- Google Analytics launches app for the iPhone.
Thursday, August 7 at 12pm ET
Working with an agency can be a scary thing. It’s not always easy to know if the business relationship is working in a favorable manner. Transparency and good communication are …
On Monday, Bing announced a slew of updates, including a makeover to the Bing Ads interface.
PPC Heroes, the full conference schedule for Hero Conf Conversion Summit is now posted! Explore the sessions, speakers and exciting venues and don’t miss your chance to be part of an …
- We're going to review Dynamic Contextual Ads and learn exactly what you should be doing to identify the value in this campaign.
At Hanapin, we create tools with you in mind. How can we help you do your job better? What can we do to help you save time or reduce spend? …
Website structural items may seem like minor details for PPC, but they can be the difference between turning a good campaign into a great one.
- New Bing Interface, Should You Be Worried About Your Emotions on Social Sites?, and More
On Tuesday, Google introduced product ratings on Product Listing Ads.
- I’m proud to announce that Google AdWords will be joining PPCChat (#PPCChat) this Tuesday, 8/5, at 12 PM EST, for an interview.
Keyword match types are an integral part of how you decide to set up your accounts. Typically this decision is a matter of what the account manager prefers.
It’s that time again, PPC Heroes.
As most readers know, every summer we release our list of the Top 25 Most Influential PPC Experts for that year—it’s a nice way …
Meet Hanapin, the Heroes behind PPC Hero
Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!
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AdWords scripts are increasingly more popular for automating time-consuming tasks allowing you to spend more time optimizing, and gaining insights to help keep your campaigns from going off the rails.…
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- Using CPA bidding is like living with an unpredictable pet. He’s as likely to bite your guest’s hand, as be a saint.
- On Thursday, Google announced that dynamic sitelinks are now available for your ads in AdWords.
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