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Keep Your Company’s PPC Spend In Check [New Webinar]

Budget, goals, results….as someone responsible for your company’s (or department’s) bottom line, those terms go through your mind constantly. Are we spending too much in that area? How can I increase revenue? Should we be doing something differently? Are we …

Bing Unicorn

What You’re Missing in the Bing Report Center

As part of this month’s PPC Hero series, we’re diving in to the little known, oft-neglected, and unknown reports that you can use to turbocharge your PPC performance. I don’t know about you, but “little known”, “oft-neglected”, and “unknown” definitely …

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#ThinkPPC Webinar – PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape [Webinar Recording]

Stretching the marketing dollar can be a daily battle and with the continuous tussle for PPC in particular, you’ve probably had your share of challenging issues and questions. How do you prioritize your marketing dollars? When should you think about …

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Be Even More Liked With This Guide: The Five Laws of Great Social Ads

PPC marketers aren’t the only ones who are often tempted to conclude “if this strategy worked over here, it should work just as well over there,” but we might be the ones who need to be most skeptical of that …

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Turn A Lazy AdWords Report Into A Money Making Tool

As PPC Heroes, we like to think we’ve got all sorts of magic stuffed up our sleeves. Truth be told, there are plenty of approaches we use that may be less common to the outside world. That’s why this week’s …

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400 PPC Heroes Walk Into a Bar…

(punchline to follow an amazing 3 days at Hero Conf, April 28-30 in Austin, TX) Hero Conf entertainment is planned to be one-of-a-kind, quirky and fun – just like us! We’re going all out on Monday night, with The Bar …

Wave

Google Trends: Why You Can’t Ignore The Wave Of Change Anymore

One type of report that some account managers fail to utilize to incorporates the outside world. Typically our first stop in this search for large-scale behavior is Google Trends. Now, before you navigate to this page and spend the rest of your day investigating…

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Search Marketing Madness is Back! Vote for Round One

Let the madness begin! It’s officially tournament time and Search Marketing Madness is back. This week is round one and we’ll commence today with all four regionals – Best PPC Conference, Best PPC Blog, Best PPC Software, and Best PPC …

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3 Facebook Reports You Should Be Running

As PPC Heroes, we like to think we’ve got all sorts of magic stuffed up our sleeves. Truth be told, there are plenty of approaches we use that may be less common to the outside world. That’s why this week’s *Series Topic* …

Device-Bid-Adjusters

Fast & Easy Device Bid Adjustments from Hero Pro

If there is one thing we know it’s that digital marketing is becoming more customized and tailored to the customer at every turn. As proof, somehow mysterious social ads knew I had searched for a guitar amp at the local …