Google Analytics Cohort Analysis
- The Cohort Analysis report is one of Google Analytics' newer features. This report allows you to segment your data by acquisition date, retention rate and transactions..
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[Industry Report] The State of PPC 2015/2016
- See what the experts cared about in 2015 and what their top priority is for 2016.
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Survival Guide
PPC Account Audit Survival Guide: Part 1

There are many reasons why you might want to perform a PPC account audit. Part 1 of your Audit Survival Guide focuses on features that can be found in the AdWords interface.

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Workflow and Campaign Performance Are High Priorities In New Bing…

Bing Ads recently announced a number of improvements to Universal Event Tracking (UTE), the fairly new conversion and goal tracking.

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Are You Too Focused On Your Data?

There is no denying that the appeal of digital marketing is the metrics. In many cases data is as near to immediate as any manager needs. Proper data allows you to more easily make choices, decisions, and scale your efforts as needed.

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Amazon Text Ads To Be Discontinued

Amazon Text Ads were announced just a short time ago, and yet the program is soon to be discontinued.

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Three Things I Learned About Our Lead Generation Clients
- I was recently checking out Hanapin’s very own Carrie Albright’s post on what she’s learned from a year’s worth of hourly ppc data across e-commerce accounts. This post inspired me to find out what I can learn about user behavior in lead generation ppc accounts, and how that behavior varies on weekends vs. the workweek. […]
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On The Road Again – Using Strategy Roadmaps To Drive…

When starting off with a new client, there are a myriad of things that need to be assessed by the account manager that all lead to strategy development.

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Naming Your Campaigns: The Unsung Hero of PPC

Are your PPC campaign names confusing and disorganized? Check out this post where we discuss saving time with a naming strategy.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

[New Whitepaper!] AdWords Reports That Will Make You A More…
- In this whitepaper, we'll dive deeper in the AdWords interface to discuss simple and informative reports to will help you better understand your account and improve performance.
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How to Build a Solid CRO Strategy

With new clients, new websites, and concluding of previous tests, the need for a testing and CRO strategy never stops being important. Creating a structured plan for your Conversion Rate Optimization strategy will align the goals and ensure the process will run smoothly.

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5 Ways Conversion Reporting Could Be Misleading Your Optimizations
- Are you confident the conversions being reported in your account are correct? Each PPC platform reports conversions slightly different and if you’re not clear on how your conversions are reporting, you could be optimizing toward the wrong conversion metrics.
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