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Living In The Micro-Moment: Rethinking PPC Strategy
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On May 5th, Google introduced Micro-Moments. Learn about Micro-Moments and how to align PPC strategy to influence the user purchase journey.

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Keep Calm And Upgrade Your AdWords URLs
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All AdWords destination URLs need to be upgraded to final URLs by July 1st. See what you need to do to be ready

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PPC Restrictions
How Policy Updates Helped Increase Conversions by 34% – The…
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If you have a diversified PPC strategy and are quick to adapt, you can take a bummer of a situation like policy restrictions and turn it around.

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GraphReports
[New Whitepaper!] Creating PPC Reports That Really Matter
- In this whitepaper, we'll discuss how you can have an effective report that is easy to understand and read.
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Getting Started With AdWords Scripts
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AdWords Scripts can save a ton of time managing PPC accounts. Read more so you can get started!

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Twitter Unveils Product And Place Pages
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Twitter will start testing two different ways to make it simpler for you to discover relevant content about products and places on Twitter, along with giving advertisers a greater outreach.

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Reassessing The Classical Definition Of ROI
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This post will go in depth about the classic definition of ROI, why it’s outdated, and the different types of ROI you should consider when determining success.

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Register Now for the Best Prices at Hero Conf London!
- Hero Conf London, your best opportunity to connect with PPC Hero friends new and old, is fast approaching. We’re headed to London for the first time, October 28-30, 2015 at the Millennium Gloucester Hotel London Kensington.
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Hanapin Marketing

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Supercharge Your Keyword Research With 5 Bing Ads Intelligence Hacks
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If you haven't given Bing Ads Intelligence a try, you are missing out on great keyword insight and expansion.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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6 Killer PPC Conversion Tactics You Need To Try [On…
- In this webinar recording, experts from DialogTech and Hanapin Marketing give you the lowdown on 6 killer PPC conversion tactics you need to try now.
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One Huge PPC Mistake: Conflating Tactics With Strategy
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Paid search accounts aren’t just a tactic in a more encompassing marketing strategy, but rather, they deserve strategies of their own.

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Top Ten Paid Social Media Advertising Hacks of All Time…
- Join Larry Kim for an exclusive live webinar, Top Ten Paid Social Media Advertising Hacks of All Time, moderated by PPC expert Matt Umbro.
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