Google Analytics is instrumental in the way we track the success of our PPC campaigns (especially since it’s free), but as robust as it is, there are certain visitors that just can’t be tracked. There are at least 6 types of those visitors, but today I’m going to focus solely on those that have their JavaScript turned off, and what it can mean for your PPC campaigns.
What is JavaScript?
JavaScript in the simplest sense is a scripting language that uses browsers to do the work for a command. It can be used to dynamically generate many types of elements on …
Have you ever truly thought about what your overall account Quality Score looks like and how it has affected your PPC account over the years?
The more I manage long term clients the more I realize everything I do today will greatly effect what happens to my account Quality Score in the future.
Achieving a great Quality Score does not happen overnight. It may take a week, a month or longer. But by constantly optimizing your PPC account over time you will see the effects of having a great Quality Score. Those effects are mainly seen in the cost it takes …
Yahoo’s newly launched (and perhaps overdue) network distribution settings give advertisers greater control over their search campaigns. You now have the option to display ads in only Yahoo! Search, only Yahoo! Search Partners or across the entire Yahoo! Search Network. These expanded distribution options open the door for expanding your Yahoo! account with greater visibility, reporting and control. Network distribution options are now available in every Yahoo! account. It is up to you to take advantage of the new targeting possibilities.
February 8th, 2010 |
Jessica |
Uncategorized
Anyone who has been working on a PPC account for a while- whether it be your own or a client’s- probably reaches a point of inspiration deficiency. A new PPC account can be like a new toy (if you’re not as nerdy as us, as I’m assuming you are, and this does not hold true for you I apologize); it’s fun setting it up and seeing what it does and how the world responds. But after a while, you have other new accounts to play with. Or you don’t, and this is the one account you’ll be handling forevermore. Either …
February 5th, 2010 |
Jessica |
PPC News Round Up
There are some great benefits to the content network like lower click costs, and a large audience base, but like any campaign you need to make sure expanding past search will help you meet your business objectives. Once you’ve done that, it will be easy to get started if you follow this step-by-step guide from PPC Blog.
In his post Review Your PPC Keywords, Jason Tabeling from Search Engine Watch, reminds us to pay close attention to the keywords and match types we have running in our campaigns. Understanding how Google is serving up your ads based on users’ …
February 4th, 2010 |
Erin |
Greatest Hits
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from January. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.
Google has launched contact form extensions allowing users to submit contact information within the search results. Amber has all the details and what this could mean for you.
Tracking your PPC clicks is only one step in the process; there are plenty of other metrics to consider, including conversions. To really gauge your campaign performance look at the data from many …
I’ve always been behind the philosophy that telling customers what to do on your landing pages or website is much better than letting them figure it out on their own. After all, that’s what marketing is, right? We lead them in the direction we want them to take; to see our new product, new offers, new promotions, new content, etc.
However, if you’re working with graphic designers to design a website, I must say, they typically don’t like using buttons. Buttons are also known as a ‘call to …
February 3rd, 2010 |
Jenny |
PPC Hero News
2009 was a great year for both Hanapin Marketing and PPC Hero. We’ve more than doubled our staff this year, our subscriber numbers are looking better than ever, and we have some really exciting things planned for 2010. The first of those is a PPC Hero face-lift!
It is always exciting when a company is able to go through a blog redesign. Not only does it mean that you have enough readers to validate the use of resources, but it also means that there is something instigating the need for a redesign, and that something is usually forward thinking. Whether …
January 29th, 2010 |
Jessica |
PPC News Round Up
Are you managing a business-to-business PPC client? Search Engine Land has a post this week on 6 common mistakes in B2B PPC advertising. Some of the mistakes listed include: using too many industry acronyms (not everyone knows what you’re talking about), not bidding on branding terms, and thinking Google is king.
Users quickly judge your brand when they reach your PPC landing page. To get the most from your campaign, make sure you are meeting users’ expectations. Don’t use pages unrelated to your ad text and more importantly, make sure your page loads quickly. Steve Baldwin at MediaPost has put …
I have to say I really love my Yahoo! Rep. He calls me whenever there are new features coming out in Yahoo! And, instead of depending on other bloggers for the info I’m hearing it straight from the horse’s mouth.
There have been some new advances made in the Yahoo Network (finally!) that may help decrease spend on non-converting domains and increase conversions are high converting domains, as well as optimize your bids on the Yahoo network or partner networks.
1. Yahoo launches distribution quality report. This report can be found in the reports tab, at the bottom of the reports list.
The …
