Failure to understand paid search’s contribution to the entire digital marketing program leads to lost opportunity and scaling back when you should be scaling up.
As data analysts, we often overlook the value of visualizing our PPC data. Lucky for us, the AdWords Report Editor has made data visualization easier than ever.
Last month, we discussed the struggles with determining your next CRO test. This month we’ll take a look at a few more factors that will help you determine your next test.