Latest Resources

Join Your Fellow Heroes at the World’s Largest All-PPC Conference

We know you’re already planning to register for Hero Conf 2015, April 27-29 in exciting and eccentric downtown Portland, OR. All your PPC Hero friends will be there, as will …

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Effective Google Analytics AdWords Data Integration

Throughout 2014, Google Analytics has been rolling out more integrated AdWords data, giving online marketers more insight into performance and behavioral features.

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4 Bing PPC Predictions To Watch For in 2015

Learn what 4 predictions could have an impact on Bing Ads pay-per-click in 2015.

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New Video Analytics Page in AdWords for Video

Google Adwords recently announce their Video Analytics page for YouTube videos. Before this addition advertisers looking for info on how their videos performed, outside of when they appeared as ads, …

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#Hanalife – Become A Hanapin Team Member

We ’re hiring both for our Paid Search Team and for non-paid search positions.

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Knockout PPC for 2015

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2015 Prediction: The Year of Bid and Budget Automation

2014 is winding down and I’ve begun contemplating the future of PPC. I believe 2015 will be the ‘year of bid and budget automation’.

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PPC Agency Consultation Services

Some PPC accounts don't require agency management, but rather consultation from time to time. One-time and ongoing consultation may be the right option for you.

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Pay Per Click 2015 Predictions
Predicting RLSA Expansion In 2015

My belief is that Remarketing Lists for Search Ads will grow and expand among advertisers into 2015. Content and product categories will be leveraged.

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Knockout PPC for 2015

Two New AdWords Features You Should Start Using Today

It’s been a busy week for AdWords, as they’ve released two new features to help us manage our campaigns more efficiently.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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The Art Of The PPC Account Transition

Whether you work for a PPC agency or in-house, one thing is for certain – you will at some point be engaging in an internal account transition.

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The PPC Marketer’s Mobile Campaign Toolkit – New from Unbounce…
- Get everything you need to optimize your mobile PPC campaigns!

If you have read up on anything mobile PPC here lately, you’ll know it is consistently growing and local mobile …

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Knockout PPC for 2015

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Is Your PPC Budget Setting You Up To Fail?

Learn which digital marketing channels are expected to grow in 2015 and how to budget accordingly.

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