To help you get the most out of your Custom Audiences, Hanapin assembled a comprehensive list of over 100 of our favorite Facebook Custom Audiences.
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Keyword selection is crucial to PPC success, but an over commitment to keywords neglects all the other components that go into a successful account.
Ever since AdWords gave us ad customizers we have been able to write text ads with dynamic elements without using scripts. Check out my case study.
Learn about an ecommerce remarketing tactic that is used to remarket items of interest to users who either viewed or purchased a certain product.
There are palatable reasons you may want to bid on your pure brand PPC keywords. I'll explain why in this post.
Using impression share when changing bids is extremely important and average position does not take impression share into account. Use the impression metric.
There are a few things that you’ll need to know to successfully pass the AdWords mobile certification exam. Read on for my tips!
When working with tools, there are times that these costars become more of a thorn in my side than the benevolent assistants I need. When does it become time to make a change?
- In this whitepaper, we will cover the basics and help you determine which model is right for you. -
Nice visualizations can make it easier to find key takeaways and/or understand what’s happening in the account. Read our 5 rules of data visualization.
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Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!
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Check out the third and final installment in my dissecting PPC agency pricing models series.
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In the field of digital marketing, there are many attributes that combine to make a great leader. Read on for my top five.
YouTube provides an enormous opportunity to gain brand exposure. We’re an on demand generation where television consumption is down and digital is rising.
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