It’s unlikely that John Stockton has ever heard of PPC Marketing, but if he had, rest-assured, the following would be his favorite report.
Hero Pro's Ad Guardian does something you simply don't have time to do. It constantly monitors your website for downtime and pauses ads when your site goes down.
Google Analytics is a powerful tool when used in the right ways, and the Site Search and Behavior Flow reports are good examples of that.
People make mistakes, it happens. Until we can create perfect automation for everything revolving around PPC, there’s bound to be some hiccups along the way to PPC Nirvana.
However, fear …
Series week continues today as Kayla explains how to use a less traditional “report” and take more of a client relations approach to the topic.