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Get Tips With The Leading Experts In PPC!
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Every week, our own Hanapin and PPC Hero account managers (and in-house experts) conduct webinars packed with tips, tricks, and actionable takeaways that will turbocharge your accounts and bring you …

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Managing an Education PPC Account. What You Need to Know
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I’ve been managing paid search accounts in the for profit education vertical for nearly six and a half years. During this time the industry has changed significantly. New regulations …

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How to Keep Your Agency on Top of Holiday Ecommerce…
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Most digital advertisers already know that the holidays aren’t just a time for shopping — they’re an even more crucial time for selling. But what many don’t know is how …

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Miami. In January. Need We Say More?
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We’re excited to announce the newest Hero Conf Summit, created for serious digital advertisers in competitive markets. Once your busy holiday season has subsided, take some time to learn important new …

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How To Run PPC Accounts in the Cutthroat Healthcare Vertical
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Series week continues as we assess PPC management across different industries. Yesterday Rachael covered PPC for the IT and Technology industry. Today, Kevin covers the healthcare industry, and specifically business-to-business.

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Morning Clicks: Google’s Latest Releases and More
- What's the latest with Google? The sixth penguin update was released for Google and is expected to effect 1% of queries.
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Pay-Per-Click Inside the Financial Services Vertical
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Series week continues as we assess PPC management across different industries. This morning Rachael  covered PPC for the IT and Technology industry. In case you missed it, yesterday Matt discussed PPC for the legal …

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PPC Tips For The Software and Technology Industry
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PPC tips for Account Managers who are managing AdWords accounts for software or IT technology clients.

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Set Up, Execute and Track A 26-Round Multivariate Ad Test…
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Want to have better ads by next week? Of course you do, but that takes time you don’t have. Thankfully, having constantly optimized ad copy is just a few minutes away with …

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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7 More Questions To Ask A Prospective Pay Per Click…
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In last week's post we looked at seven questions to ask a prospective pay per click agency. This week, we'll cover seven more questions with appropriate answers.

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Running Effective PPC Campaigns In The Legal Industry
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As PPC Specialists, we need to understand the rationale and process of the searcher as it pertains to legal services.

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5 Competitor Strategies For Small PPC Budgets
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PPC can be a competitive space. Learn how to get an edge on competition with 5 strategies for competing against big budgeted competitors on a small PPC budget.

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