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Google AdWords Introduces Structured Snippet Extensions
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Structured snippet extensions, which will be advertiser-provided structured information that shows with text ads, gives you the control over what is shown.

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There Is No Perfect Keyword
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Keyword selection is crucial to PPC success, but an over commitment to keywords neglects all the other components that go into a successful account.

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Next Day Delivery: 17 Minutes Left!
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Ever since AdWords gave us ad customizers we have been able to write text ads with dynamic elements without using scripts. Check out my case study.

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Solidify Your Ecommerce Remarketing Strategy With Google Analytics
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Learn about an ecommerce remarketing tactic that is used to remarket items of interest to users who either viewed or purchased a certain product.

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8 Good Reasons To Bid On Your Pure Brand Keywords
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There are palatable reasons you may want to bid on your pure brand PPC keywords. I'll explain why in this post.

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The One Metric We All Should Be Using in Our…
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Using impression share when changing bids is extremely important and average position does not take impression share into account. Use the impression metric.

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Service Provider Problems? 4 Areas To Consider Before Firing Them
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When working with tools, there are times that these costars become more of a thorn in my side than the benevolent assistants I need. When does it become time to make a change?

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Conversion Highway Traffic PPC Hero
New Whitepaper! How To Determine The Right Attribution Model For…
- In this whitepaper, we will cover the basics and help you determine which model is right for you.
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Hero Conf London: 4 Days Left to Save!
- PPC Heroes, time is running thin to register at discounted rates for our inaugural international event.
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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Tips For Passing Google’s Mobile Certification Exam
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There are a few things that you’ll need to know to successfully pass the AdWords mobile certification exam. Read on for my tips!

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Dissecting PPC Agency Pricing Models, Part 3 of 3
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Check out the third and final installment in my dissecting PPC agency pricing models series.

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5 Vital Skills Every Leader Needs
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In the field of digital marketing, there are many attributes that combine to make a great leader. Read on for my top five.

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