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Why Website Redesigns Impact PPC More Than You Think
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Website structural items may seem like minor details for PPC, but they can be the difference between turning a good campaign into a great one.

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Make Your Transition To Google Shopping Campaigns A Smooth One…
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Google is retiring Product Listing Ads (PLAs) in August 2014,and accounts running them will be upgraded to Google Shopping Campaigns. It is best to switch now, manually, so that you’re …

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Presenting the Science and Magic of CRO at Hero Conf…
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Hero Conf Conversion Summit will focus on both the technical AND creative side of conversion, with all new Science and Magic tracks.

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Google Analytics Now Offers Display Targeting Reports
- Google recently launched a new Display Targeting report in Google Analytics.
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Back To School PPC: Get In The Bus Driver’s Seat
- There are many details when approaching Back To School campaigns, or simply evaluating when and how to set this year’s BTS efforts live.
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Morning Clicks: Weird Al Yankovic, Women of PPC, and More.
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Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.

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Is a Lack of Power Balance the Root of All…
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There was a fascinating article in the Journal of Management last week on when, why and how some leaders use their power to benefit themselves and others use it to …

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Project Your Ad Spend During Back To School Season
- The back to school audience will be in the market to purchase. Make sure you are present when they are showing purchasing signs.
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The Top 25 Most Influential PPC Experts in 2014
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It’s that time again, PPC Heroes.

As most readers know, every summer we release our list of the Top 25 Most Influential PPC Experts for that year—it’s a nice way …

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Take Advantage of AdWords Audiences With RLSA Campaigns
- Add audiences to your existing search campaigns and bid differently for them. This technique is known as Remarketing List For Search Ads.
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4 Steps To Back To School Success
- Back to School is just starting, but you’ll be way behind the curve if you wait too much longer to start running your campaigns.
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New Google Revenue Report: Does Slipping Mobile Outweigh Overall Growth?
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Reviewing Google's latest financial numbers, moving forward, does the mobile market share slipping away from Google have a greater impact than their overall advertising growth?

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