Latest Resources

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Gain Insight Into User Intent With These Two Analytics Reports

Google Analytics is a powerful tool when used in the right ways, and the Site Search and Behavior Flow reports are good examples of that.

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6 Hidden Mistakes Killing Your PPC Campaigns – New Whitepaper!

People make mistakes, it happens. Until we can create perfect automation for everything revolving around PPC, there’s bound to be some hiccups along the way to PPC Nirvana.

However, fear …

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How to Use Client Service Reports to Improve Retention

Series week continues today as Kayla explains how to use a less traditional “report” and take more of a client relations approach to the topic.

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Morning Clicks: Google Puts More Focus on Mobile and More
- The focus this week for Google continued to be on mobile advertising. Google officially launched Mobile-friendly labels.
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Make Facebook Ads Even Better With Google

Facebook Ads is one of the best channels for driving quality traffic to websites. It has great ad products and an amazing targeting platform.

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Use The Destination URL Report To Find Your Best Landing…

The destination URL report easily allows you to assess performance of PPC landing pages across the account.

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Use Remarketing For Search This Holiday Season

Many people do their holiday shopping online, so if you haven’t implemented Remarketing List For Search Ads (RLSA) in your accounts yet, now might be a good time!

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Making Good Use Of Those Location Extensions

Identify exactly what locations are promoting in-store response, not just online response, in a segmented version of your AdWords location extension report.

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Stop Wasting Time: 3 Helpful Browser Tools for the PPCer

Have you heard about these helpful tools hiding in your browser for the busy PPCer? Learn about them here.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Agency Tips: 7 Steps for Communicating Bad News

View 7 steps for better communicating bad news and possible solutions to clients.

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The Do’s & Don’ts of Agency Goal Setting

This post outlines some basic do’s and don’ts that will help clients set appropriate PPC goals with their agency.

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Turn Interest Into Income – New Ecommerce Toolkit!

With the rise of Google Shopping Campaigns and dynamic solutions now available to advertisers, your eCommerce PPC can be targeted more specifically toward your user with a high ROAS. The …

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