With the first month of the New Year nearly behind us, it’s time to reflect. Take a look at your to-do list for the month. Have you gotten everything done? I’ll bet not! Guess what? That’s ok! We’re all human and we’re certainly not perfect. You may even intend to knock a few more things off your list before the month comes to a complete close and I encourage you to keep working at it, but I’m also here to …
Analytics Regular Expression Characters
Regular expressions can seem like a foreign language, but once you know how they work you won’t know how you ever used Google Analytics without them . This post will help you understand how each of the regular expressions function and includes examples of how they can be used for your account.
Interview with Matthew Umbro, Founder of PPC Chat
We had the pleasure of an interview with Matthew Umbro, the founder of PPC Chat and Senior PPC Specialist at Exclusive Concepts. Matthew will be speaking at Hero Conf, April 16-17, 2012, in Indianapolis, IN. We are looking forward to hearing Matthew present “Proving the Value of PPC through Conversion Tracking,” as well as share his knowledge on the Account Structure panel. If you would like to hear Matthew and other PPC experts speak at Hero Conf, you can …
How To Use Automated Rules in Google AdWords
January 25th, 2012 | Amanda @Amanda_WestBook | Video Blog
This week, Kayla Kurtz shows you how to use Automated Rules in Google AdWords and how they can be your best friend.
Free Ad Writing and Testing Webinar
January 25th, 2012 | Bethany Harvey | Webinars
Hanapin Marketing and PPC Hero have been offering free webinars for a few months now, and we’re not stopping! Next up in our webinar series, Kayla will present “Ad Writing and Testing- Benefits and Best Practices.” This session will cover basic to advanced best practices and strategies, so all levels of expertise are encouraged to attend!
Join us Monday, February 20 from 5:00-6:00 EST. Register HERE!
Features and Benefits of attending this session:
- Preview a checklist for ad writing best practices
- Learn
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Increasing PPC Budgets Webinar Recording
January 24th, 2012 | Bethany Harvey | Webinars
View the recorded session of our “When and How to Increase PPC Budgets” webinar!
In this session, Jeff provides a 3-step process for how to increase PPC budgets successfully. He offers insight through actual account data and examples from his past experiences. Use the session as professional development for yourself or for a staff of PPC managers.
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Images, Headlines, and Targeting — Oh My!
I once saw a video clip of British-Irish comedian, Jimmy Carr, doing a bit on “enlargement” e-mails, asking if everyone else was getting spammed by them too, or if they were somehow targeting him based on some sort of presumed need. He ended it by saying that the worst part was how half the e-mails were forwards from his girlfriend ; )
Well, I can’t speak to those kinds of e-mails, but the number of “Gaming” ads showing up on my …
AdWords Keyword Statuses & Diagnostics
January 24th, 2012 | Dave @daverosborough | Google AdWords
As paid search managers, keywords are a crucial part of our daily grind. It is important that we continue to learn and develop better understandings of how each and every one contributes to our search marketing strategy, so we can easily make informed decisions. What’s working? Why? What’s not working? Why? These are some of the questions that any diligent account manager should be asking on a daily basis.
In my personal experience, I have developed a love-hate relationship with many …
My PPC Management Vows
January 24th, 2012 | Jeff Allen | Client Relations
With my birthday and 6-month wedding anniversary recently passing, I am feeling a bit professorial. Please stay with me here, though. I think that you’ll find something on this page that shakes the way you approach managing your PPC account(s).
If someone was so foolhardy as to ask what life advice I had for them it would be this: Write your own wedding vows and make them profound, because a women never forgets a promise.
I may have to …
The Top 10 Industries That Spent The Most in AdWords in 2011
Our friends at Wordstream have just published a new infographic showing where Google earned it’s $37.9 billion advertising revenues in 2011. The infographic below shows the top 10 industries that spent the most in AdWords last year, as well as the top 5 biggest spenders in each industry. You can also read an analysis of the results by Wordstream’s Larry Kim.
