Most Popular

One Huge PPC Mistake: Conflating Tactics With Strategy

I did a funny thing last week. I realized that I don't naturallly differentiate the meaning between strategy and tactics. To me, these terms were interchangeable— more a matter of diction preference than anything substantive.   That’s because sometimes when we enter a business place, certain words attain new meaning, or at least nuance to their conventional use.   Have a…
Screen Shot 2015-06-22 at 4.12.48 PM

Excel PPC Heat Mapping 101

Spreadsheets are hard. For the uninitiated, diving in to an AdWords or Bing-generated Excel file can be an incredibly daunting task. With the number of potential rows and columns in play, you might have to dig through hundreds, thousands, or even millions of cells to find actionable insights in these reports. I mean, you can... but why would you want to? There's an easier…
Heat Map Sunset

Join Sam Owen in Germany at PPC Masters (For Free!)

We're big fans of PPC conferences here at PPC Hero, if you haven't noticed. We host Hero Conf, of course, and speak at or attend pretty much any other conference remotely related to digital advertising. This year, there is an exciting new PPC-only conference in Germany, and it is no different! PPC Masters is May 22 in Hamburg, Germany, and our…
Mobile Feet In Field PPC Hero

Eight Steps to Craft the Ultimate PPC Landing Page

From time to time, PPC Hero will publish a stellar post from an equally stellar author, and this is one of those times. This post was written by Oli Gardner, landing page expert and co-founder of Unbounce, one of our favorite optimization and testing tools for landing pages and CRO. Follow him at @OliGardner. --   If you care about…
Search Ads Dog PPC Hero