If you’ve been burned by poorly managed broad match keywords in the past, Google just released the Broad Match Modifier in the U.S. According to George Michie from RKG blog. With BMM you can use a + sign in front of words within Broad Match to trigger close variations of that word: misspellings, singular/plural, stemming, and acronyms/abbreviations. In short, BMM lets you create keywords, which have greater reach than phrase match and increased control on broad match. Thanks Google, …
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PPC News Roundup for July 16, 2010
July 16th, 2010 | Robert | PPC News Round Up
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How to Become an Affiliate Advertiser
July 14th, 2010 | WordStream | Advanced PPC Strategies
Would you like some extra cash? Do you have a website or blog, or at least an idea for one? Do you have time to commit to updating that site with content?
If you answered “yes” to all of these questions, then you may want to consider becoming an affiliate advertiser.
Affiliate advertisers host ads for other companies’ products or services on their site. They are paid each time a particular action is taken relevant to one of the ads. For example, …
Who’s Hot, Who Not: Finding A Great PPC Team
July 12th, 2010 | Jessica | Basic PPC Strategies
Finding good help: it’s like the great professional field leveler. No matter how good you are at doing what you do, it doesn’t really mean you’re gonna be great at finding someone else who is good at whatever you need them to do- and that’s an issue, because a terrifying percentage of important projects are contingent on everyone doing their business both correctly and intelligently. The problem, in terms of our industry, arises because whether you’re an expert PPC manager …
PPC News Roundup for July 9, 2010
July 9th, 2010 | Robert | PPC News Round Up
Back in the day when people had something to sell, they traveled door to door with their products. Before they sold anything, they first had to find an audience. Nowadays, users generate ad content based on their search words. As a copywriter, the challenge is not creating the opportunity to sell, but crafting a winning ad in a competitive environment. Giovanna over at PPC Blog describes some copywriting tips that will help you get started down the road to …
How to Make Your Summer PPC Campaigns Sun-sational
July 6th, 2010 | Caleb | Basic PPC Strategies
Like many of you, I enjoyed a quintessential summer weekend during this past 4th of July holiday. I feel like I did almost everything people enjoy doing on warm summer days. My activities included spending time at the pool, eating lunch in the park, visiting a zoo (the Lincoln Park Zoo in Chicago is absolutely wonderful), watching World Cup games, and grilling out with some friends just before topping off the weekend with a traditional Indianapolis fireworks display.
All in all, …
Happy 4th of July from PPC Hero!
July 4th, 2010 | Jen | PPC Hero News
PPC Hero is showing his patriotic spirit, and got all decked out for the parade, so keep your eye out for him marching in your local 4th of July celebration. Enjoy your delicious B-B-Q food, and remember safety first when using fireworks!
Happy 4th of July!
P.S. No hard feelings to our comrades in the UK
PPC News Roundup for July 2, 2010
July 2nd, 2010 | Robert | PPC News Round Up
Getting the consumer to your site is only half the battle. Check out these 5 Tips To Improve Conversion On B2B Landing Pages, and start reaping the benefits. *Side note: don’t be deterred by the title, the tips can be applied to your B2C clients as well!
Mike Fleming dropped his third installment on using ad testing to reach your marketing goals. This final article helps us know when to conclude our tests so we can analyze our results. …
Our Greatest Hits for June 2010
July 1st, 2010 | Caleb | Greatest Hits
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.
Google Website & Conversion Optimizers & More!
If you’ve read the Google blog recently you’ll see that there are quite a few new tools being introduced to help us do our jobs better, and work more efficiently. So how can you tell which tools will help the most, and how do you find the time to learn about them all? While I can’t help you learn about everything right now, I can share some insight into a few of the tools we use most for our …
PPC News Roundup for June 25, 2010
June 25th, 2010 | Dan | PPC News Round Up
As the end of the month nears, some of us have found ourselves running on a low budget. Unfortunately, lower budget often translates to low traffic. According to Jason Tabeling, this isn’t always the case. Check out these tips on avoiding lost impression share due to budget.
Take advantage of Google’s Ad Sitelinks in your campaign. If you aren’t already aware, Dan Friedman of the Inside AdWords crew reminds us that you can now turn Sitelinks on without waiting …
