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Identifying The Reasons Why Your Landing Page Doesn’t Convert Very Well

We all know this, but the purpose of the landing page is to create a conversion. Some of the more common conversions are: leads, sales, and calls. The truth cannot be dulled and stands the test of time. I pose …

Product Listing Ads Shopping Cart Kitty

The Total Guide to Product Listing Ads: Part 4, How to optimize your PLA campaign in AdWords

You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But, …

Search Marketing Madness PPC Hero

Acquisio Wins Search Marketing Madness!

Congratulations to Acquisio for winning this year’s search marketing madness!  In a hotly contested final round, they bested Search Engine Land to claim the top prize. After a run through the PPC Software Regional, Acquisio beat Andrew Goodman in the …

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Google Tweaks Enhanced Campaigns for the Better: Ad Group Level Bid Modifiers

The PPC obsessed folks of the world received a bit of a win yesterday when Google announced that they will be releasing ad group level mobile bid adjustments soon.  This comes on the heels of the release of enhanced campaigns …

Shopping Feed

The Total Guide to Product Listing Ads: Part 3, How to optimize your PLA campaign in your data feed

You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But, …

sotheby's

Use Google’s Auction Insights to Find Your Competitors’ Mistakes

Auction insights is a feature that Google launched in May of 2012 and it is incredible. It lets you see who is participating in the same auctions as you along with their impression share and some other fun metrics. I …

universe

The Power of Universal Analytics In the Palm of Your Hand

How many times have you been sifting through mounds of Google Analytics data and thought to yourself “I wish I could just pre-filter this data to include the stuff I really want?” If the answer is even once, you’ll like …

Search Marketing Madness PPC Hero

Crown The Champion: Acquisio vs. Search Engine Land

This year’s search marketing madness is down to the final match: Acquisio from the Software Region against Search Engine Land from the Blog Region. Both have fought valiantly to make it to this point.  But just as there can only …

Google Shopping

The Total Guide to Product Listing Ads: Part 2, How to Set Up Your PLA Campaign

You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But, …

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Bing Ads Gets Sassy With Enhanced Campaigns

We all figured it was coming, and it was just officially announced on the Bing Ads blog. Bing Ads will be supporting Enhanced Campaigns soon. (mind = blown) The blog article spends a lot of time going over the difference …