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How To Use Multi-Channel Funnels To Improve Your PPC
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Failure to understand paid search’s contribution to the entire digital marketing program leads to lost opportunity and scaling back when you should be scaling up.

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PPC Competition Bidding Monopoly
How To Find Your Competitors’ Bidding Schedule
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When digging into Auction Insights in the AdWords interface, you are able to utilize segments, with time and device as the options of segmentation.

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Making A Commitment To Our Community
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After reflection on the value of volunteering as a part of a healthy work-life balance, Hanapin decided to make a more meaningful commitment to the community.

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Amazing Automated PPC Rules You Must Use
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PPC automated rules can help you save time and money and help you achieve account goals.

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Building Relationships For The Future
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Consider keeping in touch with lost opportunities to develop a healthy relationship and even keep the door open for working together down the road.

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[New!] Guide to Facebook Advertising – The Basics
- If you've decided to jump into the world of Facebook advertising, then this guide is for you!
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Tell Me Where It Hurts – A Quick Diagnosis Tool…
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By combining a couple of simple reports, you can quickly diagnose an ailing account and go from zero to PPC Hero.

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10 Visual AdWords Reports You Should Be Using
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As data analysts, we often overlook the value of visualizing our PPC data. Lucky for us, the AdWords Report Editor has made data visualization easier than ever.

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3 Reasons Not To Run Facebook Ads
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Get the most value and maximize results from Facebook. Make sure your business is setup for success by having a Facebook marketing strategy.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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How To Determine Your Next CRO Test – Part 2
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Last month, we discussed the struggles with determining your next CRO test. This month we’ll take a look at a few more factors that will help you determine your next test.

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The AdWords App For iOS Is Here
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The announcement we’ve been anticipating for months has finally been made: The AdWords app for iOS has been released!

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Top Reasons I Can’t Wait For Bing Ads Mac Editor
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Last November, Bing announced the addition of the Bing Ads Editor for Mac. Learn more about why users are so happy about this announcements.

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