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[New Whitepaper!] 6 Ways To Connect In-Store Traffic With Your…
- In this whitepaper, we explore 6 varied options on how to unite your in-store sales with your online leads.
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Reimagining The Client/Agency Relationship Model
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The client-agency relationship is changing - we see it at Hanapin and we suspect many of you may be experiencing it as well.

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How I Cut Costs By 20% Using Monthly Bid Schedules
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Similar to AdWords ad scheduling, monthly bid schedules are an effective way to maximize conversion rates that may fluctuate throughout the month.

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[New webinar with GumGum!] Introducing In-Image Advertising
- In this new live webinar, Hanapin joins GumGum, the original creator of in-image advertising, to explain how it works, why its important in today’s marketing landscape, and tips and tricks on making it work for you and your PPC campaigns.
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How To Use AdWords Attribution Models
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We’ll discuss the recently introduced AdWords attribution models and how you can give the right amount of credit to each ad, click or keyword that led to a conversion.

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Targeting Thumbtack PPC Hero
Behold The Hidden Feature Of Custom Labels
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Custom Labels can benefit your PLA Performance beyond structuring and bidding. Due to a technical constraint custom labels are historicized and can help you to get deep insights about your inventory.

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Reddit Advertising: A Beginner’s Guide To The Self-Serve Platform
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Reddit provides amazing opportunities to reach new audiences in a profitable way for those who know how to execute campaigns.

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Treat Bing Like A Special And Unique Snowflake
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Given the unique audience within the platform, account managers are wise to optimize and update their strategy based upon distinct features offered by Bing.

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Search Ads Metro PPC Hero
No Conversions? No Problem. Optimizing When Conversions Are Few And…
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In instances where clients aren't tracking conversions or conversions just don’t happen all that often, we have to get creative in how we think about performance and optimization.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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The 4 Mobile App Campaign Types You Need To Know
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Let's go beyond taking users to your site or driving them to call but actually getting them to download your app, which could stay on their mobile device forever.

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PPC Hero is a proud member of #PPCChat

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The 4 Personality Types You Deal With In Paid Search
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The following types and traps are what to do when communicating to the 4 personality types.

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How To Excel Your Search Query Reports
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Search query reports are a fact of life. No matter how great your keywords are, there will always be queries that don’t quite match your target.

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