Register for Hero Conf before January 30 and your company’s logo will be placed next to your name in the Hero Conf handbook! Are you having trouble convincing your boss that it is a great idea for you to attend this paid search conference? Check out our Justify Your Trip letter, which outlines several of the benefits of attending Hero Conf including:
• Hosted in Indianapolis, IN. A centralized location, Indianapolis is a safe and inexpensive city.
• Exclusive PPC …
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Some people are a little afraid of the Google Display Network. There are all kinds of targeting options, segmentation options, and it can wrack up a lot of money in a small amount of time. I feel lucky because some of my first accounts were ones in which the Display Network was a primary source of traffic, so I learned pretty fast that the GDN isn’t something to be afraid of – it’s something to be embraced; and, it can …
A couple weeks ago I wrote an article about desired outcomes in PPC. A big idea behind that article is to know what you are doing and why you are doing. This is a follow-up to that and some advice on how to retrace your steps in an effort to duplicate great account performance of past. I’ll also give you some insight into how I go about diagnosing account issues. In my current role as Account Supervisor, I have …
With as many tasks as PPC account managers are required to balance on their plates, the addition of AdWords Campaign Experiments (ACE) to the AdWords interface in 2010 was welcomed with open arms from many. This feature allows account managers to determine testing parameters and apply them to a given campaign’s elements in order to optimize performance in a controlled and targeted way. Recently, however, this process became just a little simpler with the addition of supported experimental edit …
This week we had the opportunity to interview Marc Poirier, Co-Founder and CMO of Acquisio. Hero Conf is proud to not only have Marc as a speaker, but also to have Acquisio as our Platinum Sponsor! We enjoyed hearing Marc share some great information about PPC and Acquiso.
PPC Hero: Welcome to this exclusive twitter interview with Marc Poirier, Co-Founder and CMO of Acquisio. Hero Conf is proud to have Acquisio as our Platinum Sponsor. It’s a pleasure to have …
In direct marketing, the ad that sets the performance baseline — the ad you’re writing against — is known as the control. Sometimes controls get beaten and replaced very quickly, and sometimes they run for decades. And learning from successful controls is an important part of improving.
But if you’re not the advertiser, how can you tell when an ad you see is a control? Well, it’s hard to know definitively, but any ad you see repeatedly is very likely a …
Have you signed up for our January 23 webinar? If not, please take a moment to watch this interview with presenter, Jeff Allen. He discusses who should participate, what will be covered, and key takeaways! There’s still time- Register here!
Features and Benefits:
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For most, PPC is an invaluable way to drive leads and/or ecommerce sales. But with its precise targeting capabilities, PPC is also an amazing way to stay in front of these leads and customers to increase closing rates, reduce sales cycle time, and maximize up/cross-sales.
So don’t limit your PPC efforts to the first conversions or sale. Use it help your prospects and customers flow further down the funnel. Here are a 5 ways you can use PPC to get more value from your…
Now through January 22nd, receive a free analysis of your AdWords account with your Hero Conf registration- compliments of Query Miner! Act now, because this is limited to the first 25 registrants. Once you register, we will send you a unique URL. You provide authorization for Query Miner to pull data from the account (via the AdWords API using oAuth), and they will send you a free analysis with a negative keyword suggestion list. This is equal to a …
The versatility of a great project manager can assist a company in many functions. When reviewing a PPC marketing campaign, consider utilizing best practice project management skills to promote a strategy that can bring increased efficiency and profitability to your efforts. Here are some project management tips to help manage your PPC campaign more successfully:
