For anyone regularly building and optimizing Google AdWords campaigns, the Editor is a great tool to save lots of time on most of your PPC tasks. And for those of you using this tool on a weekly or even daily basis and wanting to save even more time (and which search marketer doesn’t?), this article provides a cheat sheet with all the Editor shortcuts in a way you can actually quite easily remember and use them.
So firstly, I’m assuming you’re …
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Welcome to the second installment of our Reach Expansion Final Four series for March PPC Madness! Today’s bracket is all about Facebook. We all know and love it as the platform that keeps us socially viable and in the loop. But does it work for marketing and PPC specifically? Read this article for a few case studies and tips on giving your client a great starting line up!
This is the first installment of our Reach Expansion Final Four series for this month. For the purpose of today’s post, we will discuss why you should consider utilizing Pinterest as a way to increase traffic and sales.
Since its founding in March 2010, Pinterest has captured the attention of many individuals across the web. Featuring a clean interface and personalized content, …
Quality Score is meant to be an indicator of the relevancy of your ad to a user’s search query. It is merely an instrument or a gauge that indicates the clickability of your PPC marketing efforts.
PPC marketers often look to Quality Score as something to optimize. You insert your keywords in ads and landing pages, use negatives to weed out irrelevant queries, and on and on. And while the tasks that are being done are often the best tasks to …
For those of you business-savvy folks out there, we wanted to remind you of the opportunity to reach our loyal PPC Hero readers by sponsoring Hero Conf! A few sponsorships are sold out, but we have several still remaining, including our large networking event which will be held at the new JW Marriott. Check out our newly updated sponsorship packet here.
Speaking of our networking event, we understand that one of the best parts of attending conferences is …
PPC Hero turns 5 years old today and he’s showing SEO Boy and Ms. Clicks that he’s stronger than ever.
March is the month for brackets and more brackets on top of other brackets. I usually have 3 or 4 every year, myself. We’re running our second annual Search Marketing Madness competition on the blog this month, but we wanted to spread the bracket love to some lesser-known engines, too! Put your game face on and read on to find out more about the March blog series!
Google has recently released a re-imagining of classic ad campaigns through the lens of marketing on the Display Network. They’ve reassembled the creative teams responsible for much ballyhooed ads for Coke, Avis, Alka-Seltzer and Volvo, and while the new campaigns sometimes stretch the capabilities of the Display Network to points beyond mere SEM’ers capabilities (display ads leading to Cokes being dispensed from machines all over the world), the end results are pretty cool to watch. We’re …
Like a great musicians who provide inspiration through their music, we strive here at PPC Hero to provide the best and most valuable articles to help paid search managers take their accounts to soaring new heights. Whether you’re a new reader or a long-time subscriber, you may have missed these insightful and helpful PPC management tips over the past several months from December, January and February. So rock on account managers as these are our Greatest Hits! Read and enjoy!
