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No Conversions? No Problem. Optimizing When Conversions Are Few And…
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In instances where clients aren't tracking conversions or conversions just don’t happen all that often, we have to get creative in how we think about performance and optimization.

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The 4 Mobile App Campaign Types You Need To Know
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Let's go beyond taking users to your site or driving them to call but actually getting them to download your app, which could stay on their mobile device forever.

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The 4 Personality Types You Deal With In Paid Search
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The following types and traps are what to do when communicating to the 4 personality types.

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How To Excel Your Search Query Reports
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Search query reports are a fact of life. No matter how great your keywords are, there will always be queries that don’t quite match your target.

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Promotion/Relegation – Hero Conf London Speaker Edition
- When it comes to selecting speakers for Hero Conf, we're a pretty serious bunch.
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[New Case Study!] How We Increased Android App Installs by…
- This case study discusses how changing a simple AdWords default setting increased Android app installs, while also staying below CPI goal.
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Find Your Most Interested Fans With Facebook Video Remarketing
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What if there was a way to filter people inside the Facebook interface without them necessarily having to go to your site. What would something like this look like?

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The Coolest AdWords Feature You Aren’t Using
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For those who have been on the fence, creating dynamic ads is a great way to stand out from your competition while also including highly relevant information.

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Google Goes All In With Location Based Paid Search
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In late May, Google released updates related to location based searches. Google is testing a variety of formats in which the ads may appear.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Expanded Text Ads Extending Into Bing
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Fear not fellow PPC Heroes, Bing Ads recently announced that the Expanded Text Ads format will be compatible in their platform.

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What You Should Expect From Expanded Text Ads
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Google announced that advertisers will now be able to write longer, more detailed ad copy. Find out what it means for you and what to expect.

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[New Whitepaper!] 4 Tactics To Prepare Your Paid Search For…
- In this whitepaper, we’ll cover 4 tactics to make the back to school season a success for your paid search efforts.
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