Thanksgiving is only 2 weeks away!  Black Friday and Cyber Monday are looming, if you want to capitalize on holiday revenue, now is the time to ramp up your website and in-store promotions to drive sales and capitalize on extra holiday revenue. As part of our holiday shopping blog series, today we’ll discuss some tips …

Quite the week for PPC news if I do say so myself. We also have a ton of SEO news that can be found at our sidekick site, SEO Boy! Further, I would like to give two thumbs down to the turn to winter. If only PPC Hero had the ability to change the weather. I may have to look into that … Anyways, here’s the weekly goods:

• Sometimes trying to target the long tail can be difficult. Scott Brinker …
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Whenever we are reading through the dozens upon dozens of blogs that we subscribe to, we are always on the the lookout for anything pertaining to the Google AdWords Quality Score. Anyone who reads PPC Hero can attest to the fact that we love to discuss the AdWords Quality Score. So, whenever we see a post about this topic our interest is automatically piqued!

On Tuesday, we discovered a post on Search Engine Watch entitled, “Google AdWords Quality Score …

Regardless of what is happening with the economy on a macro level, people are still going buy gifts this holiday season. There may be fewer dollars spent this year than in previous years, but there are still thousands of purchases waiting to be made. Now, your challenge as an SEM manager is to acquire as many of those precious sales as possible. With competition getting tighter, you need to …

The Hanapin Marketing SEM crew is looking for new team members. If you’re reading PPC Hero, then you are already ahead of the pack! We are looking for a Senior Search Marketing Consultant and a Junior Search Marketing Consultant.

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Don’t be lured by the bright lights of the big city! Come work for an award-winning and fast-growing tech company, in Bloomington, Indiana.? Hang out with people who understand Twitter, work with some of the best brands …

While consumers will still be buying Christmas presents this year as normal, they will be a little more picky about what they’re buying, how much they’re paying, and where they’re buying.

So far this week we’ve learned about earning extra revenue by advertising via shopping search engines, and how to maximize your ROI by shopping cycle bidding strategies.  As day three in our holiday series, I’m going to go over …

The elusive PPC Hero has been spotted in several places around the blogosphere here lately. The PPC Hero team has three great news items to share with everyone!

We have been long-time readers of Website Magazine and recently, we’ve been asked to contribute to this very fine publication! Our most recent article, Developing the Right PPC Bidding Strategy, was published in the November edition, and you can also find the article …

Ho! Ho! Ho! Merry Chrismahanakwanza! Whichever holiday you celebrate, one thing is for certain – the end of November marks the beginning of the official holiday shopping season. As part of our week-long holiday shopping expose, today I’d like to share with you tips on laser-targeting potential customers with your bidding strategy! Whether you are assessing keywords and the buying cycle, or diving head-first into demographic targeting, …

Welcome to our week long exploration of the tips and tricks necessary for increasing retail sales during the holidays!  As we are all aware, Black Friday and the following weeks are well, BIG. Big enough to be recognized as the most important shopping time of the year, in stores and online. Therefore, you need to plan ahead to capitalize on this opportunity to the fullest extent! Today, I …

One great source of insightful, interesting paid search marketing webcasts is Search Marketing Now. We attend their webcasts often and usually take away a handful of good ideas for our own PPC accounts. We thought we’d let everyone know that the Search Marketing Now team has two great webcasts coming up. Here is the schedule:

November 11 - 1 PM EST

Writing Killer Text Ad …