We complained and Google listened. As the Enhanced Campaign migration is underway, the Googs have responded to our concerns about existing in a world of all-device campaigns. One solution they are bringing to the table involves parameters in the Value …
Well, judging our Hero Conf guest post scholarship event turned out to be a lot harder than we expected it to be. We had so many excellent entries, it was difficult to narrow down the finalist, let alone the …
One of our favourite talking points in the PPC industry when it comes to testing is deciding when we have enough data to judge our results accurately. On the face of it, this should be a fairly straightforward process, albeit …
If you still need to make the jump to Enhanced Campaigns, then you’ve got a few surprises in store. Specifically, there are some new wrinkles in the way that we now bid on Display campaigns. You’re already keenly aware of …
Round two of search marketing madness continues today! You can vote for blogs and conferences until Monday, but today is all about the Best/Most Influential PPC Manager along with the Best PPC Software. Voting will close on Monday of next …
Okay, so it’s not AdWords directly who’s picking the winner, but I put together a new statistic to rank each and every team in the NCAA Men’s Tournament by some of the metrics that matter in PPC: namely search volume …
The first round of voting closed yesterday and we’re moving onto round two for this year’s search marketing madness! Congratulations to all of the content creators that were able to make it to the next round of the tournament. There …
Deciding what match types to pursue in your accounts should be based on query data (a descriptive approach). We need to be as descriptive as possible when it comes to the ever-evolving search marketplace and the queries people are putting in.
You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your angora bunny’s hair and it’s selling like proverbial hot …
A return to the basics of PPC keyword research, but in the mindset of an expert. Take a look into the simple steps you can take to avoid being too basic with your keyword lists and to maximize the potential in your account.
