Last Thursday, Google announced their newest round of improvements to the AdWords Quality Score. Yet another line of detail to keep all of us PPC advertisers on our toes! At its simplest form, this Quality Score update removes the “influence of ad position on CTR” when determining Quality Score, and the process for how ads reach the very top spots.

Let’s talk about the first part of this update. Google’s announcement states that they are removing …

The American Red Cross desperately needs everyone’s help to support the National Disaster Relief Fund.  You can help the victims of thousands of disasters across the country each year, disasters like the Hurricanes of 2008, by making a financial gift to the American Red Cross Disaster Relief Fund. Your financial contributions will help provide victims of disasters shelter, food, counseling and other assistance …

Today’s PPC Hero Landing Page Critique Podcast will focus on Yo! Naturals, submitted by Philip Segal. Philip said in his submission that the core directive for his landing pages is to generate leads from people who are interested in purchasing Yo! Natural vending machines and becoming a Yo! Natural vendor.

With this in mind, the PPC Hero team set out to give Philip some tips and advice on optimizing his landing page. Our areas of focus in this …

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from October. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• When inheriting a new account, we sometimes feel like the entire account needs to be re-organized and re-structured.  That’s okay, but be sure to do this re-organization over time and not all at once; for doing it all at once can …
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Happy Halloween loyal PPC Hero readers! I hope its full of chills and thrills … As for myself, I always manage to channel my inner child and go all-out for Halloween, good times! Enough chit-chat,  here’s our PPC roundup for the week.

• We were having discussions about optimizing some ad groups for a client and the topic of breaking keywords up by match type came into the conversation. I found this article from The CLM Blog that gives some …
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Happy Halloween from PPC Hero!

The PPC Hero team is all dressed up and ready for some serious trick-or-treating!

This year, PPC Hero was inspired by Disco Stew (from The Simpsons); Ms Clicks looks fetching (and frightening!) as Bewitched; and SEO Boy always goes his own way. His favorite fast food is Wendy’s, so he decided to dress up as Wendy herself!

Have a safe & fun Halloween everyone!

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We’ve mentioned before that you can’t have the “set it and forget it” attitude when it comes to managing PPC accounts. While reviewing my Yahoo! account a few weeks ago, I noticed that we had generated a ton of extra clicks and spend with zero conversions via the content network, which was completely out of the norm.  At the time, I went ahead and paused the content …

As you know, we frequently write about the Google Quality Score. We do this because the Quality Score affects the performance of your AdWords campaign, and it is shrouded in mystery (a bad combo). Well, over the past year Google has been lifting the thick veil that hides the mechanics of the Quality Score in order to give advertisers more visibility as to how their keywords …

Today, Marketing Pilgrim discussed something new in Google search results - expanded product views in AdWords ads!  The example given was for Blue Nile, the massive diamond retailer.  The regular PPC ad is still intact, but there is a plusbox under the ad that says “show more products…”  

Once opened, images and expanded descriptions are displayed below the normal PPC ad.

Crazy …

• We start off today’s roundup with reports! Thrilling! In all seriousness, Google Analytics is adding some new features that will make it even more useful, including custom reports, integration with AdSense, Motion Charts, and more. Plus, they have some videos that offer more insight into how everything will work.

• Speaking of reports, AdWords isn’t slacking either. Google unveiled the new Impression Share report, which as you might imagine, segments your specific ad impressions against total impressions in that particular …
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