Home

Horizontalads_HCCS_whiteads

Latest Resources

Image of academia
Google Online Marketing Challenge: Creating The Next Generation
-

The GOMC is a program in which students participate in teams of 3-6 to run a three-week AdWords campaign for a business or non-profit organization.

share89 SHARES
Screen Shot 2014-09-30 at 12.45.42 PM
Morning Clicks: Departure of Pay-Per-Click, Year’s Top Brands, and More
- Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
share79 SHARES

Hot

PPC Mobile Display
Mobile-Focused Display Ads Coming
-

Expect some changes that will change advertising on mobile devices. AdWords explained that display ads built for mobile devices are coming.

share87 SHARES

Hot

Image of library books
Ranking The AdWords Shared Library Features
-

The AdWords Shared Library isn’t the sexiest feature, but it does provide valuable options that can make account management more efficient.

share92 SHARES
Hero Pro AdWords Alerts
How To Create Over 50 AdWords Alerts Not Available In…
-

AdWords automated rules are great, but sometimes you just need more. With Hero Pro’s new AdWords Alerts you can quickly create over 50 metric centered alerts for your PPC accounts. …

share88 SHARES

ppc-hero-how-to-choose-an-agency_lead-generation_sidebar

Inc5000_FeaturedImage
What America’s Fastest Growing Companies Spend On Google AdWords –…
-

The PPC industry is always growing, and sometimes even we’re surprised by how fast the digital advertising landscape expands and changes. We thought it would be interesting to take a …

share177 SHARES
Image of painted hands
Consider The Creative Process of Your PPC Program
-

How you manage your ad creative process must be considered, answered, and decisively acted upon in order to have a successful paid search program.

share81 SHARES
Horizontalads_hireus2
Image of microphones
Google Partners “Ask An Agency” Series Concludes
-

In the final installment of the Google Partners "Ask An Agency" series, Hanapin President Jeff Allen takes a look at how content marketing has helped the agency to grow.

share64 SHARES

ACO_sidebarxl_HCCS_V5

Image of Bing homescreen
25 Reasons to Use Bing Ads Now
-

The goal of Bing Ads is to make paid search easy and ensure that it gives you a powerful return on the time and money you invest.

share193 SHARES
Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

PPC Tools
AdWords Rolls Out Customized Creatives
-

As part of their Tools for the Power User, Google is launching customized creatives. These creatives are great for advertisers who have millions of products!

share129 SHARES
Proud member of #PPCCHAT
Tuesdays @ 12pm ET

#ppcchat

PPC Hero is a proud member of #PPCChat

Horizontalads_heropro
Global_Gascan_FeaturedImage
Avoid A GDN Disaster With One Simple Optimization
-

Are Mobile Apps leaking money from your Display Network campaigns? See if your GDN campaigns are losing money & how to fix with one simple optimization.

share147 SHARES

ppc-hero-call-tracking-whitepaper_mobile_sidebar

Image of structure
The Impact of Campaign Structure on Bid Management – Part…
-

Long-tail keywords tend to be the biggest challenge with bid management, and can inhibit bid optimization in a number of ways.

share109 SHARES