Latest Resources

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New Video Analytics Page in AdWords for Video

Google Adwords recently announce their Video Analytics page for YouTube videos. Before this addition advertisers looking for info on how their videos performed, outside of when they appeared as ads, …

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#Hanalife – Become A Hanapin Team Member

We ’re hiring both for our Paid Search Team and for non-paid search positions.

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2015 Prediction: The Year of Bid and Budget Automation

2014 is winding down and I’ve begun contemplating the future of PPC. I believe 2015 will be the ‘year of bid and budget automation’.

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PPC Agency Consultation Services

Some PPC accounts don't require agency management, but rather consultation from time to time. One-time and ongoing consultation may be the right option for you.

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Pay Per Click 2015 Predictions
Predicting RLSA Expansion In 2015

My belief is that Remarketing Lists for Search Ads will grow and expand among advertisers into 2015. Content and product categories will be leveraged.

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Knockout PPC for 2015

Two New AdWords Features You Should Start Using Today

It’s been a busy week for AdWords, as they’ve released two new features to help us manage our campaigns more efficiently.

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The Art Of The PPC Account Transition

Whether you work for a PPC agency or in-house, one thing is for certain – you will at some point be engaging in an internal account transition.

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The PPC Marketer’s Mobile Campaign Toolkit – New from Unbounce…
- Get everything you need to optimize your mobile PPC campaigns!

If you have read up on anything mobile PPC here lately, you’ll know it is consistently growing and local mobile …

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Knockout PPC for 2015

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Is Your PPC Budget Setting You Up To Fail?

Learn which digital marketing channels are expected to grow in 2015 and how to budget accordingly.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Liveblogging Google’s Event “Join us as we click through AdWords…

We're liveblogging Google's livestream event as AdWords product managers look back at 2014 highlights and success stories.

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Proud member of #PPCCHAT
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PPC Hero is a proud member of #PPCChat

More Sessions for a More Personalized eCommerce Event

As any PPC Hero who has attended can attest to, you can always count on quality content from a Hero Conf event. And Hero Conf eCommerce Summit will be no different. …

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Knockout PPC for 2015

How Many Of Your Ads Are Going Nowhere?

At Hanapin, we create tools with you in mind. How can we help you do your job better? What can we do to help you save time or reduce spend? …

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