We at Hanapin Marketing recognize the incredible pace of change in the digital advertising industry and are constantly learning in order to keep up with the newest updates, platforms, and rollouts.
Continue Reading The Focused Event You’ve Been Searching For
Take a closer look at 4 of the newest smart bidding options in AdWords. Save some time this holiday season by trying them out for yourself!
Looking for remarketing alternatives to AdWords, DoubleClick, AdRoll or Criteo? Consider the SteelHouse Advertising Suite!
Continue Reading A Guide to Remarketing in the SteelHouse Advertising Suite
Looking for ways to become more efficient with your Facebook advertising? Here are 6 easy tips that will help!
Google’s new promotion extension is on its way to becoming one of the best ad extensions in an ecommerce PPC advertiser’s toolbox.
Continue Reading Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns
New to Conversion Rate Optimization? Learn 7 lessons from an experienced CRO Manager today!
Continue Reading 5 Lessons I’ve Learned (the hard way) in CRO
Google rolled out demographic targeting for search in the fall of 2016. But, how often does Google search match to demographics?
Continue Reading How Often Does Google Search Match to Demographics?
Looking to improve the performance of your local ppc ads? Get 5 tips that will help to achieve more, better quality leads and higher conversion rates!
Continue Reading 5 Geocentric Tips to Invigorate Your Local PPC Ads
Join AdAlysis’ Brad Geddes, Elite SEM’s Aaron Levy, and Hanapin’s Carrie Albright as they share the exciting journey that PPC will take in the coming years and how you can be prepared for it.
Explore Twitter Ads conversion tracking and the proper way to implement UTM parameters in order to get precise performance data.
Continue Reading Twitter Ad Performance Tracking: Level Up With Proper UTM Parameters
Explore how to use Google Keyword Planner for new campaign builds, improving existing campaigns, finding new keywords, or finding negative keywords.
Part 2 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using branded vs non-branded segmentation.
Continue Reading How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation
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