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New Device Targeting in Bing Ads Starts Now
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Today is the day that desktops and tablets are combined into one device targeting selection as it is in Google AdWords.

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The New Features In Google Shopping Scripts
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Shopping groups are not complicated but they aren’t always straightforward to manage and monitor either. Thankfully we have scripts to the rescue!

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Selling PPC: Stop Pushing, Start Listening
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Do you focus too much on pushing information when trying to sell PPC to potential clients or employers? Try to focus instead on this more important aspect.

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Put AdWords In Its Place – Scripts for Changes in…
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You don’t have time to fumble through filters in excel pivot tables and your client (or boss) needed to know performance data 10 minutes ago. With these two Hero Pro scripts …

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Best eCommerce Experts In PPC
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PPC Hero loves lists. And if you’ve been with us long enough, you’ll know that we release a Top 25 Most Influential PPC Experts  list every year and this year, …

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Who’s Managing Your PPC? Pros and Con’s of In-House and…
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There are three ways to manage PPC programs - each with its own set of strategies and tactics as well as pros and cons.

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Simplify Ad Testing and Stretch Your PPC Budget with Ad…
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Hero Pro's Ad Automator allows you to test all your ad groups painlessly and gain valuable insights to make the right decisions.

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These 3 Ethical Advertising Notions are Archaic
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There is a paradox inherent in the values commonly upheld as standards for ethical advertising versus the realities of the advertising industry.

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Search Ads Boats PPC Hero
Great Tips! Using An Agency To Support (Not Replace) Your…
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We hear it all the time. Clients are nervous to start a conversation with an external ad agency for fear of it being the beginning of the end of the …

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Google: Your 2nd Description Line Will Start Disappearing on Mobile
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Inspired by the need to make the acquisition of relevant information even easier and faster for mobile users, Google has announced changes to the way they’ll deliver ads to mobile devices.

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PPC Hero is a proud member of #PPCChat

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Fast Track To Crushing the Advanced Search Exam
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Last month I provided my guide to acing the Advanced Display Exam, and the time has come for the next round: Advanced Search. Now, we’ve covered the Fundamentals and in all …

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The Top Women in CRO (Who Should’ve Made Our List)
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As most PPC Hero readers know, every year we put together a list of the Top 25 PPC Experts, and in true PPC fashion, we rely on formulas and algorithms, …

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