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Device Targeting Changes Coming To Bing Ads

Bing will further consolidate targeting by adding smartphones into a single, combined device targeting option that uses bid modifiers to help manage traffic from various sources.

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Social Apps PPC Hero
Calling all PPC Hero Allies: Follow us, like us (get…

Do you love PPC Hero and don’t want to miss a single post? Then you should follow us on Twitter and like us on Facebook!

Not only do we share …

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Maximize Your Performance In Google Shopping

Use these variety of techniques to maximize performance in Google Shopping, and minimize the amount of work time.

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Hero Conf 2015, Final Discount on Seats & Day 1…

Act Before Saturday to Access our Final Early Bird Rates!

Hero Conf 2015 is quickly approaching. The PPC Conference of the Year is April 27-29 at the Hilton Portland and …

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My Experience With An Adult PPC Client

When emotions were pushed aside, I realized working with an adult client was a great opportunity to expand my PPC knowledge.

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[Whitepaper] Digging Deeper: New Ways To Optimize Your Google Shopping…

With the full upgrade to Google Shopping campaigns in late 2014, advertisers are becoming accustomed to all of the options and optimization opportunities that the new format offers. And with …

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PPC Testing
Finding Ad Copy Significance Levels Through Excel Testing

Constantly testing new copy in order to improve performance is very helpful. Excel can be utilized in order to help with ad copy testing.

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Why Moving Towards People-Based Targeting is Essential for PPC Practitioners

Many PPC experts have predicted that the amount of people-based targeting PPC activity will increase in 2015, and there’s solid reason for this projection.

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How To Create Image Ads With No Artistic Ability In…

Put away your beret and take off your smock - it is time to create image ads for those who have no artistic ability.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

4 Google Analytics Hacks To Improve Your ROI – Frank…

In honor of House of Cards season three, let’s hone our inner Frank Underwood and examine how to stay ahead of the curve when managing our accounts.

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Harness The New Google Call-Only Campaign

A new campaign type entitled call-only campaigns has been rolled out. The ad type is aimed at advertisers who value a phone call more than a click.

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Scaling Yourself By Simplifying Your Ideas

Find out what one lesson Jeff Allen learned in his first year as President of Hanapin Marketing that he uses almost every day.

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