Now that UAC adoption is mandatory for promoting an app on AdWords, it's important to compare Universal App Campaigns vs Mobile App Install Campaigns.
Continue Reading Setting Up and Analyzing Universal App Campaigns
RStudio for PPC: A Beginner’s Intro
A beginner's intro to using RSudio for PPC analysis and reporting.
How To Audit a Low Performing AdWords Account
Is your PPC account underperforming? Get tips on how to keep plugging away with the right steps to get the account healthy again.
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Our Hero Conf Austin Schedule is Now Live!
After wading through hundreds of speaking pitches, and completing our thorough review process, we're excited and proud to roll-out what we think is our best Hero Conf agenda yet!
Top 5 Reasons Why Our PPC Newsletter Rocks
Did you know that we produce new PPC content every week, have over 26,000 subscribers and partner with the biggest names in the digital advertising world?
The 2018 PPC Trends That Affect Your Day-to-Day
Hanapin's president mentions 6 major trends that CMO's should keep a pulse on in 2018. This post further discusses the 3 trends in that list that affect my day-to-day work as an account manager.
Continue Reading The 2018 PPC Trends That Affect Your Day-to-Day
Trends and Predictions for Online Advertising in 2018
In this new webinar panel, Larry Kim, Rand Fishkin and Cassie Oumedian will discuss where they see the industry heading in 2018, and what the future holds for social, display, search, content marketing and more!
Continue Reading Trends and Predictions for Online Advertising in 2018
Automating Bidding with Google Sheets and AdWords Scripts
In this article, we’ll cover setting up an automated bidding system using both Google Sheets and AdWords scripts. Specifically, we’ll utilize the bulk upload functionality to format and post the changes directly to AdWords.
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Beginner’s Guide to Snapchat Ads for Apps
As Snapchat's highly engaged users continue to grow, learn how you can tap into their audience to gain new app users.
Roadmap for a Solid B2B Facebook Advertising Strategy
Is Facebook a good platform for B2B advertisers? Find out why we tell our clients "Yes!" and learn how to define a solid strategy tailored for your success.
Continue Reading Roadmap for a Solid B2B Facebook Advertising Strategy
Don’t Miss: 25 Hero Conf London Tickets at 50% Off!
Registration for Hero Conf London 2018 is now open! And we've altered our pricing structure, which means our first 25 registrants can get a conference pass at 50% off our full rate!
Continue Reading Don’t Miss: 25 Hero Conf London Tickets at 50% Off!
AdWords Grant Policy Changes
Info about AdWords grant policy changes and tips on how to deal with them.
