Join us April 28-30 | Austin, TX

Learn More
PPC-cleaning-man

Tips to Tidy Up Your PPC Clutter [New Webinar]

Can you feel it? The weather is getting warmer, and the delicate fragrance of newly-bloomed flowers hangs in the air. These are sure signs that spring is right around the corner! But after a long winter of being cooped up …

Monopoly, Go to Jail

Google Is Getting Strict With Unique Product Identifiers

Google has made several releases and updates to Google Shopping over the last few weeks. In February, Shopping campaigns were made available to all Product Listing Ads and this last week, AdWords API was opened up for Shopping campaigns as …

The_two_bridges

How to Structure Your Ad Budget to Include Social [Webinar Recording]

At some point, after being highly successful with your regular search advertising, you’re going to want to expand your efforts into new territories. Social media advertising can be a great way to go; you can target potential customers demographically and …

why you must teach and explain ppc

Why You Have to Teach Metrics, Not Just Deliver Them

Occasionally I find myself using our blog as a way of ‘venting’ after a call, and today’s post shall be one of those times. When we’re meeting with prospective clients, we generally put together something called a Solutions Blueprint, which …

entertainment

Why Hero Conf Entertainment is Must See

At Hero Conf, we strive to give you more than just the best PPC content.  You should experience a conference and the city that hosts.  In the past, we’ve delivered groundbreaking comedy, up-and-coming indie music, and all the local flavor you can handle.  You can expect more of the same in 2014.

shutterstock_29155303

4 Examples to Refresh Your Ad Copy

With all the optimization work that goes into PPC, sometimes we lose sight of the actual ad copy.  Even though it is the only thing the searcher sees, ad copy often stagnates as the ad testing plan winds down and …

TheForumPPCHeroBlogFeaturedImage

Your Take on AdWords Compliance: Take the Survey!

Take Our Quarter 1 Industry Report! Last year’s State of the PPC Industry report was so popular, we decided to do it a little more often than once a year. From now on, we’ll be providing quarterly surveys and updates …

The_two_bridges

How to Structure Your Ad Budget to Include Social [New Webinar]

At some point, after being highly successful with your regular search advertising, you’re going to want to expand your efforts into new territories. Social media advertising can be a great way to go; you can target potential customers demographically and …

641px-Mad_scientist_transparent_background.svg

A Crash Course in Excel URL Generation

Generating destination URLs can be a pain. Depending on your tracking requirements, a destination URL can be as simple as copying your display URL… or it can stretch on in an unending parade of UTM parameters, category IDs, and referral …

purple trophy

Hero Conf Guest Post Giveaway | And the Winner Is…

Congratulations to Ariana Wolf (@ArianaWolf), a Search Strategist for 90octane for her winning guest post! Ariana’s post was selected as winner based upon pageviews during the business day of posting and a staff vote.  She’s headed to Hero Conf, compliments of PPC Hero! …