in 2015, and there’s solid reason for this projection.
In honor of House of Cards season three, let’s hone our inner Frank Underwood and examine how to stay ahead of the curve when managing our accounts.
A new campaign type entitled call-only campaigns has been rolled out. The ad type is aimed at advertisers who value a phone call more than a click.
Changes to AdWords are nothing new coming out of the Google camp, but it’s a pretty mixed bag with positive and not so positive changes.
Learn how you can be prepared, what steps you can take for a smoother transition, and how to keep all parties on the same page during a PPC transition.
We’re excited to announce the return of the Hero Conf Guest Blog Post Giveaway, right here on PPC Hero.
We’re still accepting guest posts from any and all PPC …