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Look Who’s Talking About Hero Conf 2014!

The buzz is building and Hero Conf 2014 is coming soon. Don’t miss your chance to learn alongside the biggest names and brightest minds in PPC. Seats won’t last long. Register Today!


How to Catch an Affiliate Red-Handed in PPC

It’s important to understand that in PPC, you’re often part of a bigger picture than you realize. Whether in-house or agency, there are many moving parts– external non-Google display buys, social networking, old media advertising, SEO, webinars… the list is …

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Fine Tune Your Remarketing Campaigns with Membership Duration Segments

Remarketing campaigns continue to be an effective tool to drive conversions at low CPAs. The more you dive into the rabbit hole of remarketing, the opportunities of segmentation seem endless. One area that is a good starting point for experimenting …

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Understanding Your Keyword Performance Better with Google’s Search Funnel Reports

I’ve always taken a bottom line approach to evaluating keyword performance. I want to know how much was spent on clicks, how many conversions those clicks generated, and if my keywords are profitable and performing to client or in-house goals. …


Put AdWords In Its Place – New AdWords Scripts for Ad Labels and Geo/Device Data

You don’t have time to fumble through filters in excel pivot tables and your client (or boss) needed to know performance data 10 minutes ago.   That’s why we’ve introduced two new scripts.   With the new Hero Pro scripts …

Crayola Crayon Day

Happy Crayola Crayon Day!

PPC Hero celebrates the day Crayola Crayons first came into the market, March 31st.  Hanapin Marketing staff members (the people behind PPC Hero) had some fun and got some of their family members to color our cool illustration of PPC …


Sweet Sixteen Baby! Vote now in Search Marketing Madness

After a crazy week of voting (and so many close races!), the final 16 contenders in this year’s Search Marketing Madness have been decided.  Its now up to you to decide who should move into the Elite 8. Sweet Sixteen …

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Now Hiring: Entire Companies

As the agency behind PPC Hero and Hero Conf, Hanapin Marketing is always looking for people. Really, really good people. Our careers page is always full of openings. We’re always having conversations with PPC professionals near and far. To do …

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Better Attribution Modeling – AdWords or Analytics?

A few days back I read this post about AdWords’ Attribution Modeling being released within the UI. It is a great feature to have in AdWords, but as mentioned in the post, this information does not show us the whole story. …