Latest Resources

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Best Sources And Techniques For Identifying Great Talent

Learn the best sources for finding employees, techniques for identifying great talent, and also whether or not you should hire full-time, part-time, or freelancers.

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Road Trip: How a Small Agency Funds SEM Conferences

There are so many great SEM conferences. Who wouldn’t want to attend them all? We found a way to raise money to attend.

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[Toolkit] 16 Awesome Social Resources You Don’t Want To Turn…
- This toolkit includes over 16 whitepapers, webinar recordings, guides, checklists, and blog posts, right at your fingertips.
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When To Hire Your First Employee

This post will touch on the specifics of when to hire the first person and tangentially many of the related decisions you have to make and consider.

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AdWords Livestream To Announce Latest Mobile Innovations

Tune in Tuesday, May 5th, as Vice President of Product Management at AdWords hosts a livestream focused on delivering new innovations. We will be live blogging!

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Is Your Account Leaving Money On the Table From Lost…

We will dissect the various forms of impression share metrics, show how to calculate incremental conversion opportunities lost to budget and ideas to help improve total impression share.

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4 Design Principles You Need To Understand In Conjunction With…

Join us as we review a few design principles to keep in mind when designing or editing a landing page.

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Segmenting Top And Poor Product Performers – A Google Shopping…

Read how two new Google Shopping campaign types were created in order to improve conversions and efficiency.

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Hanapin Marketing

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Target New Audiences Through Paid Search

PPC provides a highly controllable channel from which you can test, forecast and project business goals and performance.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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2015 Search Marketing Madness Winner Announced

Read on to see who won the 2015 PPC Hero Search Marketing Madness Tournament.

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Proud member of #PPCCHAT
Tuesdays @ 12pm ET


PPC Hero is a proud member of #PPCChat

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3 Easy AdWords Reports You Might Not Be Using

Check out these 3 simple reports you can pull from AdWords to improve bottom line performance.

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Important URL Updates Coming To Bing Ads

Bing Ads is working to ensure that campaign management is both seamless and efficient between itself and Google AdWords. Find out more.

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