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Mobile App Exclusions – How Flappy Birds Tanked My Display Campaign.

As I’m sure most of you are aware, with the roll-out of Enhanced Campaigns we are all now opted into tablets and mobile for AdWords campaigns. While you can set bid modifiers to -100% to opt out of mobile with …


Tips to Tidy Up Your PPC Clutter [Webinar Recording]

Can you feel it? The weather is getting warmer, and the delicate fragrance of newly-bloomed flowers hangs in the air. These are sure signs that spring is right around the corner! But after a long winter of being cooped up …


Overspend and You: Why Your AdWords Spend Goes Over Budget

We’ve all seen our AdWords budgets seemingly ignored by the AdWords system. If you are on a strict budget and trying to stretch it evenly across the month, this can drastically hamper you pacing plans. Why does this happen though?

adwords remarketing

(Almost) Everything You Ever Wanted to Know About Remarketing: New Toolkit!

This new Remarketing Toolkit, free of course, pulls together all of our best information about remarketing. Here’s what you’ll find: Three — count ‘em, THREE — downloadable documents about remarketing in its various stages, including our famous PPC Hero Guide …

PPC Daily Spend Chart Example

Statistical Significance? Who Needs It? (Hint: YOU Do!)

We talk about testing. A lot. We talk about testing so much, you might think that all you need to do is simply create a test and you’ll be a PPC Hero yourself! Today we’re going to clarify how statistical …


Powerful and Practical Keynotes From the Biggest Names in PPC

Hero Conf is known for quality content and exciting, fresh perspectives. You should expect exactly that from our 2014 keynotes, as the biggest brands and names in digital advertising share info you can’t afford to miss. From landing pages to …

new google adwords logog

A Peek Behind the Curtain: Consumer Ratings Added to Google Ads

When someone is searching for a product or service, feedback and reviews from others can be invaluable in helping them determine what to choose. There are usually a ton of options, and savvy consumers want to ensure they are making …


Grow Your Audience With Twitter’s New Promoted Accounts in Search

Recently, Twitter announced an interesting expansion of their Promoted Accounts timeline feature. Now when users search within Twitter, relevant promoted accounts appear in the search results and give the user the option to follow the Promoted Account. Promoted Accounts Previously your Promoted …


New Toolkit! Your Complete Guide to Social Ads

It’s natural that once you’ve run successful PPC campaigns on search engines, you’ll want to branch out and try new things, like advertising on social media. Social Media Advertising can be highly successful, as long as you are willing to …