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Take Advantage of AdWords Audiences With RLSA Campaigns
- Add audiences to your existing search campaigns and bid differently for them. This technique is known as Remarketing List For Search Ads.
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4 Steps To Back To School Success
- Back to School is just starting, but you’ll be way behind the curve if you wait too much longer to start running your campaigns.
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New Google Revenue Report: Does Slipping Mobile Outweigh Overall Growth?

Reviewing Google's latest financial numbers, moving forward, does the mobile market share slipping away from Google have a greater impact than their overall advertising growth?

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Hero Pro
A Guide to AdWords Bid Adjustments

Bid adjustments are a fundamental part of PPC. It’s important that you have a firm grasp of what your bid strategy is and what options you have in terms of …

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How to Track Facebook Conversions in 5 Easy Steps

As Facebook advertising continues to expand targeting options and more money is being invested in Social PPC, it’s important to know which ads are actually driving conversions. Below we will …

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Why You Should Do Dynamic Retargeting on Facebook

You’re an ecommerce advertiser and you’re allocating significant media spend towards driving potential buyers to your website through Search, Display and Social. But you keep hearing that even when visitors …

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Quick Tips for Twitter Lead Cards – New Guide!

The Twitter Card is an easy way to begin advertising on Twitter and perfect for the conversion-focused advertiser. In order to be successful on Twitter, it is necessary to have …

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Understanding Causation and Correlation in Paid Search

As account managers we spend much of our time surrounded by data— percentages, rate stats, averages, raw numbers spilling around us like the binary columns from The Matrix. And through sheer exposure to this sea

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What Is A Good Click Through Rate (CTR)?

What is a good click through rate?


It’s the age-old question asked by PPC managers and clients alike. Though we can agree that higher is better, much debate remains …

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

PPC Espresso
Morning Clicks: Google Puts Focus on Shopping Campaigns, Twitter Releases…
- Not too long ago, Google announced the launching of My Business, this week they announced that you can link My Business to your AdWords account.
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PPC Hero is a proud member of #PPCChat

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Google Introduces Bulk Changes in Shopping Campaigns

Hey you. Yeah, you! It’d behoove you to upgrade your PLA campaigns to Google Shopping campaigns. Why? Because Google is retiring the PLA campaign beta in under eight weeks.

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Talk Is Cheap, But Long Tail Keywords Are Not –…
- Long tail keywords have a low cost per click (CPC). That is what we’re commonly told, but it is not always true. In an effort to lower keyword cost per clicks, you consulted all of the best internet marketing blogs and they all said the same thing – add additional terms to your current seed keywords...
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