Home

Image of keyboard
Tell Me Where It Hurts – A Quick Diagnosis Tool…
-

By combining a couple of simple reports, you can quickly diagnose an ailing account and go from zero to PPC Hero.

share
Image of reports
10 Visual AdWords Reports You Should Be Using
-

As data analysts, we often overlook the value of visualizing our PPC data. Lucky for us, the AdWords Report Editor has made data visualization easier than ever.

share

Hot

Image of city
3 Reasons Not To Run Facebook Ads
-

Get the most value and maximize results from Facebook. Make sure your business is setup for success by having a Facebook marketing strategy.

share

Hot

Targeting Marble PPC Hero
How To Determine Your Next CRO Test – Part 2
-

Last month, we discussed the struggles with determining your next CRO test. This month we’ll take a look at a few more factors that will help you determine your next test.

share
iphone
The AdWords App For iOS Is Here
-

The announcement we’ve been anticipating for months has finally been made: The AdWords app for iOS has been released!

share

ACO_sidebarxl_rightcustomers

Editor PPC News
Top Reasons I Can’t Wait For Bing Ads Mac Editor
-

Last November, Bing announced the addition of the Bing Ads Editor for Mac. Learn more about why users are so happy about this announcements.

share
Image of rubiks cube
How To Evaluate Your Ad Extensions
-

This post should provide you with an impetus to evaluate your own accounts and ad extensions in a slightly more thorough fashion.

share
StateofPPC20152016_Horizontalads
15195213694_ada1f9510e_k
Build Custom Formulas Within Custom Columns
-

Custom columns in AdWords, which grant marketers the ability to segment unique key metrics, have acquired an additional layer of potential application.

share

ACO_sidebarxl_HRjobad

BlogImage_CMO
[New Whitepaper!] 2016 PPC Trends Every CMO Should Be Watching
- In this whitepaper, we will discuss 5 digital marketing trends you can’t afford to miss out on this year.
share
Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

Philadelphia_blog-image
4 Days Left to Access $400 Off in Philly!
- Want to experience the content you know and love in person? The amazing tips and tricks from PPC Hero will come to life at Hero Conf Philadelphia.
share
Proud member of #PPCCHAT
Tuesdays @ 12pm ET

#ppcchat

PPC Hero is a proud member of #PPCChat

Horizontalads_Hanapin
Image of video tape
Native Video Comes To Yahoo
-

Yahoo has recently rolled out video as part of their native platform. Upon learning this fact, my interest was piqued.

share

ACO_sidebarxl_rightcustomers

Zombie Keywords in PPC Ad Campaigns
Waking The Dead – Breathing Life Back Into Stagnant Accounts
-

The PPC landscape evolves around the current competition, client needs, and tools/technology available. Learn how to stay up to date & avoid a stale account.

share