Update: Thanks for everyone who participated in the book give away. All of the copies have been claimed and will be shipped out soon.

The kind folks over at the Google Website Optimizer Blog dropped us a line to say that they are looking forward to this week’s …

There’s nothing worse than realizing you’re sick.  The same goes for that brick in your stomach after discovering your landing page conversion rates have plummeted.  Either way, you have a job to do.  Seek out a cure, a PPC panacea, anything to turn things around and make you feel better.  We’re not medical professionals, so we won’t offer any cold remedies.  …

What better way to learn about PPC than to hear about experiences from those “in the trenches?” At least that’s how we feel around here at PPC Hero. When my boss (of Hanapin Marketing) Pat East was at SMX Local last month, he found some outspoken PPCer’s and convinced them to give us interviews. The following is the result of one of those interviews, and it is full of great PPC and search marketing advice – …

• Mike Mothner from wpromoter.com has written a great post on ways to supercharge your landing pages. Some ways he mentions include keeping your contact form simple, don’t let your users get distracted and what I think may be the most important tip, Mike says to tell users they have found what they are looking for right away.

• The folks at Website Magazine have compiled a list of 25 essential elements that should be taken into consideration with any landing page …
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The following is an interview Pat East, President of Hanapin Marketing conducted with Elise Richardson, who manages search for www.MyWebGrocer.com.  The two of them met at the recent SMX summit.  Elise has some very interesting insights into how she manages her PPC account.

Pat: Can you tell us your name, title, organization, what mywebgrocer does, what you do on a daily basis, and how did you get into Internet marketing?

Name: Elise Richardson

Title: Search Marketing

Organization: MyWebGrocer

Website: mywebgrocer.com

What we do: …

Way back in January MSN announced a new adCenter add-in tool for Excel 2007 call Ad Intelligence. Recently, MSN adCenter announced that they are releasing this add-in for Microsoft Excel 2003. With this release more people are going to be able to utilize this tool so I thought I would conduct a quick review of the MSN adCenter Ad Intelligence tool for Excel.

The adCenter folks have done …

This is a guest post by Michael Wiegand. Michael is a Pay Per Click Analyst (and Social Media dabbler) with Portent Interactive, a Full Service Internet Marketing Agency in Seattle, WA. When he’s not making bid changes and writing ad text, Michael writes for the PiBlog.

In this realm of pay-per-click advertising two things are inevitable (think death and taxes): first, you have to spend money, and second, you’ll face some level, however small, of competition. …

Today I got an email from our Google reps that they are recruiting for a new program called: Website Optimizer Authorized Consultant Program.  In this new program you would provide setup, support and consultation for other using Website Optimizer.  I asked my Google rep for a clearer definition of what the program is and this is what she had to say:

The overall goal of website optimizer is to test landing pages to understand which variations result in desired behavior …

You learn something new every day.  Period.  Yes, it’s cliche.  Yes, it makes me sound like my mother.  But surprise, surprise, it’s true!  As my headline suggests, this is a cautionary tale about the “bad things” that can happen when you combine destination URLs, tracking parameters and 301 redirects.  Needless to say, I learned something new the hard way.

I began working with a new client a month or so ago and quickly realized that the visitor statistics in their …

• Using multiple campaigns to break up your PPC efforts is generally a smart principal that we adhere to. Nikki Kuhlman over at JumpFly reminds us why this is a good idea to consider in your pay-per-click strategies. You may already be well aware of this technique, but a refresher never hurts!

• The folks over at semvironment have noticed an interesting phenomenon with Yahoo search results looking eerily similar to paid search results. It looks like they may be trying …
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