Brad Geddes is one of my favorite bloggers, and he has a really interesting link to a YouTube video that talks about how you can get information at the keyword level in Google Analytics that shows what conversion rates you get at what position in the SERPS. You can view the video here:
I have wondered at times for a particular account that recently lowered its budget if our positions are just too low now to generate the …
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Since we’re only a couple days away from the end of 2009 and many of us are working a short week this week, it seems like a good time to pull out a classic end of year cliche: the Resolution List! Like many people, I don’t like New Year’s resolutions. I usually don’t make them, partly because choosing an arbitrary date – January 1st, for example – to begin making life changes always seemed a bit disingenuous, and partly because, like most people, I rarely keep them anyway. However, this year, instead of making promises about my personal life – …
Yeah! Perhaps we’re in the minority, but we love the weather at this time of year. You can have snowball fights, go skiing, make a snowman, go ice skating… and don’t forget sledding! Sledding is the best. It isn’t really a sport and it doesn’t require any skill aside from sitting and holding on, and you get to go really fast! PPC Hero is taking full advantage of the snowy hillsides, but Ms. Clicks looks unimpressed. What?! She’s hard to please! Happy holidays everyone!
There’s a continuous debate in the search marketing industry about which is the more effective and efficient use of resources: pay per click or natural search engine optimization. Obviously, I’ll be supporting the PPC side of this argument. Our trusty sidekicks over at www.SEOBoy.com can be counted on to back the natural optimization horse in this race, and the good people at Search Engine Watch have provided a good breakdown of both sides of the discussion that took place last week at Search Engine Strategies Chicago 2009.
Before discussing the benefits of PPC vs. SEO, I must make …
Properly organizing keywords in your PPC campaigns is crucial to success. Search Engine Land’s Josh Dreller interviewed WordStream’s Larry Kim to understand best practices in keyword grouping and some new keyword research tools that PPC managers can use.
Believe it or not, it is time to start preparing for post-holiday optimizations in your pay-per-click campaign. Check out the AdCenter Blog for a checklist for their PPC post-holiday checklist.
Even though Google has closed the Local Business Center, Local is still the buzz word of the moment. Search Marketing Standard has a post this week on Optimized Local PPC Targeting. …
This article was written by John A. Lee, Paid Search Manager at WordStream Inc., a provider of keyword tools for pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords.
Search engine marketing and profitability are two things that should go hand-in-hand. As many of you know all too well, this isn’t always the case. When you add keywords to the discussion of SEM and profitability, the difficulty level can multiply rather quickly! Through the years, search marketers have grown increasingly savvy about discovering and managing the keywords they target, whether using the Google Keyword Tool, bid management …
I have clients and potential new clients ask me all the time how can they improve their quality scores in their Google, Yahoo and MSN PPC accounts. Quality Score is based off of relevance to the users search query and user experience. The higher your quality score is, technically the lower you pay for your clicks and the higher you can get in position in paid advertising. Below are my top 5 tips on how to generate a higher quality score:
With so many new features coming out in online marketing these days, it is easy to lost sight of the small things that can impact your PPC account. Inspired by an SES Chicago panel, Kevin Lee has posted the top 10 oversights in base search best practices.
Don’t forget to take advantage of all the free tools that are out there to help you with your PPC campaigns. Search Engine Land’s Brad Geddes provides some great tool suggestions in his post “7 Incredibly Valuable But Underused Free Tools For PPC Marketers”.
Just in time for the Holiday season… Search Engine …
In the second week of December, we’re quickly approaching the end of the biggest gift-giving, and therefore the biggest shopping, period of the year. So, here’s one of the most important questions a good search marketer can ask himself/herself to take advantage of the huge spike in search traffic: “What am I searching for?”
This is not a philosophical, soul-searching question aimed at self-discovery, but instead an attempt to determine which terms and phrases we, as experienced (or not so experienced, in some cases) search professionals, might be using to narrow down and qualify our options during our own holiday shopping.
Without …
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