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Account Structure: The Backbone of PPC Success
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Prior to my career in paid search, I spent time designing databases. It was instilled in me that a great structure was key to a great database. If the structure …

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Get 1-On-1 Guidance From Our CRO Experts!
- It’s not often a conference provides the opportunity to discuss, one-on-one, the specifics of your account and campaigns.
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The Necessity of Regular Bid Changes
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Bid strategy is often lost in all the talk about keywords, structure, and ad copy. At its core, AdWords has always been an auction and bids ultimately have a major impact on success.

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Write Better Ads For Your Mobile Audience
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Setting aside your opinion on profitability of mobile traffic, if you are going to target smart phones, then you need to write mobile specific ads.

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Hero Pro Scripts
4 Plug and Play Adwords Scripts For Keywords, Display, CPA,…
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For most aspiring guitarists, Guitar Hero is about as close as they’ll get to playing the guitar. Instead of spending loads of time learning sheet music and practicing all you …

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Morning Clicks: Clueless Corporations, Beautiful Excel, and More
- Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
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PPC Phone Calls
Google AdWords Introduces Website Call Conversions
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Conversion tracking when someone calls from a website after clicking an ad has seemed to be an issue for a lot of advertisers. This issue should occur no more.

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Now Voting – Most Influential CRO Experts for 2014!
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So as many of you know every year PPC Hero launches the Top 25 Most Influential PPC Experts of 2014. We’ve found it to be, not only a very popular …

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Why Do We Test PPC Ads?
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Ad tests have you feeling blue? They're incredibly time intensive, and difficult to do well. Remind yourself why you started testing in the first place, and fall in love with the programmatic ad test all over again.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

Storm Impact
The Real Impact of AdWords Close Variant Changes
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A look at data from existing accounts on how close variants affect performance. Check out the findings for eCommerce and lead gen performance on PPC Hero.

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Tuesdays @ 12pm ET

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PPC Hero is a proud member of #PPCChat

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Expect Accountability From Your PPC Agency
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As a client, you should expect accountability and professionalism from your paid search agency. Your agency should take the time to learn your business and genuinely care about the success of your campaign.

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Why It’s Crucial To Audit PPC Accounts Ahead of Management
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PPC account audits allow the agency to get a solid introduction to the campaigns they may end up managing, while the client can learn more about the agency.

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