Ever wondered how to get your ads to change based on location? Here is a simple walkthrough on building the ad customizer feed and writing the ads.
How to Get the Most Out of Professional Conferences
In preparation for our upcoming Hero Conf Austin 2018, here is a list of ways I ensure I'm getting the most out of the professional events I attend.
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New Paid Social Insights to Maximize Your ROAS
In this webinar panel discussion, Hootsuite’s Ryan Ginsberg, AdStage’s JD Prater, and Hanapin’s Steve Burnett will team up to walk you through all the new and exciting changes in social and offer opinions and strategies to use them for your...
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Amazon Updates AMS Reporting Abilities
Amazon has updated the Amazon Marketing Services (AMS) reporting abilities and insights. With the new reporting abilities, high-level account data is easily accessible and custom date ranges can be selected as well. There are also several new marketing reports that...
4 Ways to Efficiently Manage Account Downtime in PPC
Where should you focus when you have some unexpected downtime? Explore a few opportunities that have helped improve my long-term effectiveness as a PPC Account Manager.
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Not All PPC Conversions Are Created Equally – A Lead Gen Success Story
Read a success story about a lead generation account where there was a need to strategically integrate optimizations that promoted one type of PPC conversion over the other.
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5 Things to Make You Better at PPC Marketing
We are all just out in the PPC World trying to be the best we can be. Here are five things you can do today to be better PPC Heroes tomorrow.
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Driving the Right Conversions from Facebook Ads: Your 60-Minute Masterclass
In this webinar, DialogTech’s Kelley Schultz and Hanapin’s Mary Hartman will walk you through strategy-altering methods to optimize conversions from your Facebook ads.
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Tips & Tricks for AdWords Grant Accounts
Daily management is required for grant accounts because of the limited options for keyword bids and what keywords can be used.
Large PPC Account Conundrums: Data Management
Large PPC accounts come with large amounts of data! Learn how to manage and manipulate your data to get actionable takeaways.
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Setting Goals and Budget Based on Revenue and Profit for Lead Gen Clients
Explore how using profit goals can unlock growth opportunities in your lead gen accounts!
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Diagnosing Audience Fatigue in Facebook Using Delivery Insights
Learn how to use Facebook's Delivery Insights to diagnose audience fatigue in your campaigns.
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