Latest Resources

[Whitepaper] Digging Deeper: New Ways To Optimize Your Google Shopping…

With the full upgrade to Google Shopping campaigns in late 2014, advertisers are becoming accustomed to all of the options and optimization opportunities that the new format offers. And with …

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PPC Testing
Finding Ad Copy Significance Levels Through Excel Testing

Constantly testing new copy in order to improve performance is very helpful. Excel can be utilized in order to help with ad copy testing.

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Why Moving Towards People-Based Targeting is Essential for PPC Practitioners

Many PPC experts have predicted that the amount of people-based targeting PPC activity will increase in 2015, and there’s solid reason for this projection.

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How To Create Image Ads With No Artistic Ability In…

Put away your beret and take off your smock - it is time to create image ads for those who have no artistic ability.

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4 Google Analytics Hacks To Improve Your ROI – Frank…

In honor of House of Cards season three, let’s hone our inner Frank Underwood and examine how to stay ahead of the curve when managing our accounts.

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Harness The New Google Call-Only Campaign

A new campaign type entitled call-only campaigns has been rolled out. The ad type is aimed at advertisers who value a phone call more than a click.

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use the my client center in adwords to organize ppc accounts
Scaling Yourself By Simplifying Your Ideas

Find out what one lesson Jeff Allen learned in his first year as President of Hanapin Marketing that he uses almost every day.

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Punch AdWords In The Face With These 5 Easy Scripts

If you have been running AdWords for more than 5 minutes it’s safe to say you have some pent up feelings of aggression. It’s completely normal to get curse at …

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Landing Page Forms: Stop Proposing on Your First Date

You’ve been asked out for coffee by a cute guy at the office and you’re a little nervous on this first date. What is he going to be like outside of work? Will this go anywhere?

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Better Prepare For PPC Account Transitions

Learn how you can be prepared, what steps you can take for a smoother transition, and how to keep all parties on the same page during a PPC transition.

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PPC Hero is a proud member of #PPCChat

7 Areas Where Your PPC Account Is Broken

Here are 7 areas to focus on where there can be the most opportunity to identify gaps in a PPC program and help create a blueprint for success.

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Ends at Midnight- Write a Guest Post, Win a Free…

We’re excited to announce the return of the Hero Conf Guest Blog Post Giveaway, right here on PPC Hero.


We’re still accepting guest posts from any and all PPC …

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