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Moving Beyond Keyword Targeting In 2015
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When I’m asked to think about 2015, the first area I assess is how keyword targeting seems like it’s becoming less relevant due to new targeting alternatives.

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Keep Your Eyes Focused On Non-Google Opportunities
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We all spend a lot time and money in Google AdWords, but big things are in the works for other platforms.

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Turn A Lazy AdWords Report Into A Money Making Tool…
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How do you determine if you have keyword cross-pollution in your account? You use the Search Query Report in Google AdWords and a pivot table, However, the Search Query Report …

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Join Your Fellow Heroes at the World’s Largest All-PPC Conference
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We know you’re already planning to register for Hero Conf 2015, April 27-29 in exciting and eccentric downtown Portland, OR. All your PPC Hero friends will be there, as will …

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Effective Google Analytics AdWords Data Integration
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Throughout 2014, Google Analytics has been rolling out more integrated AdWords data, giving online marketers more insight into performance and behavioral features.

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Knockout PPC for 2015

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4 Bing PPC Predictions To Watch For in 2015
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Learn what 4 predictions could have an impact on Bing Ads pay-per-click in 2015.

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New Video Analytics Page in AdWords for Video
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Google Adwords recently announce their Video Analytics page for YouTube videos. Before this addition advertisers looking for info on how their videos performed, outside of when they appeared as ads, …

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#Hanalife – Become A Hanapin Team Member
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We ’re hiring both for our Paid Search Team and for non-paid search positions.

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Knockout PPC for 2015

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2015 Prediction: The Year of Bid and Budget Automation
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2014 is winding down and I’ve begun contemplating the future of PPC. I believe 2015 will be the ‘year of bid and budget automation’.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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PPC Agency Consultation Services
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Some PPC accounts don't require agency management, but rather consultation from time to time. One-time and ongoing consultation may be the right option for you.

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PPC Hero is a proud member of #PPCChat

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Pay Per Click 2015 Predictions
Predicting RLSA Expansion In 2015
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My belief is that Remarketing Lists for Search Ads will grow and expand among advertisers into 2015. Content and product categories will be leveraged.

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Knockout PPC for 2015

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Two New AdWords Features You Should Start Using Today
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It’s been a busy week for AdWords, as they’ve released two new features to help us manage our campaigns more efficiently.

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