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Hero Conf 2014: 15 Things You Don’t Want to Miss!

Hero Conf is two and a half days of world-class content and non-stop networking. But what about those extras that put it over the top? Here are 15 things you won’t want to miss!

ppc teamwork agency and in-house

How to Use An Agency to Help Your In-House Team, Not Replace Them

So you’ve got a team of multiple people (for our purposes, team = more than one person) managing your paid search campaigns, but you’re getting the feeling there is something missing. Not that your team isn’t doing what they can …

Hero Conf 2014

Dear Diary, Hero Conf 2014 Is Gonna Change My Life

Once upon a time— April 2013 specifically— in Austin, Texas many little PPC Heroes gathered to build their knowledge of all things PPC. What resulted was a mindblowing series of presentations, panels, workshops and social events that kept the folks …

The New Bing Logo on PPC Hero

Increase Search Term Insight With Bing’s “Zero Clicks” Update

Lately, Bing has been implementing changes to enhance the insights and ease of account management. A couple weeks ago, we let you know about updates to Bing report statistics and metrics. Yesterday, we shared new Bing campaign features that allow you …

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Small Changes That Make Bing Faster

Sometimes, it is as easy as asking.  Bing Ads listened to feedback from its users and added some additional features to their campaign tab, which should be live across the Bing Ads interface. While these changes will not change the …


Vote for Round Two! Search Marketing Madness Continues

The first round of voting closed on Friday and we’re moving onto round two for this year’s search marketing madness!  Congratulations to all of the contenders that were able to make it to the next round of the tournament.  There …


Keep Your Company’s PPC Spend In Check [New Webinar]

Budget, goals, results….as someone responsible for your company’s (or department’s) bottom line, those terms go through your mind constantly. Are we spending too much in that area? How can I increase revenue? Should we be doing something differently? Are we …

Bing Unicorn

What You’re Missing in the Bing Report Center

As part of this month’s PPC Hero series, we’re diving in to the little known, oft-neglected, and unknown reports that you can use to turbocharge your PPC performance. I don’t know about you, but “little known”, “oft-neglected”, and “unknown” definitely …

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#ThinkPPC Webinar – PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape [Webinar Recording]

Stretching the marketing dollar can be a daily battle and with the continuous tussle for PPC in particular, you’ve probably had your share of challenging issues and questions. How do you prioritize your marketing dollars? When should you think about …