HeroConf Conversion Summit

Latest Resources

10 Questions To Ask When Building Your PPC Program –…

Developing a winning paid search program is a large and complex undertaking. There are many questions to answer and things to consider, such as goals, budgets, and best tactics to …

share93 SHARES
Submit Your Landing Page For A New Contest: The Landing…

Is your landing page visually, very appealing?  Does your page have clean and simple technical elements that get your users to convert? Do you think it has a sweet blend …

share110 SHARES


basketball hoop
How To Turn Competitive Analysis Into Actionable PPC Gains
- Let’s face it – managing a PPC account doesn't happen in a vacuum. It's about you vs. your competitors.
share176 SHARES


Final Early Bird Pricing Expires This Week for Conversion Summit!

Now’s the time to join your fellow PPC Heroes at an event you don’t want to miss. Seats are filling quickly for Hero Conf Conversion Summit. With speakers from brands …

share64 SHARES
Monthly Projections
Hero Pro AdWords Scripts
AdWords Scripts: Project Your Monthly Budget and Find Avg. Position…

Predicting your budget through the end of the month is paramount in order to have a successful PPC campaign, but you need the rights tools in your hands to analyze …

share76 SHARES


PPC Coffee Clicks
Morning Clicks: Amazon Making Push in Paid Search, More on…
- In an attempt to outperform Google Ads, Amazon will use shopping data to help deliver relevant ads to users.
share122 SHARES
Image of interview room
PPC Hero Interviews Brad Geddes

If you are in the paid search industry, chances are you've heard of world renowned paid search guru, Brad Geddes. We had a chance to interview Brad on PPC Hero.

share155 SHARES
Image of people in boat
Uncover These 5 Items To See If Your Agency Is…

Bringing your agency into your circle of trust is a big deal. Below are five items to see if your agency is on top of things and has your best interests in mind.

share125 SHARES


Image of Game of Thrones backdrop
Multi-Channel Attribution – A Story of Ice, Fire & Last…

Whether we like it or not, multi-channel attribution is part of our digital marketing world - Just as Game of Thrones has become part of mine.

share149 SHARES
Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

Image of poker table
PPC Roundtable – AdWords Close Variants

This impending close variant update has caused much stir in the PPC community. We asked our authors what they think of the change.

share88 SHARES
Proud member of #PPCCHAT
Tuesdays @ 12pm ET


PPC Hero is a proud member of #PPCChat

Image of the road ahead
Easily Predict The Future Performance Of Your PPC Account

While we cannot predict our certain PPC future, we are able to look at past performance and quite recent performance and draw some conclusions.

share124 SHARES


The Argument For Match Type Segmentation

I feel there is often a good reason that advertisers should segment by match type. This post explains my three main reasons for considering match type segmentation.

share115 SHARES