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6 Strategic Tools Your PPC Agency Should Be Providing

This post covers 6 strategic tools that help provide value to clients beyond solely PPC performance reporting.

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Introducing a New Performance Metric: Keyword Total Weighted Value

One of the biggest mistakes a paid search professional is operate under the auspices that the data available to them in their various interfaces— AdWords, Analytics, etc— is the only data out there.

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Cut Through The Marketing Filler With Review Extensions

There is a solution that allows you to convey to the potential customer, in a way that is credible how great your business really is with review extensions.

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Tools PPC Hero
6 Google Analytics Features You Need To Understand

Google Analytics is an invaluable tool to use in conjunction with your paid search efforts. Learn how to use 6 important features to get the most utility.

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Utilize PPC To Fill Other Marketing Funnels

Paid search provides a great opportunity to fill other marketing funnels with leads and/or cross selling opportunities.

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How To Go About Adding To Your PPC Mix

We’ll discuss a few different scenarios for creating the right PPC marketing mix and when to expand into additional channels.

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PPC Shopping
Big News for Bing Shopping

Bing Ads announced that a Shopping Campaigns beta will run for a limited number of advertisers, and be extended to all advertisers over the coming months.

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The Hierarchy of PPC Account Realization

It won’t be a perfect analog but developing a PPC framework allows for more meaningful discussions around account work and understanding our own behaviors.

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Hanapin Marketing

Final Chance to Join Your Fellow PPC Heroes in Person!

We’re beyond excited for next week! Hero Conf begins in Portland, OR on Monday, April 27. And we’d really love to have you join us at the PPC Conference of …

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

My Top 10 Favorite Paid Search Tools

I have compiled a list of my favorite paid search tools. Some have saved the day, others I use on a daily basis, and others are simply fun tools to use.

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[New Whitepaper!] 9 Ad Tests You Should Be Doing In…
- This whitepaper offers nine ad testing examples that are transferable to almost any paid search account.
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Facebook Custom Audiences – Targeting Those Who Know You Best

In seeking out new sources of leads beyond traditional search engines I started a Facebook Custom Audiences campaign.

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