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Excel PPC Heat Mapping 101

By , Senior Account Manager at Hanapin Marketing

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Spreadsheets are hard. For the uninitiated, diving in to an AdWords or Bing-generated Excel file can be an incredibly daunting task. With the number of potential rows and columns in play, you might have to dig through hundreds, thousands, or even millions of cells to find actionable insights in these reports. I mean, you can... but why would you want to? There's an easier…
Heat Map Sunset