SMM: Championship!
April 6th, 2012 | PPC Hero | Search Marketing Madness
We have made it to the big game, ladies and gents! Congratulations to Fathom Online and Mashable for outlasting the blog competition and making it this far!
So, one last time…please vote in the survey below to determine the 2012 Search Marketing Madness Champion! Voting will be open until noon on Monday, and the winner will be announced Monday afternoon! And, don’t forget, the winner will receive a $200 Amazon giftcard!
New from Google: AdWords Ad Extensions Conversion Data
This week, Google softly launched an incredibly valuable improvement to Ad Extension reporting metrics in AdWords; you can now view conversion data for your ad extensions. I have deemed this a soft launch because there has been no official statement concerning this addition on Google’s blog, but of course there has been a lot of hype amongst industry professionals.
What does AdWords Ad Extension conversion data mean to you? You can see the direct value of ad extensions on your campaign …
Location Targeting Overhaul in Google
Google released multiple important changes to their location targeting this week. You should take note of them, as they’re good changes.
In a rapid fire set of blog posts (six minutes apart, Google? Are you trying to make us all look bad?), the Internet-leader of Internet Leading introduced the changes, which are below:
- The wording on your settings page is going to look different, while the content is almost the same. It
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Paid Search Haiku Contest!
Only the best Search
Marketers know how to write
PPC haikus.
To become a Search
Marketing master you must
First write a haiku.
There is no art form
Like a PPC haiku.
Optimization!
PPC Hero,
Looking for a great haiku,
Offering a prize.
What is it?
In honor of National Poetry Month, PPC Hero is holding a PPC Poetry Slam for the month of April. We want you to create your own haiku about Paid Search Marketing. A haiku is a form of Japanese poetry consisting of 17 syllables written in …
The One Tip That Will Save Your PPC Management Career
I promised you the one tip that will save your PPC management career, and that tip is: Be Flexible. John Lee, Director of Client Services at Clix Marketing, explains in the following interview how flexibility is key for being a successful PPC manager. Watch/ read the interview below for John’s full explanation.
But first…
Hero Conf Countdown
Only 11 days left until we kick things off in Indianapolis at our Sunday evening networking event (7:30 pm at the JW Marriott), and …
SMM Final 4!
April 4th, 2012 | PPC Hero | Search Marketing Madness
The best in each category have been selected! Congrats to our Final 4 who will each receive a $50 gift card. But, we’re not done yet! Please vote in the below survey to select the blogs who will go head-to-head in our Search Marketing Madness championship. We have SEO vs PPC and Social Media vs Blogging, where Mashable and Copy Blogger are making their second straight Final 4 appearance! Don’t forget- the overall champion will receive a $200 Amazon giftcard!…
Mobile PPC: 30% More Leads at 40% Less Cost. Plus, two Pitfalls
April 4th, 2012 | Jeff Allen | Mobile
Mobile PPC works. That’s why every time you talk to Google, read your favorite blog, or head to a conference you hear about how if you’re not doing mobile, you’re not really a pay per click marketer. That last part I sort of made up. But if you are engaging in PPC, you know that mobile is the #1 thing being pushed by every agency and every search engine. Why?
For one of my clients it generates …
$100 Savings. 5 Days Left. Plus, Cash in Your Pocket!
April 2nd, 2012 | Bethany Harvey | Hero Conf
Well, folks, we can barely contain our excitement around the office. We are officially two weeks away from THE paid search conference of the year! And, we are almost to max capacity, so act now to reserve one of the few seats left!
While you’re registering, make sure to think about a colleague or friend who would benefit from expert PPC content as well because you can receive a $100 discount on a 2nd registration through April 6. Don’t miss …
Changes to AdCenter Location Targeting
AdCenter no longer cares about your city. The good news is that the “you” I’m referring to probably wouldn’t read this article, as that “you” is statistically insignificant (at least in the world of internet marketing).
To elaborate, in a recent blog post AdCenter announced that they are removing over 10,000 cities from their targeting options. Two things to note about this large-seeming change that actually really isn’t that big:
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