Latest Resources

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The Hidden Benefits of PPC Conferences

In my opinion, the main benefit of attending a PPC conference is to interact with others in the industry.

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Is It Time for a PPC Management Quality Score?

Can we help Google move past their interest in increasing account spend and begin emphasizing the long-term solution of creating a culture of trustworthy professionals?

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12 PPC Agency Solutions You May Not Know About –…

The number of agencies offering digital marketing services continues to grow each day. From two-man shops to teams well in the hundreds, agencies offer a wide spectrum of solutions that …

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Quality Score PPC
6 Easy Landing Page Updates To Improve Quality Score

A post that covers easy adjustments you can make to your PPC landing pages to positively impact quality score. A better quality score means lower CPCs.

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Hero Pro Scripts
New AdWords Scripts! Non-Converting Keywords and Busted CPA

Making mistakes are a big part of managing a PPC account. There is so much we can learn from our mistakes, and the moment we see them as lessons or opportunities …

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Why Your PPC Keywords Aren’t What You Think They Are

When you realize that keywords only exist on the PPC marketers end, you understand that users do not search for keywords – they perform search queries.

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5 Tips To Improve Client Communication

This post will share 5 tips I’ve found to help clarify common client miscommunications that occur when managing PPC accounts.

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7 Questions To Ask A Prospective Pay Per Click Agency

Prospective pay-per-click agencies should give intelligent and insightful answers that instill confidence in clients.

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PPC Hero Post 10.13.14
13 Reasons You Should Geo-Target PPC Campaigns

Targeting campaigns at the city level gives us that much control over our keywords, ads, landing pages, performance and so much more!

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

Nine Things You Should Know About PPC Analytics

Running effective PPC campaigns can be competitive and expensive (really expensive if you’re not careful!). As a digital marketer, its important for you to run efficient and successful campaigns that …

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The Ultimate Guide to Google Analytics – Part 1: Administration…

The Ultimate Guide to Google Analytics is an overview of the basic configuration and administration settings of the the free version of Google Analytics.

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A Global Cost View Across Digital Channels in Analytics

Google Analytics has a great tool called Data Import, which allows you to manually import cost data related to other marketing channels.

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