Home

Horizontalads_template_V2
Screen Shot 2014-09-16 at 9.53.28 PM
Google AdSense: Monetize Content and Add Value
-

Looking to earn revenue from your content? Google’s AdSense program provides site owners a way to display Google AdWords ads and earn a percentage of revenue.

share89 SHARES
Image of bridge
The Impact of Campaign Structure on Bid Management – Part…
-

When I’m tasked with reviewing bid management performance for these advertisers, I frequently find issues unrelated to bid levels that are hurting performance.

share105 SHARES

Hot

Image of money
10 Reasons You Will Save Time and Money with DoubleClick…
-

DoubleClick Search (DS3) is a powerful bid management tool. The platform will save you time and money, as it promotes integrated channel management.

share105 SHARES

Hot

social-facebook advertising
Everything You Need To Know About Facebook Advertising – New…
-

The options available for Facebook Advertising can be overwhelming, but knowledge is the key to success. When advertising in the Facebook interface, there are six targeting options, four different types …

share102 SHARES
Image of phone numbers
Mobile PPC Advertising When You Don’t Have A Mobile Website
-

AdWords allows you to simply remove the option for users to click to your website from mobile pay per click ads, and enable only one option: to call.

share217 SHARES

ppc-hero-call-tracking-whitepaper_mobile_sidebar

hhow to communicate with your ppc agency
How to Communicate With Your PPC Agency
-

Client/agency communication is a two-way street & both need to be active & engaged to be successful. How can you, as the client, contribute?

share126 SHARES
Screen Shot 2014-09-16 at 9.39.00 AM
Morning Clicks: Today’s Best Marketers, Brad Pitt, iPhones, and more.
-

Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.

share75 SHARES
Horizontalads_hireus2
PPC Tablet
New Device Targeting in Bing Ads Starts Now
-

Today is the day that desktops and tablets are combined into one device targeting selection as it is in Google AdWords.

share99 SHARES

ACO_sidebarxl_HCCS

Hero Pro AdWords Scripts - Monthly Projections, Converting Keywords
The New Features In Google Shopping Scripts
-

Shopping groups are not complicated but they aren’t always straightforward to manage and monitor either. Thankfully we have scripts to the rescue!

share104 SHARES
Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

Image of two people talking
Selling PPC: Stop Pushing, Start Listening
-

Do you focus too much on pushing information when trying to sell PPC to potential clients or employers? Try to focus instead on this more important aspect.

share150 SHARES
Proud member of #PPCCHAT
Tuesdays @ 12pm ET

#ppcchat

PPC Hero is a proud member of #PPCChat

Horizontalads_heropro
Hack
Put AdWords In Its Place – Scripts for Changes in…
-

You don’t have time to fumble through filters in excel pivot tables and your client (or boss) needed to know performance data 10 minutes ago. With these two Hero Pro scripts …

share78 SHARES

ppc-hero-how-to-choose-an-agency_lead-generation_sidebar

ecommerce-timessquare
Best eCommerce Experts In PPC
-

PPC Hero loves lists. And if you’ve been with us long enough, you’ll know that we release a Top 25 Most Influential PPC Experts  list every year and this year, …

share302 SHARES