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One Huge PPC Mistake: Conflating Tactics With Strategy

By , Account Manager at Hanapin Marketing

I did a funny thing last week. I realized that I don't naturallly differentiate the meaning between strategy and tactics. To me, these terms were interchangeable— more a matter of diction preference than anything substantive.   That’s because sometimes when we enter a business place, certain words attain new meaning, or at least nuance to their conventional use.   Have a…
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Excel PPC Heat Mapping 101

By , Account Manager at Bing Ads

Spreadsheets are hard. For the uninitiated, diving in to an AdWords or Bing-generated Excel file can be an incredibly daunting task. With the number of potential rows and columns in play, you might have to dig through hundreds, thousands, or even millions of cells to find actionable insights in these reports. I mean, you can... but why would you want to? There's an easier…
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