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The Basics Of Setting Up A Paid Search Campaign
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For those that are new to the world of paid search, gathering up the courage (and time) to develop an online paid search ad strategy can feel like a daunting task.

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How To Use AdWords Filters To Improve Account Efficiency
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AdWords filters help me quickly identify performance trends and reduce the time it takes to make actionable decisions.

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Snapchat Geofilters: A Valuable Marketing Tool
- A step-by-step guide on how to create snapchat geofilters, why to use them and results from our Hero Conf campaign.
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Why RLSA Efforts Should Have Their Own Campaigns
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We've seen great performance from RLSA, and through Analytics lists where we pinpoint engaged and unengaged users through pageviews and average time on site.

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Top 3 CRO Test Ideas For E-Commerce Clients
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Where should you focus your testing efforts and how do you decide what to test first? Check out our top 3 CRO test ideas for e-commerce clients.

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New Google Shopping Feature: Feed Rules
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Feed Rules allows advertisers to create rules that alter existing values or attributes to make them acceptable by Google Shopping.

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A Script For Identifying Ad Groups That Lack Sitelink Impressions
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Behold an AdWords Script that generates a quick report to help identify opportunities with ad extensions.

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Bing Callout And Review Extensions: They’re Here And You Should…
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Bing recently released two new extensions that you have been seeing on Google for some time now, callout and review extensions.

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The Art Of Networking
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Networking is absolutely necessary if your business wants to continue to grow - let PPC Hero help you make it less stressful and more beneficial.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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All That Glitters Isn’t PPC Gold
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How do you tell the difference between the good and the bad? The PPC Gold and the PPC Pyrite?

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PPC Hero is a proud member of #PPCChat

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Using LinkedIn To Expand Your Network of Opportunities
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For someone working to create strong partnerships for your company, it’s crucial to do anything and everything to make connections and expand your network.

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We’re off to Philly, and You Can Still Come!
- Hero Conf Philadelphia starts Sunday at the Pennsylvania Convention Center. All your PPC friends will be there.
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