As we move closer to the Holiday season, Google continues to come out with features to help eCommerce advertisers during their busiest time of the year.
Tuesday, November 25th at 1pm ET
Google Analytics is a powerful tool when used in the right ways, and the Site Search and Behavior Flow reports are good examples of that.
People make mistakes, it happens. Until we can create perfect automation for everything
revolving around PPC, there’s bound to be some hiccups along the way to PPC Nirvana.
However, fear …
Series week continues today as Kayla explains how to use a less traditional “report” and take more of a client relations approach to the topic.
- The focus this week for Google continued to be on mobile advertising. Google officially launched Mobile-friendly labels.
Facebook Ads is one of the best channels for driving quality traffic to websites. It has great ad products and an amazing targeting platform.
Have you heard about these helpful tools hiding in your browser for the busy PPCer? Learn about them here.
The destination URL report easily allows you to assess performance of PPC landing pages across the account.
Many people do their holiday shopping online, so if you haven’t implemented Remarketing List For Search Ads (RLSA) in your accounts yet, now might be a good time!
I’ve put together a list of the top 5 mistakes (FAILS) that I frequently encounter in paid search campaigns, along with possible solutions.
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Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!
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This post outlines some basic do’s and don’ts that will help clients set appropriate PPC goals with their agency.
With the rise of Google Shopping Campaigns and dynamic solutions now available to advertisers, your eCommerce PPC can be targeted more specifically toward your user with a high ROAS. The …
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