header PLAs

PLAs on Smartphones: Enhanced Campaigns Impact

Google just announced that PLAs will begin showing on mobile devices globally.   If you upgrade to enhanced campaigns, your products will automatically be eligible to display for Smartphones.

Officer Barbrady

How To Create Customer Profiles For Your Facebook Ad Campaigns

What is a customer profile? Police are notorious for creating profiles. They put these together to help others know what to look for when hunting down a criminal. We’re not going to be hunting down criminals today, but we will …

beta brands

Why So Many Ads for Beta Brands?

OK, because I notice the ads on my Facebook page a bit more than regular folk, I sometimes find myself wondering “why is this ad targeted to me?”   If the ad seems too on the mark, I wonder how …

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Bing Helps You Improve How You Match Your SQRs

Bing has decided to bring another analysis tool to the table this month.  PPC Heroes love anything that makes the path between us and extreme optimization as short as possible.  The most recent features applies to Search Query Reports We …

broken display

Case Study: Boosting Display Campaign Traffic Quality

Last week PPC Hero’s own Eric Couch detailed how to make display campaigns with higher quality traffic using category exclusions. On the back of his post I thought I’d set up a case study in one of my accounts and …

Product Listing Ads Shopping Cart Kitty

The Total Guide to Product Listing Ads: Part 5, Targeting Strategies

You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But, …

Hero Conf Hero Pose Feature

The Five Biggest Moments from Hero Conf 2013

After all the planning and anticipation, it’s hard to believe that Hero Conf 2013 is actually over. But now that we’ve had some time to relax (and recover), we thought it would be a good idea to take a step …

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Identifying The Reasons Why Your Landing Page Doesn’t Convert Very Well

We all know this, but the purpose of the landing page is to create a conversion. Some of the more common conversions are: leads, sales, and calls. The truth cannot be dulled and stands the test of time. I pose …

Product Listing Ads Shopping Cart Kitty

The Total Guide to Product Listing Ads: Part 4, How to optimize your PLA campaign in AdWords

You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But, …